74 tested templates and workflows for comms teams. Free to use. 74 templates, tested prompts and structured workflows, organised in five phases from planning through to lasting capability, for in-house comms teams, agencies and independent practitioners. Free to use, with a named practitioner behind every template.
Six dimensions, about five minutes, and three next moves routed straight into the library.
Communications sector estimate
Benchmark is an initial sector estimate, not aggregated user data.
AI Comms Awards 2026: Gold for Best Innovation in AI Tools for Communications; and winner of AI Communications Leader of the Year.
Read the resultWhat is happening in comms and AI: the agencies, the tools, and what is new here. Every other Friday, no filler.
The 5-phase framework organises every template, prompt, and workflow into a coherent model. Each phase has a clear job, and Transform exists so the lessons from one cycle reshape the next.
Research, audience analysis, stakeholder mapping, message architecture, campaign planning.
Browse templates 02Writing, content production, editorial planning, internal comms, community content.
Browse templates 03AI use policy, AI governance, approval workflows, claims substantiation, crisis preparation.
Browse templates 04Media monitoring, issue tracking, sentiment analysis, campaign measurement, competitive intelligence.
Browse templates 05AI readiness, workflow redesign, capability gap analysis, tool evaluation, team upskilling.
Browse templatesEvery template pairs an AI prompt with a worked example and a human review checklist, tested against real communications briefs by Michael MacLennan, not auto-generated. Toolkits bundle them into complete workflows. Most are built to use in under 30 minutes, and the longer ones say so on the card.
Keep your team's in-house AI use governed over time. The operating layer that sits after deployment: a living AI use policy, a current tool register, and a simple review and risk log that keeps it all from going stale.
8 templates · Initial setup 1 day; then ~30 mins per quarter ToolkitPrepare your organisation for crisis before it happens and manage communications effectively when it does. Covers stakeholder mapping, pre-approved holding statements, real-time staged response, escalation protocols, and post-crisis resolution.
9 templates · 1-2 days ToolkitBuild the playbook of foundation documents that should underpin all your communications work: positioning, messaging, audiences, voice and your AI use principles, pulled together into one indexed set your team and your AI tools can rely on.
7 templates · 1-2 weeks (in stages)The governance layer is free and ungated. Start with how we keep AI use safe to stand behind.
Agency moves, tools and models, the reading worth your time and one thing to test yourself, each with what it means for your team. Free, and edited by Michael MacLennan.
Latest edition, 9 October 2026
Plan Comms With AI turns a comms need into a complete brief, a route through the free template library, and a copy-ready prompt for any AI tool. Free to use.
Message Test reads your draft as the audience receiving it: what they actually hear, what they will push back on, what the draft leaves out, and a tightened rewrite built from your own facts.
Foundations holds what your organisation does, how it sounds, who it speaks to and what it has already said. Sign in and apply it to Plan and Message Test with one toggle. A free account keeps one profile.
Deploy Comms With AI gives comms leaders a managed, governed AI practice: policies, tool-selection logic, governance routes, disclosure language, onboarding materials, and deployment instructions for ChatGPT, Claude, Copilot and Gemini. Three tiers, from £600.
One tailored deployment document plus instructions for your tool of choice. Delivered in seven working days.
Most popular SilverThree to five tailored documents: AI use policy, governance framework, onboarding guide. Ten working days.
GoldA complete AI operating framework: ten to twelve documents, multiple tools, leadership handover, quarterly health checks.
The library is free and stays free. When you need to upskill your team, govern how it uses AI, or follow the thinking in more depth, the wider Comms With AI family picks up.
A vertical for senior comms leaders: governance, AI policy, board communications, leader case studies.
Explore LeaderA 45-minute session plus a written advisory note: turn the templates into a sequenced plan for your situation. Creditable against a Deploy package.
Book a Consult Training Comms with AIAI training built for comms teams, in-house or agency. Delivered with Big Fish Training.
See training options Deploy Comms with AIGoverned AI deployment for your team: foundation documents, policy, and instructions. Bronze to Gold.
See the packages Applied / Comms with AIThe publication arm. Transparent experiments, articles, and AI tool reviews.
Visit AppliedIf the question is bigger than the comms team (AI adoption, policy or governance across the whole organisation), that is Faur, the consultancy behind Comms With AI.
Contact Faur
A note from the founder
I am Michael MacLennan. I have spent 20 years in communications, and I built Comms With AI because I wanted the resource I kept looking for and could not find: AI templates that are honest about what works, tested against real briefs, and quick to put to use. Everything here is AI-assisted and human-approved. If it helps, tell me. If it falls short, tell me that too.
More about me and Comms With AI
