Communications Toolkits
Bundled sets of AI templates that solve a complete communications workflow, from campaign launches and crisis preparedness to internal change and measurement. Work through each in sequence to get from brief to output faster.
7 toolkits available
Comms Reporting & Insights Toolkit
Build a reporting system that demonstrates communications value and turns data into decisions. From weekly monitoring to monthly stakeholder updates.
By the end: weekly monitoring brief, comms dashboard, stakeholder update.
Content Engine Toolkit
Set up a sustainable content production system. Plan your calendar, structure your content types, and maximise the value of every piece through strategic repurposing.
By the end: content calendar, social variants, repurposing matrix.
Messaging Foundation Toolkit
Build your organisation's core messaging from scratch. Establish positioning, develop key messages, and create proof points that give your communications credibility and consistency.
By the end: message house, key messages grid, proof points bank.
Campaign Measurement & ROI Toolkit
Evaluate campaign performance, calculate communications value, and build the business case for future investment. From pre-campaign KPI setting to board-ready ROI reporting.
By the end: campaign evaluation report, ROI evidence pack, stakeholder-ready summary.
Internal Change Communications Toolkit
Guide your organisation through change with clear, consistent internal communications. From restructures to new initiatives, ensure employees hear the right message at the right time.
By the end: all-staff draft, manager cascade notes, change comms plan.
Launch Campaign Toolkit
Everything you need to plan, create, and execute a product launch, rebrand, or major announcement campaign from strategy through to post-launch analysis.
By the end: campaign brief, comms plan, stakeholder map.
Crisis Preparedness & Response Toolkit
Prepare your organisation for crisis before it happens and manage communications effectively when it does. Covers stakeholder mapping, pre-approved holding statements, real-time staged response, escalation protocols, and post-crisis resolution.
By the end: holding statements, stakeholder map, escalation matrix, and a real-time playbook ready to deploy.
How the toolkits work
A single template solves one task. A toolkit solves a whole job. Each one sequences several templates from the template library into a complete workflow, so you are not left guessing what comes next or which template to reach for. Every step pairs a tested AI prompt with a human review checklist.
Toolkits suit a defined piece of work with a clear start and end: launching a campaign, preparing for a crisis, running an internal change programme, or building a measurement framework. If you only need one output, the library is the quicker route.
Common questions
What is a communications toolkit?
A toolkit bundles several templates into one end-to-end workflow — for example, everything you need to plan and run a campaign launch, or to prepare for a crisis. You work through them in sequence rather than picking a single template.
Are the toolkits free?
Yes. Every toolkit, and each template inside it, is free to use.
How long does a toolkit take to work through?
Each toolkit shows a time estimate. Most are designed to be tackled in stages rather than one sitting, because they cover a complete piece of work from start to finish.
Which toolkit should I start with?
If you are running a campaign, start with Launch Campaign. If you are preparing for risk, start with Crisis Preparedness & Response. Each toolkit page lists the templates it contains and the order to use them.