Strategise

20 templates

Audience research, stakeholder mapping, competitive analysis, message architecture, channel planning, and measurement design — the intelligence layer that comes before anything is published.

Phase

All Strategise Create Govern Monitor Transform

Difficulty:

Strategise Starter 25 minutes

Comms Audience Profile

A one-page audience profile that helps communications professionals understand who they are communicating with before they start writing, planning, or pitching – covering role context, motivations, barriers, and communication preferences.

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Strategise Intermediate 25 minutes

Media Pitch Builder

A structured approach to writing media pitches that journalists actually respond to – with angle variants for news, features, comment, and exclusive stories.

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Strategise Intermediate 30 minutes

Stakeholder FAQ Builder with Audience Variants

A framework for building FAQ documents for multiple stakeholder audiences from a single core narrative – covering employees, media, board, customers, and partners.

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Strategise Intermediate 40 minutes

Brand Positioning Audit

Assess where your brand actually sits in the minds of your audience versus where you want it to sit – and identify the specific messaging gaps that need to close.

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Strategise Intermediate 35 minutes

Competitor Comms Audit

Analyse how your key competitors communicate – their messaging, channels, tone, and narrative positioning – to identify gaps and sharpen your own strategy.

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Strategise Advanced 28 minutes to complete the briefing document; additional time for Q&A prep depending on complexity

Analyst Relations Briefing Document

A structured briefing document for analyst meetings – covering company narrative, competitive positioning, product roadmap framing, proof points by analyst priority area, a Q&A prep grid, and post-briefing follow-up template.

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Strategise Starter 23 minutes Featured

Audience Segmentation Worksheet

Define, profile, and prioritise distinct audience segments to tailor communications and allocate resources effectively.

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Strategise Intermediate 28 minutes Featured

Campaign Brief

A comprehensive campaign planning document that aligns stakeholders on objectives, strategy, creative direction, and execution before work begins.

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Strategise Intermediate 24 minutes Featured

Channel Strategy Matrix

Map messages to optimal channels with strategic rationale based on audience behaviour and campaign objectives.

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Strategise Starter 18 minutes Featured

Communications Plan One-Pager

A single-page strategic overview that captures your communications objectives, audiences, approach, and measurement without the need for a 40-page deck.

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Strategise Intermediate 23 minutes

Executive Quote Pack

Pre-approved spokesperson statements that translate core messages into authentic, quotable language suitable for media, events, internal communications, and customer interactions.

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Strategise Starter 22 minutes

FAQ Builder

Systematic Q&A development template that transforms anticipated questions into strategic messaging opportunities with consistent tone and credibility.

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Strategise Starter 19 minutes

Key Messages Grid

Audience-specific message variants that systematically adapt core messages for different personas, channels, and contexts whilst maintaining strategic consistency.

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Strategise Starter 25 minutes Featured

Message House

Structured narrative framework that builds a foundational house of messages with core positioning at the roof, three pillars of support, and detailed proof points in the foundation.

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Strategise Starter 18 minutes

Myth vs Fact Sheet

Counter-narrative template that systematically addresses misconceptions and competitor claims by isolating myths, stating facts, and providing evidence.

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Strategise Intermediate 26 minutes Featured

Objectives & Measurement Framework

Define SMART communications objectives and establish key performance indicators to measure campaign success.

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Strategise Intermediate 24 minutes

Positioning Statement Generator

Core positioning articulation that systematically defines target audience, category, key differentiation, and supporting proof to create a clear, defensible market position.

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Strategise Intermediate 27 minutes

Proof Points Bank

Evidence library organiser that catalogues and categorises research, data, testimonials, and credentials to support messaging claims with verified proof points.

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Strategise Starter 24 minutes Featured

Quarterly Comms Planning Grid

Create a 90-day communications calendar with activities, owners, and dependencies to align teams and ensure consistent execution.

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Strategise Starter 22 minutes

Stakeholder Mapping Matrix

A systematic framework for identifying, analysing, and prioritising stakeholders based on their power, interest, and support levels to inform engagement strategy.

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