About Comms With AI
Comms With AI is a free library of AI templates, prompts and workflows for communications teams, in-house and agency-side, with training, consulting and AI-governance support when a team needs help putting them into practice. Applied / Comms With AI, our publication, explores the ideas and experiments; this is where the work gets done.
Founder
Michael MacLennan
Comms With AI is built and curated by Michael MacLennan, a communications strategist and AI practitioner. Michael combines two decades of senior communications leadership, across the BBC, Brunswick, Red Bull and Barclaycard, and charity-sector chief executive roles, with hands-on AI capability built through an Imperial College London certification in Machine Learning and AI and live implementation across multiple sectors. That experience informs every template and workflow on this site.
Connect on LinkedIn ↗AI Comms Awards 2026
Comms With AI is Gold winner for Best Innovation in AI Tools for Communications at the AI Comms Awards 2026, run by Communicate magazine.
Our founder, Michael MacLennan, is the winner of AI Communications Leader of the Year.
What this site is
This is a curated library of communications templates and a directory of AI tools – each one designed to solve a real problem that comms professionals face. Every template includes:
- The template itself – ready to copy and customise
- AI prompts – to generate a first draft quickly
- Human review checklists – to catch what AI misses
- Context – when to use it and what you'll need
The tools directory features curated AI tools that work well with communications workflows. Where we've used tools directly ourselves, we indicate this.
The philosophy
AI is brilliant at producing first drafts. It's not so good at understanding organisational politics, regulatory constraints, or the specific context that makes your communications work. The templates here are designed for a human-in-the-loop workflow:
- Use AI to generate a draft quickly
- Apply your expertise to refine and contextualise
- Check against the review list before publishing
The point is to free you from blank-page syndrome so you can spend the time on the strategic thinking that matters.
The ecosystem
Comms With AI is one platform with several ways in: templates to use yourself, training to upskill your team, deployment to put governed AI practice in place across your comms team, and the publication arm where transparent experiments live.
- Comms With AI – Do. The free library: 69 templates, prompts, and workflows you can use today.
- Consult Comms With AI – Talk it through. A 45-minute session plus a written advisory note, £300, creditable against a Deploy package.
- Training Comms With AI – Upskill. AI training built for comms teams, in-house or agency, delivered with Big Fish Training.
- Deploy Comms With AI – Govern. Policies, governance routes, and tool-specific deployment instructions, from £600.
- Applied / Comms With AI – Learn. The publication arm: experiments, articles, and lessons learned.
- Faur – Implement. The consultancy behind the ecosystem: hands-on advisory and custom agent design.
How templates are selected and maintained
Testing means each template is run against live communications briefs – the kind of work comms teams handle day to day – before it goes on the site. The AI prompts are checked to confirm they produce usable output, draft outputs are reviewed for legal and reputational exposure, and the human review checklist is built from what that testing surfaces. A template only goes live once it has been through that process.
- Every template is tested with real communications briefs before publication – not generated and published without review.
- Templates are reviewed and updated when AI model capabilities change or when user feedback identifies gaps.
- If you find an error or outdated content, email michael@faur.site – corrections are made within five working days.
Have a question?
Email is the front door, and it reaches Michael directly. The contact page lists the routes with reply times against each one. Comms With AI is operated by Faur; if what you need is AI adoption beyond communications, that work sits with Faur rather than here.