Partner with Comms With AI
Comms With AI is used by in-house communications professionals, agency practitioners, NGOs, and comms leaders. Three partnership routes are available: a licensing or training partnership if you deliver AI capability to comms people yourself, a sponsored listing in the Tools Directory, or a sponsored article on Applied / Comms With AI. The two sponsored routes carry clear disclosure and are subject to editorial review.
Who reads Comms With AI
The Comms With AI audience is practitioners and leaders working in communications, PR, public affairs, and adjacent disciplines. They are using or evaluating AI tools in real workflows, not exploring AI conceptually. Common roles include communications directors and heads of comms, in-house PR and content teams, agency account leads and strategists, and founders managing their own communications.
Applied / Comms With AI (appliedcomms.ai) publishes long-form tool reviews, experiments, and practitioner interviews. Its readership skews towards senior practitioners who are actively building or commissioning AI-enabled comms workflows.
Licensing and training partnerships
For agencies, CPD providers and training businesses who already deliver to communications people, and want a comms-specific AI layer they can stand behind. Comms With AI is a communications specialist, so it sits alongside what you do rather than competing with it. Three shapes, in rising order of how much you take on:
Referral
You introduce a client who needs comms-specific AI work. We deliver it, you take a share. Useful when AI keeps coming up in your conversations but it is not what you are set up to sell.
Delivered with you
We build and deliver the sessions; you hold the client or the delegate relationship. This is how the open courses run with Big Fish Training, and the model is proven: see the training page for what delegates said.
Licensed
You take the curriculum, the templates and the five-phase operating model and deliver them yourself, under your own brand, with updates as the field moves. Train-the-trainers is part of it: your people are certified to run the material, so delivery does not depend on our calendar. Scope, territory and term are agreed case by case.
On our terms of use
Everything on this site is free to adapt for use inside your own organisation, including with your clients. Redistributing it as your own product or service is what needs a licence, and this is the conversation for it. See the terms of use.
No standard rate card. Terms are agreed case by case, and depend on scope, exclusivity and how much delivery sits with you.
Sponsored listing: Tools Directory
A sponsored listing places your tool at the top of its category in the Comms With AI Tools Directory, alongside 59 curated tools assessed by Michael MacLennan. Sponsored cards carry a clear Sponsored label. The listing format is identical to organic entries: name, tagline, pricing model, best-for, and a link to your tool page.
What's included
- ✓ Featured placement at the top of your category
- ✓ Full tool entry with tagline, pricing, best-for, and features
- ✓ Dedicated tool page at commswith.ai/tools/[your-tool]
- ✓ Clear Sponsored label on card and tool page
Editorial criteria
Your tool must be relevant to communications, PR, content, or adjacent workflows. We do not accept listings for tools outside this scope, including gambling, CBD, or unrelated financial products. Comms With AI retains the right to decline or remove any listing that does not meet editorial standards.
Pricing on application. Quarterly and annual arrangements available.
Sponsored article: Applied / Comms With AI
A sponsored article appears on Applied / Comms With AI, the long-form publication arm of Comms With AI. The format is a thought-leadership piece or case study written in your voice, reviewed and edited by the Applied editorial team, and published with a clear Sponsored disclosure. Applied readers are senior practitioners. The piece needs to earn their attention with substance, not a product pitch.
What's included
- ✓ Published article on appliedcomms.ai with your byline
- ✓ Editorial review and light editing from the Applied team
- ✓ Promotion to Applied newsletter subscribers
- ✓ Clear Sponsored disclosure at the top of the article
Editorial criteria
Topics must be relevant to AI and communications practice: tool strategy, workflow design, governance, measurement, or adjacent areas. We agree topic and angle before you write. We will not publish product announcements, unsupported claims, or content that reads as advertising. We retain the right to decline any submission that does not meet Applied's editorial standards.
Pricing on application. One-off and series arrangements available.
What we don't accept
We do not accept partnerships for gambling, CBD, cryptocurrency, financial products unrelated to communications work, or any content that conflicts with the Comms With AI editorial position. Mass agency outreach without a specific brief will not receive a response.
Get in touch
Tell us which route you are interested in and who you work with. For a licensing or training partnership, the useful detail is who your audience is, what you already deliver, and how much of the delivery you would want to hold. For a sponsored listing or article, send your tool or proposed topic and your target reader.
Partnership enquiries are answered by Michael MacLennan directly, usually within two working days.
Send an enquiry