The operating system for AI-powered communications
62 templates, tested prompts, and structured workflows for every phase of communications work. Not sure where to begin? Take the five-minute readiness diagnostic and we will point you to the right starting place.
Built by Michael MacLennan20 years in communications strategy
Five phases. One operating system. Built for the full cycle of AI-powered communications work.
The Comms With AI OS organises every template, prompt, and workflow into a coherent model, from initial planning through to building the capability to do it better next time.
Strategise
Research, audience analysis, stakeholder mapping, message architecture, campaign planning.
Browse templates ⟶Create
Writing, content production, editorial planning, internal comms, community content.
Browse templates ⟶Govern
Approval workflows, tone verification, claims substantiation, crisis preparation.
Browse templates ⟶Monitor
Media monitoring, issue tracking, sentiment analysis, campaign measurement, competitive intelligence.
Browse templates ⟶Transform
AI readiness, workflow redesign, capability gap analysis, tool evaluation, team upskilling.
Browse templates ⟶62 templates, 7 toolkits, 36 tool reviews. One library.
Every template pairs an AI prompt with a worked example and a human review checklist. Toolkits bundle them into complete workflows. Each one is built to use in under 30 minutes.
Campaign Measurement & ROI Toolkit
Evaluate campaign performance, calculate communications value, and build the business case for future investment. From pre-campaign KPI setting to board-ready ROI reporting.
7 templates · 1 day ⟶ ToolkitCrisis Preparedness & Response Toolkit
Prepare your organisation for crisis before it happens and manage communications effectively when it does. Covers stakeholder mapping, pre-approved holding statements, real-time staged response, escalation protocols, and post-crisis resolution.
9 templates · 1-2 days ⟶ ToolkitInternal Change Communications Toolkit
Guide your organisation through change with clear, consistent internal communications. From restructures to new initiatives, ensure employees hear the right message at the right time.
7 templates · 1-2 days ⟶Every template is tested against real communications briefs by Michael MacLennan, not auto-generated.
Ways to go further. When the free library is a starting point, not the whole job.
The library is free and stays free. When you need to upskill a team, govern AI across an organisation, or follow the thinking in more depth, the wider Comms With AI family picks up.
AI training built for comms teams, in-house or agency. Delivered with Big Fish Training.
See training options ⟶ Deploy Comms with AIGoverned AI deployment for your team: foundation documents, policy, and instructions. Bronze to gold.
See the packages ⟶ Applied / Comms with AIThe publication arm. Transparent experiments, articles, and AI tool reviews.
Visit Applied ⟶A vertical for senior comms leaders: governance, AI policy, board communications, leader case studies.
Launching soonA vertical for early-stage founders: lighter templates for communicating without a comms team. With Foras Ventures.
Launching soonYour team is using AI. Is it governed?
Deploy Comms With AI gives comms leaders a managed, governed AI practice: policies, tool-selection logic, governance routes, disclosure language, onboarding materials, and deployment instructions for ChatGPT, Claude, Copilot and Gemini. Three tiers, from £600.
Tier 1
Bronze
£600
One tailored deployment document plus instructions for your tool of choice. Delivered in seven working days.
Most popularTier 2
Silver
£1,500
Three to five tailored documents: AI use policy, governance framework, onboarding guide. Ten working days.
Tier 3
Gold
£4,000
A complete AI operating framework: ten to twelve documents, multiple tools, leadership handover, quarterly health checks.
Comms With AI Monthly
New templates, tested prompts, and tools for comms pros.
A note from the founder
I am Michael MacLennan. I have spent 20 years in communications, and I built Comms With AI because I wanted the resource I kept looking for and could not find: AI templates that are honest about what works, tested against real briefs, and quick to put to use. Everything here is AI-assisted and human-approved. If it helps, tell me. If it falls short, tell me that too.
More about me and Comms With AI ⟶New here? Start with the diagnostic.
Five minutes gives you a scored readiness picture across six dimensions, and three next moves routed straight into the library.