About Comms With AI
Comms With AI is a free resource for communications teams, in-house and agency, and it changes every week. There are 75 AI templates and workflows organised by the Comms With AI 5-phase framework, reviews of 77 AI tools, and free tools to plan a brief and test a message. Around them sits Applied Comms With AI, where Michael writes up what he tests in his own work, alongside interviews and live sessions with communications leaders and the Comms With AI Briefing every Friday. When a team wants help putting it into practice, there is training, consulting and AI governance support.
Founder
Michael MacLennan
Comms With AI is built and tested by Michael MacLennan, a communications strategist and AI practitioner. Michael combines two decades of senior communications leadership, across the BBC, Brunswick, Grayling, Red Bull and Barclaycard, and charity-sector chief executive roles, with hands-on AI capability built through an Imperial College London certification in Machine Learning and AI, live implementation across multiple sectors and work as a contributing expert to frontier AI model training (2026 to present). That experience informs every template and workflow on this site.
Connect on LinkedIn ↗AI Comms Awards 2026
Comms With AI is Gold winner for Best Innovation in AI Tools for Communications at the AI Comms Awards 2026, run by Communicate magazine.
Our founder, Michael MacLennan, is the winner of AI Communications Leader of the Year (Agency).
What this site is
A library of 75 communications templates and 9 toolkits, each built for a real problem comms teams face, and organised by the Comms With AI 5-phase framework: Strategise, Create, Govern, Monitor and Transform. Every template includes:
- The template itself, ready to copy and customise
- AI prompts to generate a first draft quickly
- A human review checklist to catch what AI misses
- Context: when to use it and what you'll need
The Tools Directory holds independent reviews of 77 AI tools for comms work. Where Michael has used a tool himself, the entry says so, and paid listings are kept apart.
Alongside the library sit two free tools. Plan Comms With AI turns a comms need into a brief and a route through the templates, and Message Test shows how a draft lands with the audience receiving it. Signed in, both start from your Foundations profile: what your organisation does, how it sounds and who it speaks to. We also run free live sessions, and the Comms With AI Briefing lands on Fridays.
The philosophy
AI is brilliant at producing first drafts. It's not so good at understanding organisational politics, regulatory constraints, or the specific context that makes your communications work. The templates here are designed for a human-in-the-loop workflow:
- Use AI to generate a draft quickly
- Apply your expertise to refine and contextualise
- Check against the review list before publishing
The point is to free you from blank-page syndrome so you can spend the time on the strategic thinking that matters.
Applied Comms With AI
Applied is where Michael writes up what he tests in his own communications work: short dated notes, longer pieces when a subject needs the room, experiments such as the Comms AI Pentathlon, and the Leader Interview write-ups. Each piece is dated and linked to the template, toolkit or phase it puts to work.
Applied began in June 2025 at appliedcomms.ai and moved here on 15 October 2026; every old link takes you to the same piece. Read it at Applied, see the ethics policy, and get new pieces in the Comms With AI Briefing.
The ecosystem
Comms With AI is one platform with several ways in. The library, Leader and Applied are free; every paid engagement is delivered directly by Michael MacLennan.
- The library: Do. 75 templates, prompts and workflows you can use today, free.
- Leader Comms With AI: Lead. For senior comms leaders: governance, AI policy and board communications, in five modules, free.
- Applied Comms With AI: Learn. Notes, experiments and interviews from Michael's own practice.
- Consult Comms With AI: Talk it through. A 45-minute session plus a written advisory note, £300, creditable against a Deploy package.
- Training Comms With AI: Upskill. AI training built for comms teams, in-house or agency, delivered with Big Fish Training.
- Deploy Comms With AI: Govern. Policies, governance routes, and tool-specific deployment instructions, from £600.
- Manage Comms With AI: Keep it current. A rolling retainer that keeps your AI use policy, tool register and risk log up to date after Deploy, from £300 a month.
- Membership: Go unlimited. Unlimited Plan builds and Message Tests (fair use), three Foundations profiles and members-only live sessions, from £20 a month.
- Faur: Implement. The consultancy behind Comms With AI, for AI adoption beyond the comms team.
How templates are selected and maintained
Every template on Comms With AI is tested in practice, date-stamped and never sponsored.
Testing means each template is run against live communications briefs, the kind of work comms teams handle day to day, before it goes on the site. The AI prompts are checked to confirm they produce usable output, draft outputs are reviewed for legal and reputational exposure, and the human review checklist is built from what that testing surfaces. A template only goes live once it has been through that process.
- Every template is tested with real communications briefs before publication. None is generated and published without review.
- Where an Applied piece tests a template in Michael's own work, the dated test shows on the template's page under "Tested in practice".
- Templates are reviewed and updated when AI model capabilities change or when user feedback identifies gaps.
- If you find an error or outdated content, email michael@faur.site; corrections are made within five working days.
Have a question?
Email is the front door, and it reaches Michael directly. The contact page lists the routes with reply times against each one. Comms With AI is operated by Faur; if what you need is AI adoption beyond communications, that work sits with Faur rather than here.