Muck Rack
Combined journalist database and media monitoring for modern PR workflows
Featured in: Best AI tools for media relations and PR in 2026
Muck Rack brings together a media database of journalists with news monitoring and PR reporting in a modern, social-media-integrated platform. The monitoring component checks millions of online sources continuously, surfacing coverage in real-time with alerts for brand, competitor, and industry mentions. Particularly strong for online news and blogs, with journalist Twitter tracking built in. The platform's unique value is combining media relations (finding journalists, sending pitches) with coverage tracking in one tool.
For comms teams: pR professionals managing media relations and monitoring.
Best for
- • PR professionals managing media relations and monitoring
- • Teams that pitch journalists regularly
- • Agencies tracking client coverage
Pricing
Not published. Three plans each for brands and agencies (Starter, Standard, Premier), all quote-only, priced by number of users and modules. Generative Pulse (GEO monitoring), print and broadcast, social listening, distribution, API (Premier only) and Media Intelligence services are add-ons.
Verified October 2026 against Muck Rack's pricing page (muckrack.com/pricing): no figures, currency or billing term are shown; the FAQ says pricing depends on users and modules. Third-party aggregators report around $5,000/year entry and roughly $12,900 on average for smaller organisations; these are unverified third-party estimates, not vendor pricing.
Pricing last verified Oct 2026 – check vendor site for current rates.
What works well
- + Modern interface
- + Excellent journalist database
- + Strong online news coverage
Watch out for
- - Expensive
- - Less comprehensive for broadcast/print
- - Limited social listening
When to choose this
Choose Muck Rack when media relations and journalist research matter as much as monitoring. It combines both in one workflow, with AI monitoring, newsjacking alerts and GEO tracking on the Premier plan.
Who should look elsewhere
Muck Rack's per-user pricing means costs scale significantly as teams grow. If you're a solo practitioner or a very small team, you may find the cost hard to justify when you could build a lean monitoring stack with Brand24 and a basic journalist database at lower cost. It's also not the right choice if your monitoring needs extend to broadcast or if you need deep social listening, Muck Rack is fundamentally PR and media relations-oriented. Teams that don't pitch media directly will get limited value from the journalist database at its core.
Key features
- • Real-time news monitoring across millions of sources
- • Up-to-date journalist database with contact details
- • Coverage tracking with engagement metrics
- • Media list building and pitch tracking
- • Automated coverage reports and PR analytics
- • Curation Engine: plain-language AI monitoring that replaces Boolean search (Premier, April 2026)
- • Newsjacking Opportunities: AI-surfaced developing stories with suggested pitch angles (Premier, September 2026)
- • Generative Pulse add-on: GEO monitoring of brand visibility and cited journalists in ChatGPT, Gemini, Claude and Google AI
- • Media List Agent (beta): AI-recommended journalists and media lists from a pitch or audience description
- • Coverage Analyst agentic coverage analysis, also reachable through MCP
- • AI Visibility Badges showing the journalists and outlets most cited in AI answers (Standard and Premier)
Governance & data
Governance information is based on publicly available vendor documentation. Verify with your vendor before procurement decisions.
Integrations
Available on
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