Editorial planning, content drafting across formats, internal communications, community engagement, and event communications: turning strategy into the work that actually goes out.
New to this phase? Read the Create reference
20 templates
A scoring sheet and AI first pass for the pile of story ideas every comms team accumulates: sort them by audience value, angle strength and effort, and decide in twenty minutes which get made, which get parked and which get a polite no.
Templates and prompts for writing LinkedIn content in an executive's voice – covering opinion posts, milestone announcements, industry commentary, and profile narratives.
Structured templates for three internal newsletter formats – full organisation update, team or department newsletter, and leadership letter – with AI prompts for drafting each section.
Templates for every stage of a Customer Advisory Board – from recruiting members and running pre-meeting briefings to sharing outcomes and maintaining engagement between sessions.
A structured approach to extracting press-ready narratives from engineering release notes – translating technical feature output into audience-specific stories for media, customers, analysts, and internal teams.
Structured framework for creating company-wide announcements that inform all staff about significant updates, achievements, or changes.
Five structured templates for different blog post types: how-to guides, listicles, case studies, thought leadership, and problem/solution pieces.
Comprehensive framework for planning and executing communications across major organisational change, transformation, or significant initiative rollout.
Pre-approved social media responses for common community interactions, brand voice consistency, and rapid engagement.
A 30-day content planning tool that maps themes, content types, and distribution channels across a full month.
A rapid-cycle content planner for 14-day sprints, ideal for agile teams and trending-topic opportunities.
Strategic framework for transforming one content asset into multiple formats and channels, maximising reach and ROI.
Multi-touch email series framework for nurturing leads, onboarding customers, or driving engagement over 5-10 emails.
Complete communications framework for events: pre-event promotion, live day management, and post-event engagement.
Brief for managers to cascade company announcements and strategic messages to their teams in their own words and with team-specific context.
Content moderation rules, decision trees, and escalation protocols for managing community safety and brand standards.
Strategy for working with partners, advocates, and influencers to amplify community messaging and reach.
Platform-specific adaptations of a single message, optimised for each social network's culture, format, and audience behaviour.
Journalist-friendly press release framework for announcements, news, product launches, and company milestones.
Framework for planning and executing interactive town hall sessions with Q&A, including topic briefings, anticipated questions, response strategies, and facilitation guidance.
Applied
One 80-word brief turned six of our articles into an illustrated, interactive companion in 55 minutes. What do we gain, and what do we lose, when something that took months now takes an hour?
Most AI adoption in communications starts with content creation. The test that matters is whether agent-assisted work still meets the standard senior communicators would trust in public.
Seven iterations, one recursive workflow. The behind-the-scenes account of preparing and delivering a live AI demonstration for The Data Lab – and what the process actually taught me.
More in the Learn hub: live sessions and their write-ups, the 5-phase framework, and training.