Your foundations | Comms With AI

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Describe your organisation in the terms you would put on your website or in a brief to an agency. Do not paste anything you would not share with a supplier.

0 of 6,000 characters

We read what you paste and propose a first draft of each field. Fields the document does not cover stay empty. Nothing is saved until you press Save. Up to 5 a day.

Profile name *

Usually the organisation name. Agencies: the client's name.

Organisation name 0 of 120

As it should appear in copy

What you do 0 of 400

One or two sentences, plain

Positioning 0 of 400

What makes you different: the claim you can defend

Key messages 0 of 600

Your core message and up to three pillars

Audiences 0 of 600

The two to four groups that matter, one line each

Tone of voice 0 of 600

How you sound, three to five rules, and what you never sound like

AI-use principles 0 of 400

Your stance on AI in comms, in a few lines

Red lines 0 of 400

Topics, claims or words that are off limits

Standing positions 0 of 600

What you have said publicly on the issues that matter, one line each: the issue, what you say, and since when. Keep the full history in your Position Register; this is the short form.