Otterly AI
The accessible entry point into GEO monitoring. Track your brand across ChatGPT, Google AI Overviews, Perplexity and Copilot, with Claude, Gemini and Google AI Mode as add-ons
Featured in: Best AI tools for media relations and PR in 2026, Best AI tools for crisis communications in 2026 and Best AI tools for executive and leadership communications in 2026
Otterly AI is a brand monitoring tool built specifically for AI-generated search results. Where traditional media monitoring tracks what journalists and websites say about you, Otterly tracks what AI engines say. Every plan monitors ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, and Google AI Mode, Gemini and Claude can be added as paid engine add-ons. The core metric is Share of Model (SoM): how often your brand is mentioned relative to competitors when relevant queries are run across AI engines. Named a Cool Vendor in the 2025 Gartner Cool Vendors for AI in Marketing report and used by 20,000+ marketing professionals, it is the most accessible entry point into GEO monitoring with transparent pricing, no sales conversation required, and quick setup.
For comms teams: communications professionals and PR teams beginning to monitor brand AI search visibility.
Best for
- • Communications professionals and PR teams beginning to monitor brand AI search visibility
- • Practitioners who already manage share of voice in traditional media and want an equivalent metric for AI results
- • Agencies wanting to offer AI visibility reporting as part of a comms measurement service
- • Teams starting GEO monitoring before committing to an enterprise platform
Pricing
Lite $29/month (15 prompts); Standard $189/month (100 prompts); Premium $489/month (400 prompts); all billed monthly. Billed annually: Lite $25, Standard $160, Premium $422 per month. Enterprise custom (from 1,000 prompts). Engine add-ons per month, billed monthly: Google AI Mode or Gemini $9 / $59 / $149, Claude $29 / $109 / $439 (Lite / Standard / Premium).
Verified October 2026 against Otterly AI pricing page. USD only; the page states add-on prices in US dollars excluding tax and offers no GBP. Monthly and annual toggle both captured from page source (annual saves about 15%). Flat rate per plan with unlimited team members. Base plans track 4 engines (ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot); Google AI Mode, Gemini and Claude are paid add-ons on every tier (Claude since June 2026). Grok is not offered. Extra prompts $99 per 100 a month on Standard and Premium. Free trial available.
Pricing last verified Oct 2026 – check vendor site for current rates.
What works well
- + Most accessible entry point in the GEO monitoring category
- + Transparent pricing, no sales conversation required
- + Share of Model metric is immediately intuitive for comms professionals
- + Citation analysis reveals which sources AI engines cite for your brand
Watch out for
- - Lite tier at 15 prompts is very constrained for ongoing monitoring
- - Monitoring tool only, does not generate optimised content to improve position
- - Claude, Gemini and Google AI Mode cost extra on every plan, and Grok is not tracked
- - Cost climbs quickly as prompt volume requirements grow
When to choose this
Choose Otterly AI when you're getting started with GEO monitoring, need transparent pricing with no sales conversation, and want to start with ChatGPT, Google AI Overviews, Perplexity and Copilot, adding Claude, Gemini or Google AI Mode only if you need them.
Who should look elsewhere
If you need to monitor more than 100 prompts regularly, the Standard tier ($189/month billed monthly) becomes the minimum viable plan and the cost climbs quickly from there, especially once Claude ($109/month on Standard) or other engine add-ons are included. Teams with enterprise-scale monitoring needs should evaluate Profound, which offers deeper engine coverage and an agent layer for content at an enterprise price point. Grok is not tracked at all. Also note: Otterly is a monitoring tool. It tells you what's happening but does not generate optimised content to improve your position. If content creation alongside monitoring is the priority, look at Profound's agent and content features.
Key features
- • Brand mention tracking across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot on every plan, with Google AI Mode, Gemini and Claude as paid add-ons
- • Share of Model (SoM) dashboard, the GEO equivalent of share of voice
- • Citation and sentiment analysis identifying which sources AI engines cite
- • GEO Audit with model-by-model visibility breakdown
- • Brand Profiling (October 2026): how each AI engine describes your brand against competitors
- • Multi-language and multi-market prompt support
Governance & data
Governance information is based on publicly available vendor documentation. Verify with your vendor before procurement decisions.
Integrations
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