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Paid Research & Intelligence

Muck Rack

Combined journalist database and media monitoring for modern PR workflows

Visit Muck Rack Verified Sep 2026 · Next review scheduled Dec 2026

Muck Rack brings together a media database of journalists with news monitoring and PR reporting in a modern, social-media-integrated platform. The monitoring component checks millions of online sources continuously, surfacing coverage in real-time with alerts for brand, competitor, and industry mentions. Particularly strong for online news and blogs, with journalist Twitter tracking built in. The platform's unique value is combining media relations (finding journalists, sending pitches) with coverage tracking in one tool.

For comms teams: pR professionals managing media relations and monitoring.

Best for

  • • PR professionals managing media relations and monitoring
  • • Teams that pitch journalists regularly
  • • Agencies tracking client coverage

Pricing

Not published. Three plans each for brands and agencies (Starter, Standard, Premier), all quote-only on annual contracts, priced by seats and modules.

Verified September 2026: Muck Rack publishes no pricing and explains in its own FAQ why. Third-party aggregators report figures around $5,000/year entry and roughly $12,900 average for smaller organisations, but these are unverified estimates and should not be presented as vendor pricing.

Pricing last verified Sep 2026 – check vendor site for current rates.

What works well

  • + Modern interface
  • + Excellent journalist database
  • + Strong online news coverage

Watch out for

  • - Expensive
  • - Less comprehensive for broadcast/print
  • - Limited social listening

When to choose this

Choose Muck Rack when media relations and journalist research matter as much as monitoring. It's the only tool that combines both in one workflow.

Who should look elsewhere

Muck Rack's per-user pricing means costs scale significantly as teams grow. If you're a solo practitioner or a very small team, you may find the cost hard to justify when you could build a lean monitoring stack with Brand24 and a basic journalist database at lower cost. It's also not the right choice if your monitoring needs extend to broadcast or if you need deep social listening, Muck Rack is fundamentally PR and media relations-oriented. Teams that don't pitch media directly will get limited value from the journalist database at its core.

Key features

  • • Real-time news monitoring across millions of sources
  • • Up-to-date journalist database with contact details
  • • Coverage tracking with engagement metrics
  • • Media list building and pitch tracking
  • • Automated coverage reports and PR analytics

Governance & data

Data inputs Journalist search queries, pitch content, brand monitoring keywords
Model training & controls Check vendor documentation; unverified
Admin, SSO & permissions Team accounts with role management; SSO available on higher tiers
Audit trail & approvals Pitch tracking and open-rate data; CRM-style contact history
Risk notes Journalist contact data relies on self-reported profiles. Verify before outreach campaigns

Governance information is based on publicly available vendor documentation. Verify with your vendor before procurement decisions.

Integrations

Email platformsCRM systems

Available on

WebMobile responsive

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