Deploy AI across your comms team with the rules, tools and workflows your people will actually use
Your comms team is already using AI. The question is whether they're doing it consistently, safely and in a way you can stand behind.
Your team is probably already using AI. The question is whether they're using it consistently, safely and in a way you can explain to leadership, clients and colleagues.
Deploy Comms With AI gives comms leaders the practical operating framework to move from informal experimentation to managed AI use: policies, tool-selection logic, governance routes, disclosure language, onboarding materials and deployment instructions for the tools your team actually uses. Three tiers, from £600.
Who it's for
Deploy AI properly, with the operating framework to back it up
Comms leaders managing team AI use
Your team is using AI now: in drafts, in research, in briefings. Whether that's happening consistently, safely and within a framework you can defend is a different question. Deploy CWAI gives you the operating structure: what's permitted, what needs review, which tools are approved, how AI use is disclosed. A foundation you can stand behind when Legal, IT or leadership asks.
- → A policy and governance foundation you can stand behind
- → Tool selection logic, applied to your context
- → Written for how your team works: scenario-led, role-specific, short enough to use
Agencies wanting consistent client-ready AI practice
If you run an agency that needs to show clients you take AI seriously, Deploy CWAI delivers the documentation that turns informal experimentation into a credible position. Internal practice documents, client-facing disclosure language, and the operational scaffolding to roll AI out properly.
- → Internal AI use frameworks for the agency
- → Client-ready disclosure and policy templates
- → A documented position you can publish or share
- → Practice that scales consistently across your account teams
What this is not: an AI training programme or a folder of generic policy templates. Every document is tailored to your team's structure, sector and tools. Already thinking about safe AI use? Read our guide to using AI safely for comms work.
The packages
AI Deployment Packages for Comms Teams
Bronze · Silver · Gold
Three tiers, from a single deployment document to a full AI operating framework. Every tier includes deployment instructions for your AI tool.
Not sure which tier fits? Start with Consult Comms With AI: a £300 session and written advisory note, credited against your package if you go on to book one.
Every Deploy engagement is led directly by Michael MacLennan, the founder himself. It is the one thing an institute's free guidance or an off-the-shelf platform cannot give you.
Double winner, AI Comms Awards 2026 Judges’ citation: “simple, specific and scalable”.
A single foundation document plus deployment instructions. The fastest deployment route for a team starting out with AI.
What's included
- → One practical deployment document tailored to your team
- → Deployment instructions for your AI tool of choice (Claude, ChatGPT, Microsoft Copilot, Google Gemini)
- → A 30-minute handover call to walk through the deployment
- → One round of revisions within seven days
Typical documents include
- → AI Use Policy (team-level)
- → AI Tool Selection Rubric
- → Team AI Onboarding Guide
Timeline: Delivered within seven working days
A focused suite of foundation documents plus deployment instructions. Enough for a comms team to deploy AI with proper documentation and governance.
Most Silver engagements fall between £1,500 and £2,000, depending on the number of documents in scope.
What's included
- → Three to five deployment documents tailored to your team
- → Deployment instructions for your AI tool of choice
- → A 60-minute handover call with the team
- → Two rounds of revisions within fourteen days
- → One follow-up call thirty days after delivery to check usage and refine
Typical documents include
- → AI Use Policy, Tool Selection Rubric, Onboarding Guide
- → Vendor Evaluation Framework
- → AI Output Review Checklist
Timeline: Delivered within ten working days
A complete AI operating framework designed specifically for your team's structure, sector, and governance needs. The full operational foundation.
Final investment depends on team size, tools in scope and governance complexity. Most Gold engagements fall between £4,000 and £7,500.
What's included
- → A purpose-built operating framework scoped from a discovery session (typically ten to twelve documents)
- → Deployment instructions for multiple AI tools across your stack
- → Two handover sessions (one with the comms team, one with leadership)
- → Three rounds of revisions
- → A ninety-day check-in and quarterly health check for the first year
- → A Consult Comms With AI session included for the team lead
Typical documents include (in addition to Silver)
- → Governance Framework and Escalation Routes
- → Client/Stakeholder Disclosure Language
- → Leadership Briefing Pack
- → Deployment Instructions per tool (Claude, ChatGPT, Copilot, Gemini)
- → Quarterly Health Check Template
Timeline: Scoped during discovery; typically three to four weeks from sign-off
Standards
Aligned to CIPR guidance on responsible AI
Every deployment is built to the CIPR's best-practice guidance on the responsible use of AI in PR (which applies the Global Alliance's seven Responsible AI principles). The institutes set out what good looks like. Deploy Comms With AI is the priced implementation that puts it in place.
- →Ethics first. A tailored AI use policy sets what AI is, and is not, for at your organisation.
- →Human-led governance. A governance framework, approval routes and escalation paths keep a named person accountable for AI-assisted work.
- →Openness and transparency. Client and stakeholder disclosure language for when and how you tell audiences AI was involved.
- →Personal and organisational responsibility. An output review and claims-accuracy check, so what goes out has been verified by a person.
- →Privacy, security and IP. A tool selection rubric and vendor evaluation that weigh data protection and confidentiality before a tool is approved.
- →Education and capability. Onboarding and role-specific workflows that build the team's judgement alongside their tool access.
A policy your board, your clients and a regulator can see you actually follow. The guidance is public; the implementation is the work.
After deployment
Manage Comms With AI: a policy is a snapshot, governance is a cadence
Deploy sets your team up. The problem is what happens next. Models change without telling you, someone joins who was never briefed, a new tool arrives, and the framework you invested in quietly stops describing what your team actually does. At that point you have a document rather than governance, and the gap between the two is where shadow AI grows.
Manage is the cadence. An optional rolling retainer that keeps your AI use policy, tool register, governance routes and risk log live as the tools, the team and the risks change, so the drift gets caught before it reaches a public channel.
The retainer is held directly by Michael MacLennan. The person keeping your governance current is the founder who built the system, not an account handler.
What's included
- → A quarterly review of your AI use policy, tool register and standards, kept current as your stack and team change
- → An always-current AI tool register, with new tools assessed against your governance criteria
- → A quarterly Bench Test: your team blind-tests the tools they use against the tasks they actually do, so the register is based on evidence rather than habit
- → A standing risk and issues log, reviewed on a set cadence
- → A short quarterly assurance note for leadership
- → Priority email access for AI-use questions between reviews
Best taken on after a Deploy Silver or Gold engagement. Prefer to run it yourself? See the self-serve Manage AI Comms Toolkit.
Enquire about the Manage retainerWhy deployment?
Why deployment, not access alone?
The AI conversation in comms has moved from 'should we use it?' to 'how do we use it consistently?' That shift from experimentation to deployment is the problem this service is built to solve. Your team needs agreed rules, approved tools, working review points and a governance route, not access to the tools alone. If you're still building the case internally, the Comms With AI template library is a good starting point.
What you walk away with
What changes for your team
- → A clear, written position on what the team can and cannot use AI for
- → A recommended tool set based on your current stack, with reasons
- → A simple approval and escalation route for higher-risk use cases
- → Onboarding materials that explain the rules in plain English
- → Deployment instructions for ChatGPT, Claude, Copilot or Gemini
- → Client or stakeholder disclosure language where needed
This is not generic AI training or a folder of templates. It is a practical deployment pack tailored to how your comms team works. Looking for the tools themselves? Browse the Comms With AI tools directory.
The team
Built and delivered by the team behind Comms With AI
Deploy Comms With AI is delivered by Michael MacLennan, founder of Faur, creator of Comms With AI, and AI Communications Leader of the Year at the inaugural AI Comms Awards. Michael combines two decades of senior communications leadership (Brunswick, Red Bull, Barclaycard, charity sector CEO roles) with hands-on AI capability built through an Imperial College ML credential and live implementation across multiple sectors. For Gold-tier engagements, work is delivered alongside Faur's network of specialist associates in digital strategy, design, public affairs, and multimedia.
The process
How AI deployment works for your comms team
Scoping call
A conversation to scope your team, sector, and AI maturity
Document set agreed
We propose the document suite that fits your tier and refine with you
Delivery and deployment
Documents delivered with deployment instructions for your AI tool
Handover and revisions
Walkthrough call, revisions, and ongoing support per tier
Common questions
Questions about AI deployment for comms teams
What does AI deployment for a communications team actually include?
It includes a set of practical documents built for your team: an AI use policy (what the team can and cannot use AI for), a tool selection rubric, governance routes for higher-risk tasks, onboarding materials, deployment instructions for your chosen tools (ChatGPT, Claude, Copilot or Gemini), and where needed, client or stakeholder disclosure language. Not generic templates; documents built around how your specific team works.
Why does my team need this if free AI policy templates exist?
Free templates are generic. They do not reflect your team's tools, sector, client obligations or governance structure. A policy your Legal or IT team can actually sign off on, and one your team will actually follow, needs to be specific to your context. That is what this service builds.
How long does AI deployment take for a comms team?
Bronze is delivered within seven working days. Silver within ten working days. Gold is scoped during a discovery session and typically completed within three to four weeks from sign-off, depending on team size and governance complexity.
How much does AI governance consulting cost for comms teams?
Three tiers: Bronze at £600 (one document), Silver at £1,500 to £2,000 (three to five documents), and Gold from £4,000 scoped after discovery; most Gold engagements fall between £4,000 and £7,500.
Which AI tools does this cover?
Deployment instructions and tool selection guidance cover ChatGPT, Claude, Microsoft Copilot and Google Gemini. Gold-tier engagements can cover multiple tools across your team's existing stack.
Get in touch
Enquire about Deploy
Tell us about your team and the tools you use. We'll get back to you within one working day with a recommended tier and the next step.
Double winner, AI Comms Awards 2026 Ready to move your team from informal AI use to a managed, defensible practice?
Tell us about your team and the tools you use. We'll get back to you within one working day with a recommended tier and the next step.
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