Free AI templates, workflows, tools and resources for communications teams
For in-house comms teams putting AI into everyday work.
Free resources, including 75 templates, 77 tool reviews and free tools to plan and test. All built and tested by Michael MacLennan. Free resources, including 75 templates and workflows, 77 AI tool reviews and free tools to plan a brief and test a message. All built and tested by Michael MacLennan.
Ten pages to take to your board, your lawyers and your team.
From the library and Applied, this month
Start here
Answer questions across six areas, from strategy to governance, in about five minutes. Your result appears on screen with three next moves from the library.
Get your scorecardThe four templates comms teams reach for first: a campaign brief, a key messages grid, an approval workflow mapper and a weekly monitoring brief. Each pairs an AI prompt with a worked example, so you can judge the output before you start.
Try the first fourTell it what you need to communicate. Get a brief, a route through the library and a prompt ready for any AI tool, in about two minutes. What you type is not stored.
Build a planThe Comms With AI Briefing
One email, landing Fridays, for people who work in communications. I edit and send every issue myself.
Your first email brings a free one-page AI acceptable use note to take to legal, compliance or your board.
Applied Comms With AI
Notes, experiments and interviews from Michael MacLennan's own applied work, all with steps you can put into practice today.
guide Govern
Q4 2026 edition. A plain-English guide for communications professionals who are new to AI, or who use it now and then: where things stand, the four main assistants and what each is good for in comms, five things to try this week, and the words you keep hearing. Refreshed every quarter.
Read the piece2027 planning rounds are asking comms teams to turn their AI use into savings. Stephen Waddington's answer: make the case in the three numbers management cares about, price the judgement work, and ask for budget for the new work AI creates.
A paid AI visibility tracker ranked my consultancy first for a month. On the questions a buyer would ask without our name in them, AI engines named us in about one answer in nine.
A fabricated award on one web page was repeated as fact by three chatbots. Here is what AEO and GEO actually mean, what the visibility tools do and do not buy you, and a free way to find out what the engines say about your organisation.
New sessions are announced in the Briefing. See past sessions.
The library
Every template pairs an AI prompt with a worked example and a human review checklist, tested against real communications briefs by Michael MacLennan. The five phases take a team from planning through to lasting capability.
Ways to go further
Go deeper for free, or get help putting AI to work in your team.
Bigger than the comms team? Faur, the consultancy behind Comms With AI, leads AI adoption and governance across whole organisations.
Talk to Faur
