74 templates, tool reviews, interviews and live sessions for comms teams. Free. 74 templates and workflows, 67 AI tool reviews and free tools to plan a brief and test a message. And it keeps moving: dated notes and experiments in Applied, interviews and live sessions with comms leaders, and a Briefing every Friday. All free.
Michael MacLennan, a communications leader trained in machine learning AI Communications Leader of the Year 2026 · Twenty years in communications across the BBC, Brunswick, Grayling, Red Bull and Barclaycard Ten pages to take to your board, your lawyers and your team:
Built to support your legal and compliance review.
AI Comms Awards 2026: Gold for Best Innovation in AI Tools for Communications; and winner of AI Communications Leader of the Year.
The judges called Comms With AI “simple, specific and scalable”.
Every template on Comms With AI is tested in practice, date-stamped and never sponsored.
Answer questions across six areas, from strategy to governance, in about five minutes. Your result appears on screen with three next moves from the library.
About 5 minutes · No signup to start
Get your scorecardThe four templates comms teams reach for first: a campaign brief, a key messages grid, an approval workflow mapper and a weekly monitoring brief. Each pairs an AI prompt with a worked example, so you can judge the output before you start.
18 to 28 minutes each · Free
Try the first fourTell it what you need to communicate. Get a brief, a route through the library and a prompt ready for any AI tool, in about two minutes. What you type is not stored.
About 2 minutes · Free to try
Build a planMore to try: Message Test Foundations Tools Directory Workflows What's possible
Applied Comms With AI
Notes, experiments and interviews from Michael MacLennan's own practice, each dated, and each linked to the part of the library it puts to work.
Applied now lives on Comms With AI. All 44 pieces moved with their dates, every old address leads to the same piece, and from today every piece names the template, tool or phase it puts to work.
Read the piece
A paid AI visibility tracker ranked my consultancy first for a month. On the questions a buyer would ask without our name in them, AI engines named us in about one answer in nine.
A fabricated award on one web page was repeated as fact by three chatbots. Here is what AEO and GEO actually mean, what the visibility tools do and do not buy you, and a free way to find out what the engines say about your organisation.
The AI you were given finished near the bottom. 8 assistants, five comms briefs, 320 blind scores: the medal table, and how to run your own test.
One email, landing Fridays, for people who work in communications. I edit and send every issue myself.
Your first email brings a one-page AI acceptable use note to adapt for your team and take to legal, compliance or your trustees. It names the red lines: personal data, confidential and donor information, and claims you cannot stand behind.
Latest issue, 16 October 2026
Next live session
New sessions are announced in the Briefing.
Events & Live sessionsEvery template pairs an AI prompt with a worked example and a human review checklist, tested against real communications briefs by Michael MacLennan. The five phases take a team from planning through to lasting capability.
Research, audience analysis, stakeholder mapping, message architecture, campaign planning.
Browse templates 02Writing, content production, editorial planning, internal comms, community content.
Browse templates 03AI use policy, AI governance, approval workflows, claims substantiation, crisis preparation.
Browse templates 04Media monitoring, issue tracking, sentiment analysis, campaign measurement, competitive intelligence.
Browse templates 05AI readiness, workflow redesign, capability gap analysis, tool evaluation, team upskilling.
Browse templatesThe Tools Directory holds independent reviews of 67 AI tools for comms work, with paid listings kept apart.
The governance templates are free and ungated:
Go deeper on how AI is changing communications, or get help putting it to work in your team. Every paid engagement is delivered directly by Michael MacLennan.
For senior comms leaders: governance, AI policy and board communications, in five modules.
Explore LeaderA 45-minute session with Michael and a written advisory note that turns the templates into a plan for your situation. Creditable against a Deploy package.
Book a ConsultAI training for comms teams, in-house or agency, delivered with Big Fish Training.
See training optionsA governed AI set-up for your team: policy, governance routes, onboarding and instructions for ChatGPT, Claude, Copilot and Gemini. Bronze, Silver and Gold.
See the packagesUnlimited Plan builds and Message Tests (fair use), three Foundations profiles and monthly members-only live sessions.
See membershipExperiments, interviews with comms leaders, and hands-on tool tests.
Read AppliedBigger than the comms team? Faur, the consultancy behind Comms With AI, leads AI adoption and governance across whole organisations.
Talk to Faur
