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ChatGPT

Versatile AI assistant for content generation, analysis, and professional communication

Featured in: Best AI tools for internal communicators in 2026, Best AI tools for media relations and PR in 2026, Best AI tools for crisis communications in 2026, Best AI tools for public affairs in 2026, Best AI tools for social media in comms teams in 2026 and Best AI tools for executive and leadership communications in 2026

Visit ChatGPT Verified Oct 2026 · Next review scheduled Jan 2027

ChatGPT is the most widely recognised AI writing tool, used daily by professionals for everything from email drafting to data analysis. Its strength is versatility - you can upload files (PDFs, spreadsheets, images) for analysis, generate content across any format, and refine output through conversational iteration. The Plus tier provides access to OpenAI's current flagship models (see OpenAI's plan page for current model availability by tier) for more sophisticated output, faster responses, and web browsing capabilities. It is not purpose-built for business writing, though it now reaches into the places you write, with add-ins for Word, Excel and PowerPoint and email drafted and sent through connected Gmail or Outlook. Its flexibility and power make it valuable for strategic content work, research, and complex writing tasks. In 2026 ChatGPT's native image generation moved to GPT Image 2 (launched 21 April 2026), with stronger in-image text and editing; the DALL-E GPT was retired on 30 August 2026 and ChatGPT Images 2.5 followed on 8 September.

For comms teams: versatile content creation across formats.

Comms AI Pentathlon 2026

In a single blind run of eight AI assistants on five comms briefs (30 September 2026), ChatGPT placed 3rd of 8 on the AI judges’ medal table (39.4 of 50) and 7th of 8 in a human judge’s blind ranking. Tested as: ChatGPT Plus, Work tab, GPT-6 Sol High. See every entry and score

Best for

  • • Versatile content creation across formats
  • • Document analysis and data interpretation
  • • Strategic research and summarisation
  • • Teams needing one flexible tool

Pricing

Free; Go $8/month; Plus $20/month; Pro $100, $200 or $500/month (three tiers, billed monthly only); Business $20/user/month billed annually or $25/user/month billed monthly (2+ users); Enterprise and Edu on request. USD shown; UK GBP figures not captured.

Verified October 2026 against OpenAI's pricing pages (learn.chatgpt.com/docs/pricing, openai.com/business/pricing and the Pro tiers help article). Prices seen in USD only. OpenAI bills UK customers in GBP on standard paid plans, but the UK GBP figures could not be captured (the en-GB pricing page renders client-side). Business shown for both annual and monthly billing; Go, Plus and Pro shown as monthly. A Business Premium seat is also offered at $100/user/month billed annually or $125 billed monthly. Free tier can be slow during peak times.

Pricing last verified Oct 2026 – check vendor site for current rates.

What works well

  • + Highly versatile
  • + Strong analytical capabilities
  • + Good free tier
  • + Conversational refinement

Watch out for

  • - Outside Word, Excel, PowerPoint and connected email, still means copy-paste between tools
  • - Can be slow during peak times on free tier
  • - Prompting skills required

When to choose this

Choose ChatGPT when you need a versatile AI assistant with a broad plugin and integration ecosystem, or when your team is already familiar with the OpenAI platform.

Who should look elsewhere

ChatGPT is the most versatile option in the directory, but versatility can be a weakness. If your communications work is primarily strategic (complex stakeholder messaging, nuanced long-form documents, sensitive issues), Claude's reasoning and context handling will outperform it. ChatGPT also has a weaker record on data privacy for business use; teams handling confidential client information should review OpenAI's data retention policies carefully before using the default web product. Enterprise teams with strict data governance requirements may need the Enterprise tier or should consider Claude's stronger privacy defaults.

Key features

  • • File upload and analysis (PDFs, spreadsheets, images, audio on paid plans)
  • • Web browsing for current information
  • • Conversational refinement of outputs
  • • Custom instructions for consistent behaviour
  • • Multiple conversation threads
  • • Native image generation via ChatGPT Images (GPT Image 2, Images 2.5 update September 2026)
  • • Gmail and Outlook connections to draft and send email from chat
  • • ChatGPT add-ins for Word, Excel and PowerPoint
  • • ChatGPT Work agent for longer tasks producing documents, spreadsheets and presentations
  • • Plugin Directory for connected apps (replaced the App Directory in July 2026)

Governance & data

Data inputs Prompts and conversation history; uploaded files (documents, images, audio, depending on features enabled); and, if enabled, relevant data from connected services and apps.
Model training & controls Consumer accounts (Free/Plus/Pro personal workspace): content may be used to improve models by default, opt out via Data Controls ('Improve the model for everyone') in Settings. Business/Enterprise and API: not used for training by default unless your organisation explicitly opts in.
Admin, SSO & permissions ChatGPT Business provides workspace admin, SAML SSO, and MFA. Enterprise adds SCIM, RBAC, domain verification, analytics, and broader compliance controls.
Audit trail & approvals Enterprise customers can access audit logs and compliance artefacts via the Compliance Platform / Compliance API.
Risk notes Opt out of training data use in settings for Free/Plus accounts; do not input confidential client data on personal plans

Governance information is based on publicly available vendor documentation. Verify with your vendor before procurement decisions.

Integrations

API availableWord, Excel and PowerPoint add-insGmail, Outlook and Google Drive connectionsPlugin Directory (third-party apps)

Available on

WebiOSAndroid

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Deciding whether to adopt it?

Three free templates take you from a review to a decision you can defend, and a record of it.

Evaluation Framework Score it against the criteria that matter for comms work. Bench Test Run it against your own brief before you commit budget. AI Tool Register Record what you approved, what you declined, and why.

Making the call across a whole team or tool stack? Deploy Comms With AI builds the policy and the register with you.