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Help for your team

Put AI to work in your comms team, with rules your board can sign off.

Paid support for in-house comms teams: advice, set-up, training and ongoing governance. Delivered by Michael MacLennan, AI Communications Leader of the Year (Agency) at the inaugural AI Comms Awards.

Tell us what you need

Michael replies himself, within one working day.

Please don't include confidential client information.

Four routes

What each one gets you

Consult is the usual first step. You can also go straight to any of the four.

Consult

£300

What you get. A clear decision on one question, and a written plan within three working days.

How. A 45-minute call with Michael. The fee is credited against Deploy.

More about Consult

Deploy

Hands-on implementation

What you get. An AI use policy, governance routes and instructions for ChatGPT, Claude, Copilot or Gemini, built for your team.

How. Bronze (£600): one document and set-up instructions for your AI tool. Silver (usually £1,500 to £2,000): three to five documents, including the policy. Gold (from £4,000): scoped after a discovery session, for larger teams.

More about Deploy

Training

Priced per team

What you get. A team that uses AI well on its own day-to-day work.

How. A 90-minute webinar or a half-day workshop, online. Led by Michael and run through Big Fish Training, a specialist provider for PR and communications professionals.

More about Training

Manage

Regular support

What you get. Your policy, tool register and risk log kept current as the tools change.

How. Monthly or fortnightly check-ins with Michael. Cancel any time.

More about Manage
Who it’s for

In-house comms teams, most often two to twenty people, where reputation or regulation is at stake and there is no AI specialist to lean on. Larger teams are welcome; the same routes scale.

Agencies are welcome too: the same four routes work for agency teams, and Training can be run for a client team on your behalf.

Who you work with

Built and tested by Michael MacLennan, with twenty years in communications at the BBC, Brunswick and Red Bull and a technical grounding in machine learning. Michael leads every engagement himself, with a network of senior specialists through Faur to draw on for larger work and for cover.

About Michael

What clients say about working with Michael

“Instead of taking our budget as read and running with it, they proposed a smaller scoping project to test the idea. A hugely refreshing, human and thoughtful approach.”
Sophie DrakeDirector of Communications and Influencing, Alcohol Change UK
“Our conversation clarified my aims, and the advisory note that followed set out what to consider and the order to tackle it. It helped me think clearly and get things done.”
Natasha RobinsonFounder, Hope at the Oaks
“Michael’s feasibility study for our Athlete Community Hub, and his highlighting a vetted partner to us, were really valuable. Through using this to decide upon our dedicated platform, the hub has had good uptake from athletes and lots of very positive feedback.”
Jill PuttnamHead of Social Impact, ParalympicsGB

Engagements delivered by Michael through Faur, the consultancy behind Comms With AI.

Not sure which route? Start with a Consult.

Book a time below, or email Michael.

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Need AI adoption across the whole organisation, beyond the comms team? That is Faur, the consultancy behind Comms With AI.

The Faur AI Adoption Consultation