Prompts & Templates Library

Practical templates for every stage of communications work. Each template includes AI prompts and human review checklists.

62 templates available

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All Strategise Create Govern Monitor Transform

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Good first templates

Recommended starting point

Strategise Intermediate 28 minutes Featured

Campaign Brief

A comprehensive campaign planning document that aligns stakeholders on objectives, strategy, creative direction, and execution before work begins.

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Aligns stakeholders before a single word is written.

Strategise Starter 19 minutes

Key Messages Grid

Audience-specific message variants that systematically adapt core messages for different personas, channels, and contexts whilst maintaining strategic consistency.

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Adapts your core message for every audience.

Govern Starter 18 minutes Featured

Approval Workflow Mapper

Map out sign-off processes for content approval workflows to ensure clear accountability and timelines.

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Stops approval bottlenecks before they start.

Monitor Starter 23 minutes Featured

Weekly Monitoring Brief

Systematic approach to tracking media mentions and social conversation to identify emerging trends, sentiment shifts, and response opportunities.

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Turns monitoring data into decisions.

Monitor Intermediate 35 minutes

Competitive Intelligence Monitor

Regular, structured tracking of competitor communications activity to identify shifts in positioning, messaging, channel behaviour, and narrative — so you can anticipate, respond, or differentiate.

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Monitor Starter 25 minutes

Earned Media Report

A structured monthly or campaign-period analysis of PR and earned media coverage — what ran, where, with what tone and messaging accuracy, and what it signals about your media relations effectiveness.

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Monitor Intermediate 45 minutes

Quarterly Comms Review

A structured end-of-quarter review of the whole communications programme — across all channels, campaigns, and activity — that evaluates performance, extracts learning, and sets priorities for the next quarter.

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Monitor Intermediate 40 minutes

Sentiment Deep Dive

A structured framework for going beyond surface-level sentiment scores to understand why sentiment is moving, who is driving it, and what it means for how you communicate — used when a shift or pattern demands deeper analysis.

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Transform Intermediate 50 minutes Featured

AI Readiness Assessment

A structured diagnostic for assessing how ready a communications team or organisation is to adopt AI-powered workflows — covering technology, skills, processes, governance, and culture.

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Transform Intermediate 45 minutes

AI Tool Evaluation Framework

A structured framework for evaluating, comparing, and selecting AI tools for communications work — moving from vendor claims to practical assessment against real workflows, team needs, and risk criteria.

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Transform Intermediate 45 minutes

Capability Gap Analysis

A structured assessment of the skills and capabilities a communications team has today versus what it needs for effective AI-powered communications work — producing a clear picture of gaps, learning priorities, and a development plan.

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Transform Intermediate 60 minutes

Comms Workflow Audit

A structured framework for mapping existing communications workflows, identifying inefficiencies and bottlenecks, and pinpointing where AI can add the most value — before buying tools or redesigning processes.

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Govern Advanced 30 minutes for first-pass drafts; 2–6 hours to complete the full staged process with sign-offs Featured

Real-Time Crisis Response Playbook

A staged communications playbook for managing any crisis in real time — from the first 60 minutes through to resolution. Covers operational failures, reputational crises, leadership issues, workforce emergencies, and third-party failures.

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Create Intermediate 30 minutes per post

Executive LinkedIn Ghost-Writing Pack

Templates and prompts for writing LinkedIn content in an executive's voice – covering opinion posts, milestone announcements, industry commentary, and profile narratives.

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Create Starter 25 minutes

Internal Newsletter Builder

Structured templates for three internal newsletter formats – full organisation update, team or department newsletter, and leadership letter – with AI prompts for drafting each section.

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Govern Advanced 30 minutes for audit; 2–3 hours for full documentation

Brand Voice Audit Checklist

A structured audit and documentation process for assessing the consistency of your organisation's communications voice – and building guidelines to maintain it.

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Strategise Starter 25 minutes

Comms Audience Profile

A one-page audience profile that helps communications professionals understand who they are communicating with before they start writing, planning, or pitching – covering role context, motivations, barriers, and communication preferences.

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Strategise Intermediate 25 minutes

Media Pitch Builder

A structured approach to writing media pitches that journalists actually respond to – with angle variants for news, features, comment, and exclusive stories.

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Strategise Intermediate 30 minutes

Stakeholder FAQ Builder with Audience Variants

A framework for building FAQ documents for multiple stakeholder audiences from a single core narrative – covering employees, media, board, customers, and partners.

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Monitor Intermediate 30 minutes

Campaign Performance Review

Evaluate what your campaign delivered, why it performed as it did, and what you should do differently next time – in a structured format that's useful for both internal learning and stakeholder reporting.

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Strategise Intermediate 40 minutes

Brand Positioning Audit

Assess where your brand actually sits in the minds of your audience versus where you want it to sit – and identify the specific messaging gaps that need to close.

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Strategise Intermediate 35 minutes

Competitor Comms Audit

Analyse how your key competitors communicate – their messaging, channels, tone, and narrative positioning – to identify gaps and sharpen your own strategy.

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Create Intermediate 25 minutes per communication stage; 2–3 hours to complete all templates for a full CAB cycle

Customer Advisory Board Communications Pack

Templates for every stage of a Customer Advisory Board – from recruiting members and running pre-meeting briefings to sharing outcomes and maintaining engagement between sessions.

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Create Intermediate 22 minutes per release

Release Notes to PR Story Mapper

A structured approach to extracting press-ready narratives from engineering release notes – translating technical feature output into audience-specific stories for media, customers, analysts, and internal teams.

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Govern Advanced 30 minutes for first-pass drafts; 2–4 hours to complete the full staged process with sign-offs

Security Incident Communications Playbook

Staged communications templates for a security incident–from the first internal holding line through customer notification, press response, and post-incident summary.

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Strategise Advanced 28 minutes to complete the briefing document; additional time for Q&A prep depending on complexity

Analyst Relations Briefing Document

A structured briefing document for analyst meetings – covering company narrative, competitive positioning, product roadmap framing, proof points by analyst priority area, a Q&A prep grid, and post-briefing follow-up template.

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Create Starter 17 minutes Featured

All-Staff Update Format

Structured framework for creating company-wide announcements that inform all staff about significant updates, achievements, or changes.

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Create Starter 22 minutes Featured

Blog Post Outline Pack

Five structured templates for different blog post types: how-to guides, listicles, case studies, thought leadership, and problem/solution pieces.

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Create Intermediate 32 minutes Featured

Change Communications Plan

Comprehensive framework for planning and executing communications across major organisational change, transformation, or significant initiative rollout.

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Create Starter 24 minutes Featured

Community Response Library

Pre-approved social media responses for common community interactions, brand voice consistency, and rapid engagement.

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Create Starter 24 minutes Featured

Monthly Content Calendar Planner

A 30-day content planning tool that maps themes, content types, and distribution channels across a full month.

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Create Starter 17 minutes Featured

Two-Week Content Planning Sprint

A rapid-cycle content planner for 14-day sprints, ideal for agile teams and trending-topic opportunities.

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Create Intermediate 23 minutes Featured

Content Repurposing Matrix

Strategic framework for transforming one content asset into multiple formats and channels, maximising reach and ROI.

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Create Intermediate 28 minutes Featured

Email Sequence Template

Multi-touch email series framework for nurturing leads, onboarding customers, or driving engagement over 5-10 emails.

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Create Intermediate 31 minutes Featured

Event Communications Pack

Complete communications framework for events: pre-event promotion, live day management, and post-event engagement.

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Create Starter 16 minutes Featured

Manager Cascade Notes

Brief for managers to cascade company announcements and strategic messages to their teams in their own words and with team-specific context.

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Create Intermediate 28 minutes Featured

Moderation Guidelines & Escalation

Content moderation rules, decision trees, and escalation protocols for managing community safety and brand standards.

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Create Intermediate 24 minutes Featured

Partner Amplification Plan

Strategy for leveraging partners, advocates, and influencers to amplify community messaging and reach.

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Create Starter 23 minutes Featured

Press Release Structure Template

Journalist-friendly press release framework for announcements, news, product launches, and company milestones.

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Create Starter 16 minutes Featured

Social Post Variants Template

Platform-specific adaptations of a single message, optimised for each social network's culture, format, and audience behaviour.

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Create Intermediate 23 minutes Featured

Town Hall Q&A Preparation

Framework for planning and executing interactive town hall sessions with Q&A, including topic briefings, anticipated questions, response strategies, and facilitation guidance.

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Govern Intermediate 23 minutes Featured

Accessibility Review Checklist

Ensure communications are inclusive and accessible to people with different abilities and disabilities.

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Govern Starter 18 minutes Featured

Approval Workflow Mapper

Map out sign-off processes for content approval workflows to ensure clear accountability and timelines.

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Govern Intermediate 24 minutes Featured

Claims Substantiation Checklist

Verify all factual claims in communications with evidence and documentation before approval.

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Govern Starter 17 minutes Featured

Content Approval Tracker

Monitor the status of multiple content items moving through approval workflows in a centralised dashboard.

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Govern Advanced 35 minutes Featured

Crisis Content Pre-Approval Pack

Prepare holding statements and pre-approved messages for crisis scenarios before incidents occur.

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Govern Starter 19 minutes Featured

Tone & Style Checker

Verify communications maintain brand voice consistency and appropriate tone for audience and context.

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Monitor Intermediate 22 minutes Featured

Insights to Actions Template

Framework for converting monitoring data and observations into specific, executable decisions that drive communications strategy and messaging adjustments.

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Monitor Intermediate 24 minutes Featured

Issue Log Tracker

Risk management system that captures emerging issues, tracks their progression, and determines escalation level to guide response intensity and resource allocation.

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Monitor Intermediate 27 minutes Featured

Monthly Stakeholder Update

Executive reporting format that translates monitoring data and communications activity into Board or senior stakeholder briefing, balancing transparency with strategic narrative.

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Monitor Starter 24 minutes Featured

Simple Comms Dashboard

Visual snapshot of key communications metrics in one place, designed for quick executive briefings and team accountability without overwhelming complexity.

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Monitor Starter 23 minutes Featured

Weekly Monitoring Brief

Systematic approach to tracking media mentions and social conversation to identify emerging trends, sentiment shifts, and response opportunities.

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Strategise Starter 23 minutes Featured

Audience Segmentation Worksheet

Define, profile, and prioritise distinct audience segments to tailor communications and allocate resources effectively.

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Strategise Intermediate 28 minutes Featured

Campaign Brief

A comprehensive campaign planning document that aligns stakeholders on objectives, strategy, creative direction, and execution before work begins.

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Strategise Intermediate 24 minutes Featured

Channel Strategy Matrix

Map messages to optimal channels with strategic rationale based on audience behaviour and campaign objectives.

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Strategise Starter 18 minutes Featured

Communications Plan One-Pager

A single-page strategic overview that captures your communications objectives, audiences, approach, and measurement without the need for a 40-page deck.

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Strategise Intermediate 23 minutes

Executive Quote Pack

Pre-approved spokesperson statements that translate core messages into authentic, quotable language suitable for media, events, internal communications, and customer interactions.

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Strategise Starter 22 minutes

FAQ Builder

Systematic Q&A development template that transforms anticipated questions into strategic messaging opportunities with consistent tone and credibility.

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Strategise Starter 19 minutes

Key Messages Grid

Audience-specific message variants that systematically adapt core messages for different personas, channels, and contexts whilst maintaining strategic consistency.

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Strategise Starter 25 minutes Featured

Message House

Structured narrative framework that builds a foundational house of messages with core positioning at the roof, three pillars of support, and detailed proof points in the foundation.

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Strategise Starter 18 minutes

Myth vs Fact Sheet

Counter-narrative template that systematically addresses misconceptions and competitor claims by isolating myths, stating facts, and providing evidence.

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Strategise Intermediate 26 minutes Featured

Objectives & Measurement Framework

Define SMART communications objectives and establish key performance indicators to measure campaign success.

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Strategise Intermediate 24 minutes

Positioning Statement Generator

Core positioning articulation that systematically defines target audience, category, key differentiation, and supporting proof to create a clear, defensible market position.

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Strategise Intermediate 27 minutes

Proof Points Bank

Evidence library organiser that catalogues and categorises research, data, testimonials, and credentials to support messaging claims with verified proof points.

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Strategise Starter 24 minutes Featured

Quarterly Comms Planning Grid

Create a 90-day communications calendar with activities, owners, and dependencies to align teams and ensure consistent execution.

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Strategise Starter 22 minutes

Stakeholder Mapping Matrix

A systematic framework for identifying, analysing, and prioritising stakeholders based on their power, interest, and support levels to inform engagement strategy.

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