Your foundations

Save what your organisation does, how it sounds and who it speaks to, once. Every Plan you run signed in starts from it, and Message Test uses it when you switch it on. Your profile is the light-touch version on the website of the foundations Deploy sets up in your team's own AI tools, and Manage keeps current.

Checking your session…

Once saved, Plan Comms With AI builds every brief from your profile, and Message Test uses it when you switch it on.

Foundations are kept on your account, so sign in first. A free account keeps one profile.

No profiles yet. Add one below; it takes about ten minutes, less if you have an about page or a tone-of-voice guide to paste in.

Members keep three profiles, for more than one organisation or client.

See membership

Three is the limit for now.

Next · Step 3 of 4 · Before you write

Build a plan with these foundations

Plan Comms With AI starts from your profile, so the brief and the prompt use your positioning, audiences and tone.

Start a plan

Fill from a document

Describe your organisation in the terms you would put on your website or in a brief to an agency. Do not paste anything you would not share with a supplier.

Paste an about page, tone-of-voice guide or messaging document

0 of 6,000 characters

We read what you paste and propose a first draft of each field. Fields the document does not cover stay empty. Nothing is saved until you press Save. Up to 5 a day.

Profile name *

Usually the organisation name. Agencies: the client's name.

Organisation name 0 of 120

As it should appear in copy

What you do 0 of 400

One or two sentences, plain

Positioning 0 of 400

What makes you different: the claim you can defend

Key messages 0 of 600

Your core message and up to three pillars

Audiences 0 of 600

The two to four groups that matter, one line each

Tone of voice 0 of 600

How you sound, three to five rules, and what you never sound like

AI-use principles 0 of 400

Your stance on AI in comms, in a few lines

Red lines 0 of 400

Topics, claims or words that are off limits

Standing positions 0 of 600

What you have said publicly on the issues that matter, one line each: the issue, what you say, and since when. Keep the full history in your Position Register; this is the short form.