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Paid Research & Intelligence Desk-reviewed

Roxhill Media

UK-built journalist database with monitoring, distribution and a Journalist Assistant

Featured in: Best AI tools for media relations and PR in 2026

Visit Roxhill Media Verified Oct 2026 · Next review scheduled Jan 2027

Roxhill is a database of UK and international journalists, broadcasters, bloggers and podcasters, with media list building, press release distribution, monitoring, spokesperson tracking and journalist move alerts. Its Journalist Assistant is the AI layer: it analyses journalist profiles to help a team pitch with more context. It is built in the UK, and the vendor lists itself on the UK government's G-Cloud marketplace, which matters to public sector and regulated buyers.

For comms teams: in-house teams whose pitching is mostly UK press.

Best for

  • • In-house teams whose pitching is mostly UK press
  • • Public sector and regulated organisations that buy through G-Cloud
  • • Small teams wanting database and monitoring under one fee

Pricing

Roughly £3,000 to £25,000 per year per instance (GBP, annual), as listed on the UK government's G-Cloud marketplace. Four bands, with extras sold separately. Roxhill does not publish prices on its own homepage.

Secondary source: the G-Cloud listing, undated and not checked against Roxhill's own pricing page. 'Instance' is not defined. A trial of up to two weeks is described in the same listing (full access, but no data download and no release sending); Roxhill's site offers a free demo. Confirm all three with the vendor before budgeting.

Pricing last verified Oct 2026 – check vendor site for current rates.

What works well

  • + Built for UK media rather than adapted to it
  • + Database, monitoring and distribution under one annual fee
  • + G-Cloud listing simplifies public sector buying

Watch out for

  • - Prices are not published by the vendor, and the band starts at a real spend for a small team
  • - Detail on the AI features is thin; the Journalist Assistant is the one clearly named
  • - Narrower international coverage than the global platforms

When to choose this

Choose Roxhill when your pitching is mostly UK press and you want a database and monitoring on one annual fee, without the global platforms' breadth or price.

Who should look elsewhere

If you pitch across many international markets, Muck Rack or Meltwater cover more ground. If your budget sits well below a few thousand pounds a year, Prowly is the more accessible route into a media database. And if your real need is monitoring rather than pitching, Brand24 or Mention will cost far less.

Key features

  • • Journalist and outlet database searchable by topic, sector and keyword
  • • Media list building and press release distribution with open and click reporting
  • • Monitoring, sentiment and competitor share of voice
  • • Spokesperson monitoring and journalist move alerts
  • • Journalist Assistant for profile insight and pitching suggestions

Governance & data

Data inputs Media lists, press releases and monitoring keywords; journalist contact data held by the vendor
Model training & controls Not stated on the pages reviewed; confirm before uploading unpublished releases
Admin, SSO & permissions Not stated beyond support tiers varying by package
Audit trail & approvals Not stated
Risk notes Journalist contact data goes stale; check key contacts before a sensitive send. Contact handling carries UK GDPR obligations on your side as well as the vendor's.

Governance information is based on publicly available vendor documentation. Verify with your vendor before procurement decisions.

Integrations

APISlack

Available on

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