The Comms With AI Briefing sorts the AI news down to what changes communications work: what agencies are doing, the tools and models that matter, and one thing to try. Free, in your inbox on Fridays.
Latest Briefing, 30 October 2026
One email for people who work in communications. I read the news so you don't have to, and edit and send every issue myself.
Your first email brings a free one-page AI acceptable use note to take to legal, compliance or your board.
Briefings, product news from Comms With AI, and the monthly newsletters that came before.
Only 37 per cent of communicators say their organisation has a clear review step for AI content, so this issue brings a five-minute daily AI use log, a starter guide for colleagues new to AI, an interactive guide made in 55 minutes, agencies selling AI visibility, Meta's new AI ad terms and assistants that message you first.
Read the BriefingStephen Waddington's three numbers for the 2027 comms case, a new Guides section on the AI tools for each comms stream, who answers for an AI agent's work, the FTC's data terms for Publicis and LiveRamp, SynthID Detector for everyone, and AI visibility trackers moving into Teams and shared links.
Read the BriefingWhat a paid AI visibility tracker missed in a month of data, Applied's move to Comms With AI, a £130 GEO tracker from The Romans, a banking study on which brand AI names first, GPT-6 in ChatGPT, Google Meet's follow-up drafts and Anthropic's usage policy on deceptive campaigns.
Read the BriefingWhich AI model is best for comms work? The Comms AI Pentathlon results and full record, a free way to check your GEO and AEO visibility, the end dates for custom GPTs and Gems, a $19 GEO audit, and the CIPR finding that a quarter of practitioners use AI with no policy.
Read the BriefingThe first fortnightly Briefing. Four agencies put AI in a P&L role this fortnight and a client-agency panel named GEO audits as the new upsell. Plus Foundations, now live on Comms With AI: save how your organisation sounds and every Plan and Message Test starts from it.
Read the BriefingMessage Test is live: paste a draft, choose the audience receiving it, and see how it lands before you send it. Membership opens at £20 a month with a founding-member discount, and the tools directory adds ten entries including honest coverage of the synthetic-audience space.
Read the newsletterA new free tool on Comms With AI. Paste a draft, choose who is receiving it, and get a structured read on what that audience actually hears, the objections it will meet, what the draft leaves out, and a tightened rewrite built only from your own facts.
Read the updatePlan Comms With AI is out of beta and open to everyone, the template library grew to 68 with a new AI tool Bench Test, every template now shows its worked example, and the tools directory added coverage of AI-search visibility.
Read the newsletterComms With AI won double at the AI Comms Awards, launched Leader Comms With AI with a free Leadership AI Governance Toolkit, grew the library to 67 templates with a new governance set, added Manage Comms With AI, and opened a new articles collection with save-as-favourite.
Read the newsletterComms With AI won Gold for Best Innovation in AI Tools for Communications, and founder Michael MacLennan was named AI Communications Leader of the Year, at the inaugural AI Comms Awards on 18 June 2026.
Read the updateWe launched the Comms AI Readiness Diagnostic, a five-minute scored self-assessment for communications teams. Plus four new tools in the directory, the AI agents series reaches the Govern phase, and AMEC publishes the first standard for measuring AI search visibility.
Read the newsletterComms With AI has been shortlisted for Best Innovation in AI Tools for Communications at the inaugural AI Comms Awards, with founder Michael MacLennan also shortlisted for AI Communications Leader of the Year.
Read the updateFour new tools in the directory, the AI agents article series launches at Applied / Comms With AI, and a significant month in AI industry news, including Adobe bringing 50+ Creative Cloud tools into Claude.
Read the newsletterEight new templates, a new category, and a complete five-phase operating system for AI-powered communications work, including the brand new Phase 5: Transform.
Read the update