Campaign Brief
A comprehensive campaign planning document that aligns stakeholders on objectives, strategy, creative direction, and execution before work begins.
Strategise Featured
Prompts & Templates Library
Practical AI templates and prompts for every stage of communications work, from strategy and content to governance, monitoring and team transformation. Each template pairs a tested AI prompt with a human review checklist, and most are built to use in 15 to 30 minutes.
Three templates across the week
- Monday Campaign Brief
- Wednesday Press Release Structure Template
- Friday Approval Workflow Mapper
About 69 minutes across the week. Strategise → Create → Govern · from the Launch Campaign Toolkit
- Monday Stakeholder Mapping Matrix
- Wednesday Crisis Content Pre-Approval Pack
- Friday Issue Log Tracker
About 81 minutes across the week. Strategise → Govern → Monitor · from the Crisis Preparedness & Response Toolkit
- Monday Myth vs Fact Sheet
- Wednesday Claims Substantiation Checklist
- Friday Sentiment Deep Dive
About 82 minutes across the week. Strategise → Govern → Monitor
- Monday Change Communications Plan
- Wednesday All-Staff Update Format
- Friday Town Hall Q&A Preparation
About 72 minutes across the week. Create · from the Internal Change Communications Toolkit
- Monday Weekly Monitoring Brief
- Wednesday Insights to Actions Template
- Friday Monthly Stakeholder Update
About 72 minutes across the week. Monitor · from the Comms Reporting & Insights Toolkit
- Monday Quarterly Comms Review
- Wednesday Quarterly Comms Planning Grid
- Friday Monthly Content Calendar Planner
About 93 minutes across the week. Monitor → Strategise → Create
- Monday AI Use Principles
- Wednesday AI Use Policy (Living)
- Friday AI Tool Register
About 115 minutes across the week. Transform → Govern · from the Manage AI Comms Toolkit
- Monday AI Readiness Assessment Worksheet
- Wednesday AI Pilot Framework
- Friday Weekly Comms Lead Briefing
About 120 minutes across the week, first run. Transform
Weekly Comms Lead Briefing gets quicker once it becomes a routine; the total uses the first-run time.
The 5-phase framework Pick a phase to filter
The four templates comms teams reach for first. See all 75 → All five phases, from planning through to lasting capability. About the framework →
75 templates available
Recommended starter templates All templates
Aligns stakeholders before a single word is written.
Key Messages Grid
Audience-specific message variants that systematically adapt core messages for different personas, channels, and contexts whilst maintaining strategic consistency.
Strategise
Adapts your core message for every audience.
Approval Workflow Mapper
Map out sign-off processes for content approval workflows to ensure clear accountability and timelines.
Govern Featured
Stops approval bottlenecks before they start.
Weekly Monitoring Brief
Systematic approach to tracking media mentions and social conversation to identify emerging trends, sentiment shifts, and response opportunities.
Monitor Featured
Turns monitoring data into decisions.
Daily AI Use Wrap-Up
A five-minute end-of-day prompt that turns your day into a short log: what you did, where AI was used, one highlight and one thing to pick up tomorrow.
Govern
Story Idea Triage
A scoring sheet and AI first pass for the pile of story ideas every comms team accumulates: sort them by audience value, angle strength and effort, and decide in twenty minutes which get made, which get parked and which get a polite no.
Create
Feedback Reconciliation Triage
Sort conflicting reviewer comments on a draft into the few that are real objections and the many that are taste, then resolve each with a named owner, so a piece that took an hour to write does not take four days to clear.
Govern
Materials Consistency Audit
Check every live piece of collateral, from the website to the sales deck to the newsletter footer, against one source of truth, and log every figure, name, claim and description that has drifted.
Govern
Position Register
A standing record of what your organisation has said publicly on the issues that matter, when, where and why, so any new statement can be checked against the old ones before a journalist does it for you.
Govern
Weekly Comms Lead Briefing
A Monday-morning routine that turns last week's notes, inbox and tracker into a one-page briefing: what moved, where you are the blocker, what is coming, and the four or five things that deserve the week.
Transform
AI Pilot Framework
A disciplined framework for designing, running and adjudicating a single AI pilot: choosing one low-risk task, setting the success metric before you start, running a one-third/two-thirds test with full human review, then making an honest keep, fix or kill decision.
Transform
The Bench Test: Tool Map for Comms Teams
A repeatable blind comparison run that settles which AI tool your team should use for which recurring comms task, and turns the answer into a one-page Tool Map that stays current.
Transform
AI Tool Register
A living register of the AI tools your comms team uses: what each is approved for, what data it may handle, who owns it and when it was last reviewed. The single source of truth your AI use policy points to.
Govern
AI Use Policy (Living)
A working AI use policy for a comms team: what is permitted, what needs review, what is off-limits, how AI use is disclosed and how data is handled. Built to be kept current, not written once and forgotten.
Govern Featured
AI Use Review & Risk Log
A simple cadence and running log for keeping a comms team's AI use governed over time: a quarterly review of policy, tools and standards, plus a standing record of issues, near-misses and decisions.
Govern
Comms Foundations Index
A single index of your organisation's canonical communications foundation documents: what exists, where it lives, who owns it and when it was last reviewed. The reference layer every project and every AI prompt should draw from.
Strategise Featured
AI Use Principles
A short, foundational statement of how your organisation uses AI in communications: the principles that sit above the operating policy and inform every decision about where AI is and is not trusted.
Transform Featured
Competitive Intelligence Monitor
Regular, structured tracking of competitor communications activity to identify shifts in positioning, messaging, channel behaviour, and narrative, so you can anticipate, respond, or differentiate.
Monitor
Earned Media Report
A structured monthly or campaign-period analysis of PR and earned media coverage: what ran, where, with what tone and messaging accuracy, and what it signals about your media relations effectiveness.
Monitor
Quarterly Comms Review
A structured end-of-quarter review of the whole communications programme (across all channels, campaigns, and activity) that evaluates performance, extracts learning, and sets priorities for the next quarter.
Monitor
Sentiment Deep Dive
A structured framework for going beyond surface-level sentiment scores to understand why sentiment is moving, who is driving it, and what it means for how you communicate, used when a shift or pattern demands deeper analysis.
Monitor
AI Readiness Assessment Worksheet
A structured diagnostic for assessing how ready a communications team or organisation is to adopt AI-assisted workflows, covering technology, skills, processes, governance, and culture.
Transform Featured
AI Tool Evaluation Framework
A structured framework for evaluating, comparing, and selecting AI tools for communications work, moving from vendor claims to practical assessment against real workflows, team needs, and risk criteria.
Transform
Capability Gap Analysis
A structured assessment of the skills and capabilities a communications team has today versus what it needs for effective communications work with AI, producing a clear picture of gaps, learning priorities, and a development plan.
Transform
Comms Workflow Audit
A structured framework for mapping existing communications workflows, identifying inefficiencies and bottlenecks, and pinpointing where AI can add the most value, before buying tools or redesigning processes.
Transform
Crisis Response Playbook
A staged communications playbook for managing any crisis in real time, from the first 60 minutes through to resolution. Covers operational failures, reputational crises, leadership issues, workforce emergencies, and third-party failures.
Govern Featured
Executive LinkedIn Ghost-Writing Pack
Templates and prompts for writing LinkedIn content in an executive's voice – covering opinion posts, milestone announcements, industry commentary, and profile narratives.
Create
Internal Newsletter Builder
Structured templates for three internal newsletter formats – full organisation update, team or department newsletter, and leadership letter – with AI prompts for drafting each section.
Create
Brand Voice Audit Checklist
A structured audit and documentation process for assessing the consistency of your organisation's communications voice – and building guidelines to maintain it.
Govern
Comms Audience Profile
A one-page audience profile that helps communications professionals understand who they are communicating with before they start writing, planning, or pitching – covering role context, motivations, barriers, and communication preferences.
Strategise
Media Pitch Builder
A structured approach to writing media pitches that journalists actually respond to – with angle variants for news, features, comment, and exclusive stories.
Strategise
Stakeholder FAQ Builder with Audience Variants
A framework for building FAQ documents for multiple stakeholder audiences from a single core narrative – covering employees, media, board, customers, and partners.
Strategise
Campaign Performance Review
Evaluate what your campaign delivered, why it performed as it did, and what you should do differently next time – in a structured format that's useful for both internal learning and stakeholder reporting.
Monitor
Brand Positioning Audit
Assess where your brand actually sits in the minds of your audience versus where you want it to sit – and identify the specific messaging gaps that need to close.
Strategise
Competitor Comms Audit
Analyse how your key competitors communicate – their messaging, channels, tone, and narrative positioning – to identify gaps and sharpen your own strategy.
Strategise
Customer Advisory Board Communications Pack
Templates for every stage of a Customer Advisory Board – from recruiting members and running pre-meeting briefings to sharing outcomes and maintaining engagement between sessions.
Create
Release Notes to PR Story Mapper
A structured approach to extracting press-ready narratives from engineering release notes – translating technical feature output into audience-specific stories for media, customers, analysts, and internal teams.
Create
Security Incident Communications Playbook
Staged communications templates for a security incident – from the first internal holding line through customer notification, press response, and post-incident summary.
Govern
Analyst Relations Briefing Document
A structured briefing document for analyst meetings – covering company narrative, competitive positioning, product roadmap framing, proof points by analyst priority area, a Q&A prep grid, and post-briefing follow-up template.
Strategise
All-Staff Update Format
Structured framework for creating company-wide announcements that inform all staff about significant updates, achievements, or changes.
Create Featured
Blog Post Outline Pack
Five structured templates for different blog post types: how-to guides, listicles, case studies, thought leadership, and problem/solution pieces.
Create Featured
Change Communications Plan
Comprehensive framework for planning and executing communications across major organisational change, transformation, or significant initiative rollout.
Create Featured
Community Response Library
Pre-approved social media responses for common community interactions, brand voice consistency, and rapid engagement.
Create Featured
Monthly Content Calendar Planner
A 30-day content planning tool that maps themes, content types, and distribution channels across a full month.
Create Featured
Two-Week Content Planning Sprint
A rapid-cycle content planner for 14-day sprints, ideal for agile teams and trending-topic opportunities.
Create Featured
Content Repurposing Matrix
Strategic framework for transforming one content asset into multiple formats and channels, maximising reach and ROI.
Create Featured
Email Sequence Template
Multi-touch email series framework for nurturing leads, onboarding customers, or driving engagement over 5-10 emails.
Create Featured
Event Communications Pack
Complete communications framework for events: pre-event promotion, live day management, and post-event engagement.
Create Featured
Manager Cascade Notes
Brief for managers to cascade company announcements and strategic messages to their teams in their own words and with team-specific context.
Create Featured
Moderation Guidelines & Escalation
Content moderation rules, decision trees, and escalation protocols for managing community safety and brand standards.
Create Featured
Partner Amplification Plan
Strategy for working with partners, advocates, and influencers to amplify community messaging and reach.
Create Featured
Social Post Variants Template
Platform-specific adaptations of a single message, optimised for each social network's culture, format, and audience behaviour.
Create Featured
Press Release Structure Template
Journalist-friendly press release framework for announcements, news, product launches, and company milestones.
Create Featured
Town Hall Q&A Preparation
Framework for planning and executing interactive town hall sessions with Q&A, including topic briefings, anticipated questions, response strategies, and facilitation guidance.
Create Featured
Accessibility Review Checklist
Ensure communications are inclusive and accessible to people with different abilities and disabilities.
Govern Featured
Approval Workflow Mapper
Map out sign-off processes for content approval workflows to ensure clear accountability and timelines.
Govern Featured
Claims Substantiation Checklist
Verify all factual claims in communications with evidence and documentation before approval.
Govern Featured
Content Approval Tracker
Monitor the status of multiple content items moving through approval workflows in a centralised dashboard.
Govern Featured
Crisis Content Pre-Approval Pack
Prepare holding statements and pre-approved messages for crisis scenarios before incidents occur.
Govern Featured
Tone & Style Checker
Verify communications maintain brand voice consistency and appropriate tone for audience and context.
Govern Featured
Insights to Actions Template
Framework for converting monitoring data and observations into specific, executable decisions that drive communications strategy and messaging adjustments.
Monitor Featured
Monthly Stakeholder Update
Executive reporting format that translates monitoring data and communications activity into Board or senior stakeholder briefing, balancing transparency with strategic narrative.
Monitor Featured
Issue Log Tracker
Risk management system that captures emerging issues, tracks their progression, and determines escalation level to guide response intensity and resource allocation.
Monitor Featured
Simple Comms Dashboard
Visual snapshot of key communications metrics in one place, designed for quick executive briefings and team accountability without overwhelming complexity.
Monitor Featured
Weekly Monitoring Brief
Systematic approach to tracking media mentions and social conversation to identify emerging trends, sentiment shifts, and response opportunities.
Monitor Featured
Audience Segmentation Worksheet
Define, profile, and prioritise distinct audience segments to tailor communications and allocate resources effectively.
Strategise Featured
Campaign Brief
A comprehensive campaign planning document that aligns stakeholders on objectives, strategy, creative direction, and execution before work begins.
Strategise Featured
Communications Plan One-Pager
A single-page strategic overview that captures your communications objectives, audiences, approach, and measurement without the need for a 40-page deck.
Strategise Featured
Executive Quote Pack
Pre-approved spokesperson statements that translate core messages into authentic, quotable language suitable for media, events, internal communications, and customer interactions.
Strategise
FAQ Builder
Systematic Q&A development template that transforms anticipated questions into strategic messaging opportunities with consistent tone and credibility.
Strategise
Channel Strategy Matrix
Map messages to optimal channels with strategic rationale based on audience behaviour and campaign objectives.
Strategise Featured
Key Messages Grid
Audience-specific message variants that systematically adapt core messages for different personas, channels, and contexts whilst maintaining strategic consistency.
Strategise
Message House
Structured narrative framework that builds a foundational house of messages with core positioning at the roof, three pillars of support, and detailed proof points in the foundation.
Strategise Featured
Myth vs Fact Sheet
Counter-narrative template that systematically addresses misconceptions and competitor claims by isolating myths, stating facts, and providing evidence.
Strategise
Objectives & Measurement Framework
Define SMART communications objectives and establish key performance indicators to measure campaign success.
Strategise Featured
Positioning Statement Generator
Core positioning articulation that systematically defines target audience, category, key differentiation, and supporting proof to create a clear, defensible market position.
Strategise
Proof Points Bank
Evidence library organiser that catalogues and categorises research, data, testimonials, and credentials to support messaging claims with verified proof points.
Strategise
Quarterly Comms Planning Grid
Create a 90-day communications calendar with activities, owners, and dependencies to align teams and ensure consistent execution.
Strategise Featured
Stakeholder Mapping Matrix
A systematic framework for identifying, analysing, and prioritising stakeholders based on their power, interest, and support levels to inform engagement strategy.
Strategise
How the template library is organised
The library follows the Comms With AI 5-phase framework, which mirrors how communications work actually moves, from planning through to continuous improvement. Browse by phase, or search for the specific template you need.
Strategise →
Audience research, stakeholder mapping, competitive analysis, message architecture, channel planning, and measurement design: the intelligence layer that comes before anything is published.
Create →
Editorial planning, content drafting across formats, internal communications, community engagement, and event communications: turning strategy into the work that actually goes out.
Govern →
AI use policy, AI tool register, approval workflows, claims substantiation, tone verification, accessibility review and crisis preparedness: the quality and risk layer that protects what gets published.
Monitor →
Media and social monitoring, issue detection, sentiment analysis, campaign measurement, and stakeholder reporting: the always-on intelligence that feeds the next cycle.
Transform →
AI readiness assessment, workflow audit, capability gap analysis, and tool evaluation: how organisations build, sustain, and evolve their AI capability in communications.
Common questions
Are the Comms With AI templates free?
Yes. Every template in the library is free to use and stays free. Some bundle into toolkits. The optional Member tier (£20 a month) removes the daily caps on Plan and Message Test; it does not gate any template.
Do I need an AI tool to use them?
Most templates include an AI prompt you can paste into ChatGPT, Claude, Microsoft Copilot or Gemini, alongside a human review checklist. A few work as standalone frameworks with no AI at all.
How long does a template take to use?
Most are designed to be useful in 15 to 30 minutes. Some of the staged ones, such as the crisis and approval templates, take longer. The time estimate sits on every card and at the top of every template page.
Are the templates written for UK communications teams?
Yes. Everything is in UK English and reflects UK and international comms practice. The AI prompts are tested before they are published.
Don't see the template you need?
Let us know and we'll look to build one for you.
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