Double winner — AI Comms Awards 2026 Raise the standard of your communications with AI
The operating system for the work: 69 templates, tested prompts and structured workflows across five phases, for in-house comms teams, agencies and independent practitioners. Not sure where to begin? Take the five-minute readiness scorecard and we will point you to the right starting place.
Get Comms With AI Monthly: new templates, tested prompts and tool reviews.
Tell us what you need to communicate. Get a brief, a route and a ready prompt in two minutes.
Plan Comms With AI turns a comms need into a complete brief, a route through the free template library, and a copy-ready prompt for any AI tool. Free to use.
Five phases. One operating system. Built for the full cycle of communications work in the AI era.
The Comms With AI OS organises every template, prompt, and workflow into a coherent model, from initial planning through to building the capability to do it better next time.
Strategise
Research, audience analysis, stakeholder mapping, message architecture, campaign planning.
Browse templates ⟶Create
Writing, content production, editorial planning, internal comms, community content.
Browse templates ⟶Govern
AI use policy, AI governance, approval workflows, claims substantiation, crisis preparation.
Browse templates ⟶Monitor
Media monitoring, issue tracking, sentiment analysis, campaign measurement, competitive intelligence.
Browse templates ⟶Transform
AI readiness, workflow redesign, capability gap analysis, tool evaluation, team upskilling.
Browse templates ⟶69 templates, 9 toolkits, 51 tool reviews. One library.
Every template pairs an AI prompt with a worked example and a human review checklist. Toolkits bundle them into complete workflows. Most are built to use in under 30 minutes, and the longer ones say so on the card.
Campaign Measurement & ROI Toolkit
Evaluate campaign performance, calculate communications value, and build the business case for future investment. From pre-campaign KPI setting to board-ready ROI reporting.
7 templates · 1 day ⟶ ToolkitComms Foundations Playbook
Build the playbook of foundation documents that should underpin all your communications work: positioning, messaging, audiences, voice and your AI use principles, pulled together into one indexed set your team and your AI tools can rely on.
7 templates · 1-2 weeks (in stages) ⟶ ToolkitCrisis Preparedness & Response Toolkit
Prepare your organisation for crisis before it happens and manage communications effectively when it does. Covers stakeholder mapping, pre-approved holding statements, real-time staged response, escalation protocols, and post-crisis resolution.
9 templates · 1-2 days ⟶Every template is tested against real communications briefs by Michael MacLennan, not auto-generated.
Ways to go further. When the free library is a starting point, not the whole job.
The library is free and stays free. When you need to upskill a team, govern AI across an organisation, or follow the thinking in more depth, the wider Comms With AI family picks up.
A 45-minute session plus a written advisory note: turn the templates into a sequenced plan for your situation. Creditable against a Deploy package.
Book a Consult ⟶ Training Comms with AIAI training built for comms teams, in-house or agency. Delivered with Big Fish Training.
See training options ⟶ Deploy Comms with AIGoverned AI deployment for your team: foundation documents, policy, and instructions. Bronze to gold.
See the packages ⟶ Applied / Comms with AIThe publication arm. Transparent experiments, articles, and AI tool reviews.
Visit Applied ⟶A vertical for senior comms leaders: governance, AI policy, board communications, leader case studies.
Explore Leader ⟶Your team is using AI. Is it governed?
Deploy Comms With AI gives comms leaders a managed, governed AI practice: policies, tool-selection logic, governance routes, disclosure language, onboarding materials, and deployment instructions for ChatGPT, Claude, Copilot and Gemini. Three tiers, from £600.
Tier 1
Bronze
One tailored deployment document plus instructions for your tool of choice. Delivered in seven working days.
Most popularTier 2
Silver
Three to five tailored documents: AI use policy, governance framework, onboarding guide. Ten working days.
Tier 3
Gold
A complete AI operating framework: ten to twelve documents, multiple tools, leadership handover, quarterly health checks.
A note from the founder
I am Michael MacLennan. I have spent 20 years in communications, and I built Comms With AI because I wanted the resource I kept looking for and could not find: AI templates that are honest about what works, tested against real briefs, and quick to put to use. Everything here is AI-assisted and human-approved. If it helps, tell me. If it falls short, tell me that too.
More about me and Comms With AI ⟶New here? Start with the scorecard.
See how your team's communications compare to the sector, whether you work in-house or agency-side. Get a score across six dimensions, and three next moves routed straight into the library.