Monitor

10 templates

Media and social monitoring, issue detection, sentiment analysis, campaign measurement, and stakeholder reporting — the always-on intelligence that feeds the next cycle.

Phase

All Strategise Create Govern Monitor Transform

Difficulty:

Monitor Intermediate 35 minutes

Competitive Intelligence Monitor

Regular, structured tracking of competitor communications activity to identify shifts in positioning, messaging, channel behaviour, and narrative — so you can anticipate, respond, or differentiate.

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Monitor Starter 25 minutes

Earned Media Report

A structured monthly or campaign-period analysis of PR and earned media coverage — what ran, where, with what tone and messaging accuracy, and what it signals about your media relations effectiveness.

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Monitor Intermediate 45 minutes

Quarterly Comms Review

A structured end-of-quarter review of the whole communications programme — across all channels, campaigns, and activity — that evaluates performance, extracts learning, and sets priorities for the next quarter.

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Monitor Intermediate 40 minutes

Sentiment Deep Dive

A structured framework for going beyond surface-level sentiment scores to understand why sentiment is moving, who is driving it, and what it means for how you communicate — used when a shift or pattern demands deeper analysis.

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Monitor Intermediate 30 minutes

Campaign Performance Review

Evaluate what your campaign delivered, why it performed as it did, and what you should do differently next time – in a structured format that's useful for both internal learning and stakeholder reporting.

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Monitor Intermediate 22 minutes Featured

Insights to Actions Template

Framework for converting monitoring data and observations into specific, executable decisions that drive communications strategy and messaging adjustments.

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Monitor Intermediate 24 minutes Featured

Issue Log Tracker

Risk management system that captures emerging issues, tracks their progression, and determines escalation level to guide response intensity and resource allocation.

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Monitor Intermediate 27 minutes Featured

Monthly Stakeholder Update

Executive reporting format that translates monitoring data and communications activity into Board or senior stakeholder briefing, balancing transparency with strategic narrative.

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Monitor Starter 24 minutes Featured

Simple Comms Dashboard

Visual snapshot of key communications metrics in one place, designed for quick executive briefings and team accountability without overwhelming complexity.

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Monitor Starter 23 minutes Featured

Weekly Monitoring Brief

Systematic approach to tracking media mentions and social conversation to identify emerging trends, sentiment shifts, and response opportunities.

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