Weekly Comms Lead Briefing
A Monday-morning routine that turns last week's notes, inbox and tracker into a one-page briefing: what moved, where you are the blocker, what is coming, and the four or five things that deserve the week.
Transform
Transform
AI readiness assessment, workflow audit, capability gap analysis, and tool evaluation: how organisations build, sustain, and evolve their AI capability in communications.
New to this phase? Read the Transform reference
8 templates
AI Pilot Framework
A disciplined framework for designing, running and adjudicating a single AI pilot: choosing one low-risk task, setting the success metric before you start, running a one-third/two-thirds test with full human review, then making an honest keep, fix or kill decision.
Transform
The Bench Test: Tool Map for Comms Teams
A repeatable blind comparison run that settles which AI tool your team should use for which recurring comms task, and turns the answer into a one-page Tool Map that stays current.
Transform
AI Use Principles
A short, foundational statement of how your organisation uses AI in communications: the principles that sit above the operating policy and inform every decision about where AI is and is not trusted.
Transform Featured
AI Readiness Assessment Worksheet
A structured diagnostic for assessing how ready a communications team or organisation is to adopt AI-assisted workflows, covering technology, skills, processes, governance, and culture.
Transform Featured
AI Tool Evaluation Framework
A structured framework for evaluating, comparing, and selecting AI tools for communications work, moving from vendor claims to practical assessment against real workflows, team needs, and risk criteria.
Transform
Capability Gap Analysis
A structured assessment of the skills and capabilities a communications team has today versus what it needs for effective communications work with AI, producing a clear picture of gaps, learning priorities, and a development plan.
Transform
Comms Workflow Audit
A structured framework for mapping existing communications workflows, identifying inefficiencies and bottlenecks, and pinpointing where AI can add the most value, before buying tools or redesigning processes.
Transform
Applied
Applied in this phase
Everything tagged Transform- interview Transform
Three numbers: Stephen Waddington on making the case for comms in 2027
2027 planning rounds are asking comms teams to turn their AI use into savings. Stephen Waddington's answer: make the case in the three numbers management cares about, price the judgement work, and ask for budget for the new work AI creates.
- announcement Transform
Applied has moved to Comms With AI: shorter, dated, and tied to the work
Applied now lives on Comms With AI. All 44 pieces moved with their dates, every old address leads to the same piece, and from today every piece names the template, tool or phase it puts to work.
- experiment Transform
The Comms AI Pentathlon 2026: eight AI assistants, five comms briefs, 320 blind scores
The AI you were given finished near the bottom. 8 assistants, five comms briefs, 320 blind scores: the medal table, and how to run your own test.
Frequently asked questions
- How do I know if my communications team is ready for AI?
- Assess it across skills, workflows, governance, and tools rather than guessing. The AI Readiness Assessment Worksheet gives you a structured picture of where you're strong, where the gaps are, and the right places to start, before spending on tools.
- How do I choose AI tools for a communications team?
- Start from the job you need done, check your data policy, then score shortlisted tools consistently against your workflows and risk appetite. The AI Tool Evaluation Framework keeps the decision honest and moves you beyond vendor claims.
- Where should a comms team start with AI?
- With the workflows that cost the most time and carry the least risk, usually drafting and first-pass content. Map your workflows first, start small, and build governance alongside. The Transform templates take you through that sequence step by step.
More in the Learn hub: live sessions and their write-ups, the 5-phase framework, and training.