Double winner — AI Comms Awards 2026 The operating system for AI-powered communications
62 templates, tested prompts, and structured workflows for every phase of communications work. Not sure where to begin? Take the five-minute readiness scorecard and we will point you to the right starting place.
Comms With AI Monthly: new templates, tested prompts, and tools
Tell us what you need to communicate. Get a brief, a route and a ready prompt in two minutes.
Plan Comms With AI turns a comms need into a complete brief, a route through the free template library, and a copy-ready prompt for any AI tool. Free to use.
Five phases. One operating system. Built for the full cycle of AI-powered communications work.
The Comms With AI OS organises every template, prompt, and workflow into a coherent model, from initial planning through to building the capability to do it better next time.
Strategise
Research, audience analysis, stakeholder mapping, message architecture, campaign planning.
Browse templates ⟶Create
Writing, content production, editorial planning, internal comms, community content.
Browse templates ⟶Govern
Approval workflows, tone verification, claims substantiation, crisis preparation.
Browse templates ⟶Monitor
Media monitoring, issue tracking, sentiment analysis, campaign measurement, competitive intelligence.
Browse templates ⟶Transform
AI readiness, workflow redesign, capability gap analysis, tool evaluation, team upskilling.
Browse templates ⟶67 templates, 7 toolkits, 51 tool reviews. One library.
Every template pairs an AI prompt with a worked example and a human review checklist. Toolkits bundle them into complete workflows. Each one is built to use in under 30 minutes.
Campaign Measurement & ROI Toolkit
Evaluate campaign performance, calculate communications value, and build the business case for future investment. From pre-campaign KPI setting to board-ready ROI reporting.
7 templates · 1 day ⟶ ToolkitComms Foundations Playbook
Build the playbook of foundation documents that should underpin all your communications work: positioning, messaging, audiences, voice and your AI use principles, pulled together into one indexed set your team and your AI tools can rely on.
7 templates · 1-2 weeks (in stages) ⟶ ToolkitCrisis Preparedness & Response Toolkit
Prepare your organisation for crisis before it happens and manage communications effectively when it does. Covers stakeholder mapping, pre-approved holding statements, real-time staged response, escalation protocols, and post-crisis resolution.
9 templates · 1-2 days ⟶Every template is tested against real communications briefs by Michael MacLennan, not auto-generated.
Ways to go further. When the free library is a starting point, not the whole job.
The library is free and stays free. When you need to upskill a team, govern AI across an organisation, or follow the thinking in more depth, the wider Comms With AI family picks up.
A 45-minute session plus a written advisory note: turn the templates into a sequenced plan for your situation. Creditable against a Deploy package. Half price until 17 July (normally £300); £100 for Scottish startups and charities on request.
Book a Consult ⟶ Training Comms with AIAI training built for comms teams, in-house or agency. Delivered with Big Fish Training.
See training options ⟶ Deploy Comms with AIGoverned AI deployment for your team: foundation documents, policy, and instructions. Bronze to gold.
See the packages ⟶ Applied / Comms with AIThe publication arm. Transparent experiments, articles, and AI tool reviews.
Visit Applied ⟶A vertical for senior comms leaders: governance, AI policy, board communications, leader case studies.
Explore Leader ⟶Your team is using AI. Is it governed?
Deploy Comms With AI gives comms leaders a managed, governed AI practice: policies, tool-selection logic, governance routes, disclosure language, onboarding materials, and deployment instructions for ChatGPT, Claude, Copilot and Gemini. Three tiers, from £600.
Tier 1
Bronze
£600
One tailored deployment document plus instructions for your tool of choice. Delivered in seven working days.
Most popularTier 2
Silver
From £1,500
Three to five tailored documents: AI use policy, governance framework, onboarding guide. Ten working days.
Tier 3
Gold
From £4,000
A complete AI operating framework: ten to twelve documents, multiple tools, leadership handover, quarterly health checks.
A note from the founder
I am Michael MacLennan. I have spent 20 years in communications, and I built Comms With AI because I wanted the resource I kept looking for and could not find: AI templates that are honest about what works, tested against real briefs, and quick to put to use. Everything here is AI-assisted and human-approved. If it helps, tell me. If it falls short, tell me that too.
More about me and Comms With AI ⟶New here? Start with the scorecard.
See how your comms team compares to the sector, get a score across six dimensions, and three next moves routed straight into the library.