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Prompts & Templates Library

Practical AI templates and prompts for every stage of communications work, from strategy and content to governance, monitoring and team transformation. Each template pairs a tested AI prompt with a human review checklist, and most are built to use in 15 to 30 minutes.

69 templates available

45 minutes Intermediate Transform

AI Pilot Framework

A disciplined framework for designing, running and adjudicating a single AI pilot: choosing one low-risk task, setting the success metric before you start, running a one-third/two-thirds test with full human review, then making an honest keep, fix or kill decision.

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60 minutes Intermediate Transform

The Bench Test: Tool Map for Comms Teams

A repeatable blind comparison run that settles which AI tool your team should use for which recurring comms task, and turns the answer into a one-page Tool Map that stays current.

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40 minutes Intermediate Govern

AI Tool Register

A living register of the AI tools your comms team uses: what each is approved for, what data it may handle, who owns it and when it was last reviewed. The single source of truth your AI use policy points to.

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45 minutes Intermediate Govern Featured

AI Use Policy (Living)

A working AI use policy for a comms team: what is permitted, what needs review, what is off-limits, how AI use is disclosed and how data is handled. Built to be kept current, not written once and forgotten.

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30 minutes per review Intermediate Govern

AI Use Review & Risk Log

A simple cadence and running log for keeping a comms team's AI use governed over time: a quarterly review of policy, tools and standards, plus a standing record of issues, near-misses and decisions.

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20 minutes Starter Strategise Featured

Comms Foundations Index

A single index of your organisation's canonical communications foundation documents: what exists, where it lives, who owns it and when it was last reviewed. The reference layer every project and every AI prompt should draw from.

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30 minutes Starter Transform Featured

AI Use Principles

A short, foundational statement of how your organisation uses AI in communications: the principles that sit above the operating policy and inform every decision about where AI is and is not trusted.

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35 minutes Intermediate Monitor

Competitive Intelligence Monitor

Regular, structured tracking of competitor communications activity to identify shifts in positioning, messaging, channel behaviour, and narrative, so you can anticipate, respond, or differentiate.

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25 minutes Starter Monitor

Earned Media Report

A structured monthly or campaign-period analysis of PR and earned media coverage: what ran, where, with what tone and messaging accuracy, and what it signals about your media relations effectiveness.

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45 minutes Intermediate Monitor

Quarterly Comms Review

A structured end-of-quarter review of the whole communications programme (across all channels, campaigns, and activity) that evaluates performance, extracts learning, and sets priorities for the next quarter.

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40 minutes Intermediate Monitor

Sentiment Deep Dive

A structured framework for going beyond surface-level sentiment scores to understand why sentiment is moving, who is driving it, and what it means for how you communicate, used when a shift or pattern demands deeper analysis.

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50 minutes Intermediate Transform Featured

AI Readiness Assessment Worksheet

A structured diagnostic for assessing how ready a communications team or organisation is to adopt AI-assisted workflows, covering technology, skills, processes, governance, and culture.

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45 minutes Intermediate Transform

AI Tool Evaluation Framework

A structured framework for evaluating, comparing, and selecting AI tools for communications work, moving from vendor claims to practical assessment against real workflows, team needs, and risk criteria.

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45 minutes Intermediate Transform

Capability Gap Analysis

A structured assessment of the skills and capabilities a communications team has today versus what it needs for effective communications work with AI, producing a clear picture of gaps, learning priorities, and a development plan.

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60 minutes Intermediate Transform

Comms Workflow Audit

A structured framework for mapping existing communications workflows, identifying inefficiencies and bottlenecks, and pinpointing where AI can add the most value, before buying tools or redesigning processes.

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30 minutes for first-pass drafts; 2–6 hours to complete the full staged process with sign-offs Advanced Govern Featured

Real-Time Crisis Response Playbook

A staged communications playbook for managing any crisis in real time, from the first 60 minutes through to resolution. Covers operational failures, reputational crises, leadership issues, workforce emergencies, and third-party failures.

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30 minutes per post Intermediate Create

Executive LinkedIn Ghost-Writing Pack

Templates and prompts for writing LinkedIn content in an executive's voice – covering opinion posts, milestone announcements, industry commentary, and profile narratives.

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25 minutes Starter Create

Internal Newsletter Builder

Structured templates for three internal newsletter formats – full organisation update, team or department newsletter, and leadership letter – with AI prompts for drafting each section.

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30 minutes for audit; 2–3 hours for full documentation Advanced Govern

Brand Voice Audit Checklist

A structured audit and documentation process for assessing the consistency of your organisation's communications voice – and building guidelines to maintain it.

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25 minutes Starter Strategise

Comms Audience Profile

A one-page audience profile that helps communications professionals understand who they are communicating with before they start writing, planning, or pitching – covering role context, motivations, barriers, and communication preferences.

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25 minutes Intermediate Strategise

Media Pitch Builder

A structured approach to writing media pitches that journalists actually respond to – with angle variants for news, features, comment, and exclusive stories.

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30 minutes Intermediate Strategise

Stakeholder FAQ Builder with Audience Variants

A framework for building FAQ documents for multiple stakeholder audiences from a single core narrative – covering employees, media, board, customers, and partners.

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30 minutes Intermediate Monitor

Campaign Performance Review

Evaluate what your campaign delivered, why it performed as it did, and what you should do differently next time – in a structured format that's useful for both internal learning and stakeholder reporting.

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40 minutes Intermediate Strategise

Brand Positioning Audit

Assess where your brand actually sits in the minds of your audience versus where you want it to sit – and identify the specific messaging gaps that need to close.

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35 minutes Intermediate Strategise

Competitor Comms Audit

Analyse how your key competitors communicate – their messaging, channels, tone, and narrative positioning – to identify gaps and sharpen your own strategy.

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25 minutes per communication stage; 2–3 hours to complete all templates for a full CAB cycle Intermediate Create

Customer Advisory Board Communications Pack

Templates for every stage of a Customer Advisory Board – from recruiting members and running pre-meeting briefings to sharing outcomes and maintaining engagement between sessions.

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22 minutes per release Intermediate Create

Release Notes to PR Story Mapper

A structured approach to extracting press-ready narratives from engineering release notes – translating technical feature output into audience-specific stories for media, customers, analysts, and internal teams.

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30 minutes for first-pass drafts; 2–4 hours to complete the full staged process with sign-offs Advanced Govern

Security Incident Communications Playbook

Staged communications templates for a security incident – from the first internal holding line through customer notification, press response, and post-incident summary.

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28 minutes to complete the briefing document; additional time for Q&A prep depending on complexity Advanced Strategise

Analyst Relations Briefing Document

A structured briefing document for analyst meetings – covering company narrative, competitive positioning, product roadmap framing, proof points by analyst priority area, a Q&A prep grid, and post-briefing follow-up template.

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32 minutes Intermediate Create Featured

Change Communications Plan

Comprehensive framework for planning and executing communications across major organisational change, transformation, or significant initiative rollout.

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24 minutes Starter Create Featured

Community Response Library

Pre-approved social media responses for common community interactions, brand voice consistency, and rapid engagement.

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24 minutes Starter Create Featured

Monthly Content Calendar Planner

A 30-day content planning tool that maps themes, content types, and distribution channels across a full month.

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17 minutes Starter Create Featured

Two-Week Content Planning Sprint

A rapid-cycle content planner for 14-day sprints, ideal for agile teams and trending-topic opportunities.

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23 minutes Intermediate Create Featured

Content Repurposing Matrix

Strategic framework for transforming one content asset into multiple formats and channels, maximising reach and ROI.

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28 minutes Intermediate Create Featured

Email Sequence Template

Multi-touch email series framework for nurturing leads, onboarding customers, or driving engagement over 5-10 emails.

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31 minutes Intermediate Create Featured

Event Communications Pack

Complete communications framework for events: pre-event promotion, live day management, and post-event engagement.

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17 minutes Starter Create Featured

All-Staff Update Format

Structured framework for creating company-wide announcements that inform all staff about significant updates, achievements, or changes.

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22 minutes Starter Create Featured

Blog Post Outline Pack

Five structured templates for different blog post types: how-to guides, listicles, case studies, thought leadership, and problem/solution pieces.

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16 minutes Starter Create Featured

Manager Cascade Notes

Brief for managers to cascade company announcements and strategic messages to their teams in their own words and with team-specific context.

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28 minutes Intermediate Create Featured

Moderation Guidelines & Escalation

Content moderation rules, decision trees, and escalation protocols for managing community safety and brand standards.

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24 minutes Intermediate Create Featured

Partner Amplification Plan

Strategy for working with partners, advocates, and influencers to amplify community messaging and reach.

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23 minutes Starter Create Featured

Press Release Structure Template

Journalist-friendly press release framework for announcements, news, product launches, and company milestones.

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16 minutes Starter Create Featured

Social Post Variants Template

Platform-specific adaptations of a single message, optimised for each social network's culture, format, and audience behaviour.

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23 minutes Intermediate Create Featured

Town Hall Q&A Preparation

Framework for planning and executing interactive town hall sessions with Q&A, including topic briefings, anticipated questions, response strategies, and facilitation guidance.

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23 minutes Intermediate Govern Featured

Accessibility Review Checklist

Ensure communications are inclusive and accessible to people with different abilities and disabilities.

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18 minutes Starter Govern Featured

Approval Workflow Mapper

Map out sign-off processes for content approval workflows to ensure clear accountability and timelines.

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24 minutes Intermediate Govern Featured

Claims Substantiation Checklist

Verify all factual claims in communications with evidence and documentation before approval.

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17 minutes Starter Govern Featured

Content Approval Tracker

Monitor the status of multiple content items moving through approval workflows in a centralised dashboard.

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35 minutes Advanced Govern Featured

Crisis Content Pre-Approval Pack

Prepare holding statements and pre-approved messages for crisis scenarios before incidents occur.

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19 minutes Starter Govern Featured

Tone & Style Checker

Verify communications maintain brand voice consistency and appropriate tone for audience and context.

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22 minutes Intermediate Monitor Featured

Insights to Actions Template

Framework for converting monitoring data and observations into specific, executable decisions that drive communications strategy and messaging adjustments.

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24 minutes Intermediate Monitor Featured

Issue Log Tracker

Risk management system that captures emerging issues, tracks their progression, and determines escalation level to guide response intensity and resource allocation.

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27 minutes Intermediate Monitor Featured

Monthly Stakeholder Update

Executive reporting format that translates monitoring data and communications activity into Board or senior stakeholder briefing, balancing transparency with strategic narrative.

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24 minutes Starter Monitor Featured

Simple Comms Dashboard

Visual snapshot of key communications metrics in one place, designed for quick executive briefings and team accountability without overwhelming complexity.

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23 minutes Starter Monitor Featured

Weekly Monitoring Brief

Systematic approach to tracking media mentions and social conversation to identify emerging trends, sentiment shifts, and response opportunities.

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23 minutes Starter Strategise Featured

Audience Segmentation Worksheet

Define, profile, and prioritise distinct audience segments to tailor communications and allocate resources effectively.

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28 minutes Intermediate Strategise Featured

Campaign Brief

A comprehensive campaign planning document that aligns stakeholders on objectives, strategy, creative direction, and execution before work begins.

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24 minutes Intermediate Strategise Featured

Channel Strategy Matrix

Map messages to optimal channels with strategic rationale based on audience behaviour and campaign objectives.

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18 minutes Starter Strategise Featured

Communications Plan One-Pager

A single-page strategic overview that captures your communications objectives, audiences, approach, and measurement without the need for a 40-page deck.

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23 minutes Intermediate Strategise

Executive Quote Pack

Pre-approved spokesperson statements that translate core messages into authentic, quotable language suitable for media, events, internal communications, and customer interactions.

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22 minutes Starter Strategise

FAQ Builder

Systematic Q&A development template that transforms anticipated questions into strategic messaging opportunities with consistent tone and credibility.

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19 minutes Starter Strategise

Key Messages Grid

Audience-specific message variants that systematically adapt core messages for different personas, channels, and contexts whilst maintaining strategic consistency.

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25 minutes Starter Strategise Featured

Message House

Structured narrative framework that builds a foundational house of messages with core positioning at the roof, three pillars of support, and detailed proof points in the foundation.

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18 minutes Starter Strategise

Myth vs Fact Sheet

Counter-narrative template that systematically addresses misconceptions and competitor claims by isolating myths, stating facts, and providing evidence.

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26 minutes Intermediate Strategise Featured

Objectives & Measurement Framework

Define SMART communications objectives and establish key performance indicators to measure campaign success.

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24 minutes Intermediate Strategise

Positioning Statement Generator

Core positioning articulation that systematically defines target audience, category, key differentiation, and supporting proof to create a clear, defensible market position.

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27 minutes Intermediate Strategise

Proof Points Bank

Evidence library organiser that catalogues and categorises research, data, testimonials, and credentials to support messaging claims with verified proof points.

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24 minutes Starter Strategise Featured

Quarterly Comms Planning Grid

Create a 90-day communications calendar with activities, owners, and dependencies to align teams and ensure consistent execution.

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22 minutes Starter Strategise

Stakeholder Mapping Matrix

A systematic framework for identifying, analysing, and prioritising stakeholders based on their power, interest, and support levels to inform engagement strategy.

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How the template library is organised

The library follows the Comms With AI Operating System: five phases that mirror how communications work actually moves, from planning through to continuous improvement. Browse by phase, or search for the specific template you need.

Strategise →

Audience research, stakeholder mapping, competitive analysis, message architecture, channel planning, and measurement design: the intelligence layer that comes before anything is published.

Create →

Editorial planning, content drafting across formats, internal communications, community engagement, and event communications: turning strategy into the work that actually goes out.

Govern →

AI use policy, AI tool register, approval workflows, claims substantiation, tone verification, accessibility review and crisis preparedness: the quality and risk layer that protects what gets published.

Monitor →

Media and social monitoring, issue detection, sentiment analysis, campaign measurement, and stakeholder reporting: the always-on intelligence that feeds the next cycle.

Transform →

AI readiness assessment, workflow audit, capability gap analysis, and tool evaluation: how organisations build, sustain, and evolve their AI capability in communications.

Common questions

Are the Comms With AI templates free?

Yes. Every template in the library is free to use and stays free. Some bundle into toolkits. The optional Member tier (£20 a month) removes the daily caps on Plan and Message Test; it does not gate any template.

Do I need an AI tool to use them?

Most templates include an AI prompt you can paste into ChatGPT, Claude, Microsoft Copilot or Gemini, alongside a human review checklist. A few work as standalone frameworks with no AI at all.

How long does a template take to use?

Most are designed to be useful in 15 to 30 minutes. Some of the staged ones, such as the crisis and approval templates, take longer. The time estimate sits on every card and at the top of every template page.

Are the templates written for UK communications teams?

Yes. Everything is in UK English and reflects UK and international comms practice. The AI prompts are tested before they are published.

Don't see the template you need?

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