Learn AI for communications.
One place to understand AI in comms and build real capability: the free operating system and reference library, a five-minute readiness check, sessions written up in full, and the training that builds on them.
The operating system
Five phases, one connected cycle
The model behind every template, prompt, and workflow in the 67-template library. Each phase has its own reference page.
- 01 Strategise The intelligence and planning layer.
- 02 Create The production layer.
- 03 Govern The quality and risk-control layer.
- 04 Monitor The intelligence and detection layer.
- 05 Transform The capability layer.
Transform feeds back into Strategise. The OS is a cycle, not a checklist.
Start where you are
Three ways in
New to AI in comms
Start Here walks you through the five templates that give the most coverage fastest, and the AI-prompt-plus-review workflow.
Open Start Here ⟶Want templates
Browse the full library of practitioner-tested templates, prompts, and workflows, organised by the five phases of the OS.
Browse the library ⟶Know your readiness
A five-minute scorecard across six dimensions, benchmarked against the sector, with three next moves routed into the library.
Check your readiness ⟶Sessions, written up
Past sessions, in full
Post-session resources from public webinars and workshops: the full workflow, all the prompts, and what came up live. Free to use.
Training courses · Now booking
Build capability with facilitated training
When a team wants to go further than self-serve, Training Comms With AI delivers facilitated sessions with Big Fish Training. For the first time, individual places are open on two live online courses led by Michael MacLennan, 9.30am–1pm, £249 + VAT (£298.80) per place.
Tuesday 7 July 2026 · 9.30am–1pm
AI for Account Executives
Effective prompting, research shortcuts, and AI support for press releases, pitches and client emails, with an honest look at where the human touch still matters.
Wednesday 8 July 2026 · 9.30am–1pm
AI for Account Managers & Directors
Strategic AI across campaign planning, messaging and stakeholder analysis, plus client conversations on AI policy, disclosure and governance.
Prefer a session for your whole team? See all training options ⟶
When you want it done with you
Ready to put it into practice?
Learning and training build the capability. When a team wants the foundations built with them (AI use policy, governance, onboarding, tool instructions), Deploy and Consult are the next step.