Brand24
Real-time social listening and media monitoring focused on digital-first strategies
Brand24 specialises in monitoring online discussions across social media, news sites, blogs, forums, and review platforms. The tool excels at real-time tracking with sentiment analysis and influencer identification, making it particularly effective for teams focused on digital-first communications strategies. Provides a clear snapshot of brand perception across online and social spaces without the complexity or cost of enterprise platforms.
For comms teams: small to mid-sized teams focused on digital communications.
Best for
- • Small to mid-sized teams focused on digital communications
- • Social media managers tracking brand mentions
- • Teams needing quick sentiment snapshots
Pricing
Individual $199/month billed annually ($249 monthly); Team $299 ($349); Pro $399 ($499); Business $599 ($699); Enterprise from $1,499/month billed annually. USD only: no GBP option. API add-on $99/month. The AI Visibility module is a paid add-on on every tier.
Verified September 2026 on brand24.com/prices. The figure previously held here (from £79/month) was out by roughly 2.5x and in the wrong currency. A stale $49 Personal Plus plan still appears on the Brand24 blog; it is not on the live pricing page.
Pricing last verified Sep 2026 – check vendor site for current rates.
What works well
- + Affordable pricing for small teams
- + Intuitive interface
- + Strong social media coverage
Watch out for
- - Less comprehensive for traditional broadcast and print media
- - Limited historical data on lower tiers
- - Entry pricing has risen sharply; the AI Visibility module costs extra on every tier
- - USD only, with no GBP option at checkout
When to choose this
Choose Brand24 when you need social and online monitoring quickly at an accessible price point. It's the fastest route from sign-up to first alerts for digital-focused teams.
Who should look elsewhere
Brand24's strength is digital coverage, news sites, social, and online forums. If you need broadcast monitoring (TV, radio) or print coverage, it won't serve you. Likewise, if you're running international monitoring across multiple languages with complex Boolean search logic, you'll hit its limitations quickly. Teams that need deep analytics and automated stakeholder reporting should look at Meltwater. And if journalist outreach and a media database are part of your remit, you'll need a separate tool, Brand24 doesn't cover that.
Key features
- • Real-time monitoring across social and web sources
- • Sentiment analysis and emotion detection
- • Influencer scoring and identification
- • Discussion volume charts and trending topics
- • Customisable email and Slack alerts
Governance & data
Governance information is based on publicly available vendor documentation. Verify with your vendor before procurement decisions.
Integrations
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