Otterly AI
The accessible entry point into GEO monitoring — track your brand across six AI search engines with clear pricing and quick setup
Otterly AI is a brand monitoring tool built specifically for AI-generated search results. Where traditional media monitoring tracks what journalists and websites say about you, Otterly tracks what AI engines say — monitoring how your brand appears in responses generated by ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, and Microsoft Copilot. The core metric is Share of Model (SoM): how often your brand is mentioned relative to competitors when relevant queries are run across AI engines. Named a Cool Vendor in the 2025 Gartner Cool Vendors for AI in Marketing report and used by 20,000+ marketing professionals, it is the most accessible entry point into GEO monitoring with transparent pricing, no sales conversation required, and quick setup.
For comms teams: communications professionals and PR teams beginning to monitor brand AI search visibility.
Best for
- • Communications professionals and PR teams beginning to monitor brand AI search visibility
- • Practitioners who already manage share of voice in traditional media and want an equivalent metric for AI results
- • Agencies wanting to offer AI visibility reporting as part of a comms measurement service
- • Teams starting GEO monitoring before committing to an enterprise platform
Pricing
Lite $29/month (15 prompts); Standard $189/month (100 prompts); Premium $489/month (400 prompts); Cloud Pro $989/month
Free trial available. Pricing in USD, verified April 2026 — check otterly.ai/pricing for current rates. Note on prompts: a brand monitoring setup may require 5–20 prompts run daily; the Lite tier at 15 prompts is constrained for ongoing monitoring.
Pricing last verified Apr 2026 – check vendor site for current rates.
What works well
- + Most accessible entry point in the GEO monitoring category
- + Transparent pricing — no sales conversation required
- + Share of Model metric is immediately intuitive for comms professionals
- + Citation analysis reveals which sources AI engines cite for your brand
Watch out for
- - Lite tier at 15 prompts is very constrained for ongoing monitoring
- - Monitoring tool only — does not generate optimised content to improve position
- - Does not cover Claude or Grok (for those, evaluate Profound)
- - Cost climbs quickly as prompt volume requirements grow
When to choose this
Choose Otterly AI when you're getting started with GEO monitoring, need transparent pricing with no sales conversation, and want coverage of the six most important AI search engines in a clean, fast setup.
Who should look elsewhere
If you need to monitor more than 100 prompts regularly, the Standard tier ($189/month) becomes the minimum viable plan and the cost climbs quickly from there. Teams with enterprise-scale monitoring needs, or those who need the full range of AI engines including Claude and Grok, should evaluate Profound, which offers deeper coverage and an integrated content optimisation layer at a higher price point. Also note: Otterly is a monitoring tool — it tells you what's happening but does not generate optimised content to improve your position. If content creation alongside monitoring is the priority, look at Profound's write-side features.
Key features
- • Brand mention tracking across 6 AI engines (ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot)
- • Share of Model (SoM) dashboard — the GEO equivalent of share of voice
- • Citation and sentiment analysis identifying which sources AI engines cite
- • GEO Audit with model-by-model visibility breakdown
- • Multi-language and multi-market prompt support
Governance & data
Governance information is based on publicly available vendor documentation. Verify with your vendor before procurement decisions.
Integrations
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