Google Gemini
Google's general assistant, and the one most likely to be already paid for if you run Workspace
Gemini is Google's general-purpose assistant, sitting alongside Claude, ChatGPT and Microsoft Copilot as one of the four models a comms team is realistically choosing between. Its distinguishing feature for most organisations is not capability but placement: if you run Google Workspace, Gemini is already inside Gmail, Docs, Sheets, Slides and Meet, which removes the copy-and-paste tax that makes standalone assistants tiring to use. It is strong on long-context work, handles images, audio and video natively, and the same model family powers NotebookLM and Google's image tools. It is also one of the answer engines the GEO category tracks, so what it says about your organisation is a live reputational question and not only a productivity one.
For comms teams: teams already running Google Workspace.
Best for
- • Teams already running Google Workspace
- • Drafting and summarising inside documents rather than in a separate tab
- • Working across mixed media, including video and audio material
Pricing
Free tier in the Gemini app; consumer paid plans from around £19/month; included in Google Workspace Business Standard and above at no separate line item; API access charged on usage.
Google reorganises its AI plan names frequently. Confirm what your Workspace edition already includes before buying a consumer subscription, most business subscribers do not need one.
Pricing last verified Sep 2026 – check vendor site for current rates.
What works well
- + Already inside the tools a Workspace team uses all day
- + Handles long documents and mixed media without fuss
- + No extra procurement conversation for most Workspace customers
Watch out for
- - Consumer and Workspace tiers have materially different data terms
- - Plan naming changes often, which makes it hard to know what you actually have
- - Writing quality is a matter of taste; many comms teams prefer Claude for tone and nuance
When to choose this
Choose Gemini when your organisation runs Google Workspace and you want AI inside the documents and email you already work in, rather than in another tab.
Who should look elsewhere
If you are a Microsoft organisation, Copilot occupies the same position inside your stack and Gemini adds a second account for no gain. If tone, nuance and long-form drafting are the priority, many communicators prefer Claude. And if you want grounded answers from a defined set of documents rather than a general assistant, NotebookLM uses the same model family and is the better shape for that job.
Key features
- • Built into Gmail, Docs, Sheets, Slides and Meet for Workspace users
- • Long-context handling for large documents and transcripts
- • Native handling of images, audio and video
- • Deep research mode that compiles a sourced report
- • Enterprise data-handling commitments on Workspace tiers
Governance & data
Governance information is based on publicly available vendor documentation. Verify with your vendor before procurement decisions.
Integrations
Available on
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