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Paid GEO & AI Visibility Desk-reviewed

Semrush

SEO and search intelligence platform with AI crawler profiles for ChatGPT and AI agent discoverability

Visit Semrush Verified Oct 2026 · Next review scheduled Jan 2027

Semrush is a leading SEO and search intelligence platform, owned by Adobe since April 2026. The March 2026 update to its Enterprise Site Intelligence product added predefined Crawler Profiles including a ChatGPT crawler profile (naming ChatGPT-User, OAI-SearchBot, and GPTBot) alongside Googlebot, enabling communications and web teams to simulate exactly how AI bots access and interpret site content, identifying technical barriers to AI discoverability. This moves from asking 'are we appearing in AI results?' (an Otterly AI/Profound question) to 'can AI systems even access and parse our content correctly?', a technical readiness question. Scheduled crawls provide continuous monitoring for when technical changes break AI discoverability. Semrush One plans now bundle SEO with AI visibility tracking. Note: Semrush owns Prowly (also in this directory), making it a connected PR and SEO intelligence offering.

For comms teams: digital comms and owned-media leads working with web or SEO teams.

Best for

  • • Digital comms and owned-media leads working with web or SEO teams
  • • Organisations where comms is accountable for AI discoverability
  • • Teams diagnosing why they're not appearing in AI answers
  • • Combined PR/SEO workflows (Semrush + Prowly ecosystem)

Pricing

AI Visibility Toolkit $99/month per domain (standalone, billed monthly; each extra domain $99/month; each additional user needs their own licence). Semrush One SEO + AI Search: Starter $199/month or Pro+ $299/month billed monthly ($165.17 or $248.17 per month billed annually); Advanced custom. SEO-only plan $139/month billed monthly ($117.33 billed annually). Enterprise custom. USD.

Verified October 2026 against Semrush pricing page and AI Visibility Toolkit help article. USD only; a GBP currency parameter and an en-GB request returned the same USD page, so no GBP figure is quoted. Main plans: both monthly and annual toggle values captured. The AI Visibility tab defaults to annual and shows $99/month per domain billed annually; Semrush's help article states $99 per month billed monthly as a standalone. Enterprise Site Intelligence (includes Crawler Profiles) at enterprise tier. Adobe completed its acquisition of Semrush in April 2026, with no immediate pricing changes announced.

Pricing last verified Oct 2026 – check vendor site for current rates.

What works well

  • + Diagnoses technical AI discoverability barriers rather than just reporting outcomes
  • + Predefined AI crawler profiles remove setup complexity
  • + Established platform with strong methodology documentation

Watch out for

  • - Technical diagnostic tool, operationalising insights requires engineering bandwidth
  • - Not a brand mention or narrative monitoring tool
  • - AI Visibility Toolkit pricing adds to existing Semrush costs

When to choose this

Choose Semrush when technical AI readiness is a known gap. It diagnoses whether AI crawlers can access and parse your content correctly, not just whether your brand appears in AI answers.

Who should look elsewhere

If you need brand mention monitoring in AI engines rather than technical crawl readiness, Otterly AI or Profound are the right tools. If budget is limited, start with the free Bing Webmaster Tools AI Performance dashboard before adding Semrush. Semrush is most justified when technical AI readiness is a confirmed gap, not just a theoretical concern.

Key features

  • • Predefined Crawler Profiles for AI agents including ChatGPT-User, OAI-SearchBot, GPTBot (launched March 2026)
  • • Scheduled crawl simulations replicating AI bot access to site content
  • • Technical barrier identification for AI discoverability
  • • Full SEO and search intelligence platform capabilities
  • • Domain analytics, keyword research, and backlink analysis

Governance & data

Data inputs Site URLs and content submitted for crawl analysis; search query data for SEO intelligence
Model training & controls Not applicable for crawler profile analysis, technical simulation tool
Admin, SSO & permissions Semrush account management with team access controls; enterprise admin available
Audit trail & approvals Crawl history and site audit records
Risk notes Operationalising crawl findings (fixing technical barriers) requires web/engineering team coordination, identify the right internal stakeholders before starting analysis

Governance information is based on publicly available vendor documentation. Verify with your vendor before procurement decisions.

Integrations

Google AnalyticsGoogle Search ConsoleProwlyAPI availableSemrush MCP (connects Semrush data to ChatGPT, Claude and other AI assistants)

Available on

Web

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