How do you govern AI use in communications?

With clear approval workflows, claims substantiation, tone verification, and a human review step before anything is published. The Govern templates turn each of those into a repeatable process you can show to legal, a board, or a client.

What should an AI use policy for a comms team include?

At minimum: what tools are approved, what data can and can't go into them, who signs off AI-assisted content, and how outputs are checked for accuracy and tone. These templates give you the building blocks; Deploy Comms With AI builds the full policy with you.

How do I check AI-generated content before it goes out?

Run it through a consistent review: substantiate every factual claim, verify tone against your brand, check accessibility, and confirm sign-off. The governance templates provide the checklists so the review is the same every time, whoever does it.

Govern

9 templates

Approval workflows, claims substantiation, tone verification, accessibility review, and crisis preparedness — the quality and risk layer that protects what gets published.

Built for comms leads who are accountable for how AI gets used – the ones who need to show legal, the board, or a client that the practice is governed and defensible. Each template pairs a workflow with the human review step that makes the output safe to stand behind.

New to this phase? Read the Govern reference

Phase

All Strategise Create Govern Monitor Transform

Difficulty:

Govern Advanced 30 minutes for first-pass drafts; 2–6 hours to complete the full staged process with sign-offs Featured

Real-Time Crisis Response Playbook

A staged communications playbook for managing any crisis in real time, from the first 60 minutes through to resolution. Covers operational failures, reputational crises, leadership issues, workforce emergencies, and third-party failures.

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Govern Advanced 30 minutes for audit; 2–3 hours for full documentation

Brand Voice Audit Checklist

A structured audit and documentation process for assessing the consistency of your organisation's communications voice – and building guidelines to maintain it.

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Govern Advanced 30 minutes for first-pass drafts; 2–4 hours to complete the full staged process with sign-offs

Security Incident Communications Playbook

Staged communications templates for a security incident–from the first internal holding line through customer notification, press response, and post-incident summary.

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Govern Intermediate 23 minutes Featured

Accessibility Review Checklist

Ensure communications are inclusive and accessible to people with different abilities and disabilities.

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Govern Starter 18 minutes Featured

Approval Workflow Mapper

Map out sign-off processes for content approval workflows to ensure clear accountability and timelines.

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Govern Intermediate 24 minutes Featured

Claims Substantiation Checklist

Verify all factual claims in communications with evidence and documentation before approval.

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Govern Starter 17 minutes Featured

Content Approval Tracker

Monitor the status of multiple content items moving through approval workflows in a centralised dashboard.

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Govern Advanced 35 minutes Featured

Crisis Content Pre-Approval Pack

Prepare holding statements and pre-approved messages for crisis scenarios before incidents occur.

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Govern Starter 19 minutes Featured

Tone & Style Checker

Verify communications maintain brand voice consistency and appropriate tone for audience and context.

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Frequently asked questions

How do you govern AI use in communications?: With clear approval workflows, claims substantiation, tone verification, and a human review step before anything is published. The Govern templates turn each of those into a repeatable process you can show to legal, a board, or a client.
What should an AI use policy for a comms team include?: At minimum: what tools are approved, what data can and can't go into them, who signs off AI-assisted content, and how outputs are checked for accuracy and tone. These templates give you the building blocks; Deploy Comms With AI builds the full policy with you.
How do I check AI-generated content before it goes out?: Run it through a consistent review: substantiate every factual claim, verify tone against your brand, check accessibility, and confirm sign-off. The governance templates provide the checklists so the review is the same every time, whoever does it.

These templates are part of the Learn hub: the operating system, a readiness check, written-up sessions, and training.