Create

19 templates

Editorial planning, content drafting across formats, internal communications, community engagement, and event communications — turning strategy into the work that actually goes out.

New to this phase? Read the Create reference

Phase

All Strategise Create Govern Monitor Transform

Difficulty:

Create Intermediate 30 minutes per post

Executive LinkedIn Ghost-Writing Pack

Templates and prompts for writing LinkedIn content in an executive's voice – covering opinion posts, milestone announcements, industry commentary, and profile narratives.

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Create Starter 25 minutes

Internal Newsletter Builder

Structured templates for three internal newsletter formats – full organisation update, team or department newsletter, and leadership letter – with AI prompts for drafting each section.

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Create Intermediate 25 minutes per communication stage; 2–3 hours to complete all templates for a full CAB cycle

Customer Advisory Board Communications Pack

Templates for every stage of a Customer Advisory Board – from recruiting members and running pre-meeting briefings to sharing outcomes and maintaining engagement between sessions.

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Create Intermediate 22 minutes per release

Release Notes to PR Story Mapper

A structured approach to extracting press-ready narratives from engineering release notes – translating technical feature output into audience-specific stories for media, customers, analysts, and internal teams.

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Create Starter 17 minutes Featured

All-Staff Update Format

Structured framework for creating company-wide announcements that inform all staff about significant updates, achievements, or changes.

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Create Starter 22 minutes Featured

Blog Post Outline Pack

Five structured templates for different blog post types: how-to guides, listicles, case studies, thought leadership, and problem/solution pieces.

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Create Intermediate 32 minutes Featured

Change Communications Plan

Comprehensive framework for planning and executing communications across major organisational change, transformation, or significant initiative rollout.

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Create Starter 24 minutes Featured

Community Response Library

Pre-approved social media responses for common community interactions, brand voice consistency, and rapid engagement.

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Create Starter 24 minutes Featured

Monthly Content Calendar Planner

A 30-day content planning tool that maps themes, content types, and distribution channels across a full month.

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Create Starter 17 minutes Featured

Two-Week Content Planning Sprint

A rapid-cycle content planner for 14-day sprints, ideal for agile teams and trending-topic opportunities.

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Create Intermediate 23 minutes Featured

Content Repurposing Matrix

Strategic framework for transforming one content asset into multiple formats and channels, maximising reach and ROI.

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Create Intermediate 28 minutes Featured

Email Sequence Template

Multi-touch email series framework for nurturing leads, onboarding customers, or driving engagement over 5-10 emails.

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Create Intermediate 31 minutes Featured

Event Communications Pack

Complete communications framework for events: pre-event promotion, live day management, and post-event engagement.

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Create Starter 16 minutes Featured

Manager Cascade Notes

Brief for managers to cascade company announcements and strategic messages to their teams in their own words and with team-specific context.

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Create Intermediate 28 minutes Featured

Moderation Guidelines & Escalation

Content moderation rules, decision trees, and escalation protocols for managing community safety and brand standards.

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Create Intermediate 24 minutes Featured

Partner Amplification Plan

Strategy for leveraging partners, advocates, and influencers to amplify community messaging and reach.

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Create Starter 23 minutes Featured

Press Release Structure Template

Journalist-friendly press release framework for announcements, news, product launches, and company milestones.

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Create Starter 16 minutes Featured

Social Post Variants Template

Platform-specific adaptations of a single message, optimised for each social network's culture, format, and audience behaviour.

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Create Intermediate 23 minutes Featured

Town Hall Q&A Preparation

Framework for planning and executing interactive town hall sessions with Q&A, including topic briefings, anticipated questions, response strategies, and facilitation guidance.

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Frequently asked questions

Can AI write press releases and content for communications teams?: Yes, for drafting — AI is strong at structure, first drafts, and adapting one message across channels. It still needs an editor who knows the audience and the facts. These templates include the AI prompt and a human review checklist so the draft is a starting point, not the final word.
How do I keep brand voice when using AI to write content?: Give the AI your tone guidelines as part of the prompt, and review against them before publishing. The content templates build voice prompts in, and the Brand Voice Audit and Tone & Style Checker in the Govern phase help you keep AI output on-brand.
What's the best AI prompt for a press release?: One that gives the AI the journalist-friendly structure, your key facts, and the angle — not just 'write a press release'. The Press Release template provides exactly that prompt, so the draft lands closer to publishable on the first pass.

These templates are part of the Learn hub: the operating system, a readiness check, written-up sessions, and training.