Profound
Enterprise GEO and AI marketing platform tracking brand visibility across up to nine AI answer engines, with AI agents for content and reporting
Featured in: Best AI tools for media relations and PR in 2026, Best AI tools for crisis communications in 2026 and Best AI tools for executive and leadership communications in 2026
Profound is an enterprise AI visibility platform that tracks how brands appear across up to nine AI answer engines on its Enterprise plan: ChatGPT, Claude, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek and Exa Search. It runs structured prompts across these platforms and adds Prompt Volumes, a view of what users are asking AI engines. The platform has moved beyond monitoring into an 'AI Marketer' with credit-based Agents that research, write and report, plus FactCheck for measuring how accurate AI answers about a brand are. Profound raised a $180 million Series D at a $1.8 billion valuation in September 2026 and names Target, Walmart, Ramp and U.S. Bank among its customers. It is the enterprise-grade option in this category, the Meltwater of AI visibility tracking.
For comms teams: enterprise organisations and large PR agencies managing brands with significant AI search exposure.
Best for
- • Enterprise organisations and large PR agencies managing brands with significant AI search exposure
- • Communications teams where misrepresentation in AI responses carries reputational or commercial risk
- • Financial services, healthcare, consumer brands, and public figures with high AI visibility stakes
- • Agencies wanting to offer AI visibility as a measurable, reportable service to clients
Pricing
Free trial (7 days, 50 prompts, ChatGPT, Gemini and Google AI Overviews only); Enterprise custom pricing. Self-serve Starter and Growth plans withdrawn in September 2026. A self-serve Agency Growth plan exists but its price is not shown on the pricing page.
Verified October 2026 against Profound pricing page. Brands see only a free 7-day Trial and Enterprise (custom, contact sales); the former Starter ($99) and Growth ($399) plans no longer appear. Enterprise tracks up to 9 engines including Claude; Grok and Meta AI are no longer listed. The 'For agencies' tab mentions Agency Growth with 400 agent credits per client workspace per month, but its price loads in the browser and could not be captured; Profound's own November 2025 blog quoted $399/month per client workspace billed monthly, which may be out of date. Unlimited seats on both plans.
Pricing last verified Oct 2026 – check vendor site for current rates.
What works well
- + Broad AI engine coverage on Enterprise (up to nine, including Claude)
- + Prompt Volumes data on what users actually ask AI engines
- + Agents close the loop between monitoring and editorial action
- + Credible enterprise-grade platform for presenting data to senior stakeholders
Watch out for
- - No self-serve brand plan since September 2026; ongoing tracking requires an Enterprise contract
- - Free trial covers only ChatGPT, Gemini and Google AI Overviews for 7 days
- - Grok and Meta AI are no longer listed as tracked engines
- - Category is still being established, harder client sell than traditional media monitoring
When to choose this
Choose Profound when your organisation or clients have significant, measurable brand exposure in AI search results and when mischaracterisation in those responses carries real reputational or commercial risk, and when you need the credibility of an enterprise-grade platform behind the numbers.
Who should look elsewhere
Profound now sells ongoing tracking to brands only through custom Enterprise contracts, which puts it out of reach for most individual practitioners and small teams. If you're just starting to explore AI visibility monitoring, Otterly AI's $29/month Lite plan is a far more appropriate entry point. Even with an Enterprise budget you will need a clear business case. It's a harder sell than traditional media monitoring because the measurement category is still being established and clients may not yet understand what they're buying. If you need Grok coverage, Profound no longer lists it.
Key features
- • Coverage across up to 9 AI engines on Enterprise, including ChatGPT, Claude, Perplexity, Gemini, Copilot, DeepSeek and Google AI Mode
- • Prompt Volumes showing what users ask AI engines
- • Competitive benchmarking. Track competitor visibility alongside your brand
- • AI Marketer and credit-based Agents for research, content and reporting
- • FactCheck (July 2026): measures how accurate AI answers about your brand are
- • Citation analysis identifying sources cited in AI responses about your brand
- • Agent Analytics for AI-sourced traffic and bot visits
Governance & data
Governance information is based on publicly available vendor documentation. Verify with your vendor before procurement decisions.
Integrations
Available on
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