Skip to main content

Phase 03 · Govern

Govern

AI use policy, AI tool register, approval workflows, claims substantiation, tone verification, accessibility review and crisis preparedness: the quality and risk layer that protects what gets published.

Built for comms leads who are accountable for how AI gets used – the ones who need to show legal, the board, or a client that the practice is governed and defensible. Each template pairs a workflow with the human review step that makes the output safe to stand behind. For the ground rules on what to put into an AI tool and what to keep out, start with using AI safely in comms.

New to this phase? Read the Govern reference

16 templates

Daily AI Use Wrap-Up

A five-minute end-of-day prompt that turns your day into a short log: what you did, where AI was used, one highlight and one thing to pick up tomorrow.

Govern

5 minutes a day · Straightforward

Feedback Reconciliation Triage

Sort conflicting reviewer comments on a draft into the few that are real objections and the many that are taste, then resolve each with a named owner, so a piece that took an hour to write does not take four days to clear.

Govern

20 minutes · Intermediate

Materials Consistency Audit

Check every live piece of collateral, from the website to the sales deck to the newsletter footer, against one source of truth, and log every figure, name, claim and description that has drifted.

Govern

45 minutes for a first audit of ten materials · Intermediate

Position Register

A standing record of what your organisation has said publicly on the issues that matter, when, where and why, so any new statement can be checked against the old ones before a journalist does it for you.

Govern

30 minutes to set up, 5 minutes per entry · Intermediate

AI Tool Register

A living register of the AI tools your comms team uses: what each is approved for, what data it may handle, who owns it and when it was last reviewed. The single source of truth your AI use policy points to.

Govern

40 minutes · Intermediate

AI Use Policy (Living)

A working AI use policy for a comms team: what is permitted, what needs review, what is off-limits, how AI use is disclosed and how data is handled. Built to be kept current, not written once and forgotten.

Govern Featured

45 minutes · Intermediate

AI Use Review & Risk Log

A simple cadence and running log for keeping a comms team's AI use governed over time: a quarterly review of policy, tools and standards, plus a standing record of issues, near-misses and decisions.

Govern

30 minutes per review · Intermediate

Crisis Response Playbook

A staged communications playbook for managing any crisis in real time, from the first 60 minutes through to resolution. Covers operational failures, reputational crises, leadership issues, workforce emergencies, and third-party failures.

Govern Featured

30 minutes for first-pass drafts; 2–6 hours to complete the full staged process with sign-offs · Advanced

Brand Voice Audit Checklist

A structured audit and documentation process for assessing the consistency of your organisation's communications voice – and building guidelines to maintain it.

Govern

30 minutes for audit; 2–3 hours for full documentation · Advanced

Security Incident Communications Playbook

Staged communications templates for a security incident – from the first internal holding line through customer notification, press response, and post-incident summary.

Govern

30 minutes for first-pass drafts; 2–4 hours to complete the full staged process with sign-offs · Advanced

Accessibility Review Checklist

Ensure communications are inclusive and accessible to people with different abilities and disabilities.

Govern Featured

23 minutes · Intermediate

Approval Workflow Mapper

Map out sign-off processes for content approval workflows to ensure clear accountability and timelines.

Govern Featured

18 minutes · Straightforward

Claims Substantiation Checklist

Verify all factual claims in communications with evidence and documentation before approval.

Govern Featured

24 minutes · Intermediate

Content Approval Tracker

Monitor the status of multiple content items moving through approval workflows in a centralised dashboard.

Govern Featured

17 minutes · Straightforward

Crisis Content Pre-Approval Pack

Prepare holding statements and pre-approved messages for crisis scenarios before incidents occur.

Govern Featured

35 minutes · Advanced

Tone & Style Checker

Verify communications maintain brand voice consistency and appropriate tone for audience and context.

Govern Featured

19 minutes · Straightforward

Applied

Applied in this phase

Everything tagged Govern
  • interview Govern

    Not a dirty word: Billy Partridge on making it safe to say no to AI

    Grayling's Chief AI Officer runs adoption as advocate and sceptic at once. His proudest result of the year is that nobody at the agency is afraid to say no to AI, and the mechanism behind it is one any comms leader can copy.

  • guide Govern

    AI for comms: a starter guide to what you need to know in October 2026

    Q4 2026 edition. A plain-English guide for communications professionals who are new to AI, or who use it now and then: where things stand, the four main assistants and what each is good for in comms, five things to try this week, and the words you keep hearing. Refreshed every quarter.

  • article Govern

    How to Give AI a Memory: A Practical Guide for Comms Teams

    A lot of AI output feels generic, and one reason is that the model has no idea what your organisation has already said, approved or decided. Here is where a durable memory can live, ten practices that keep it trustworthy, and three things you can do today.

Frequently asked questions

How do you govern AI use in communications?
With clear approval workflows, claims substantiation, tone verification, and a human review step before anything is published. The Govern templates turn each of those into a repeatable process you can show to legal, a board, or a client.
What should an AI use policy for a comms team include?
At minimum: what tools are approved, what data can and can't go into them, who signs off AI-assisted content, and how outputs are checked for accuracy and tone. These templates give you the building blocks; Deploy Comms With AI builds the full policy with you.
How do I check AI-generated content before it goes out?
Run it through a consistent review: substantiate every factual claim, verify tone against your brand, check accessibility, and confirm sign-off. The governance templates provide the checklists so the review is the same every time, whoever does it.

More in the Learn hub: live sessions and their write-ups, the 5-phase framework, and training.

What it produces

Example output Anonymised and shortened. Real outputs will vary based on your inputs.

The prompt you start from

 

Before anything goes out