Bing Webmaster Tools
Free Microsoft tool for AI search performance reporting including Bing/Copilot AI visibility
Bing Webmaster Tools is Microsoft's free suite for website owners to monitor search performance. The AI Performance report, in public preview since February 2026, shows how often your site is cited as a source in Microsoft Copilot, AI-generated summaries in Bing and select partner AI experiences, with the grounding queries that led to those citations. Updates in June and October 2026 added intent and topic groupings, Citation Share and a Topics Portfolio that flags queries where other sites are cited and yours is not. For communications and owned-media teams, this provides a free baseline for AI visibility reporting at a major platform level. The first-party, platform-native data directly reflects actual Bing/Copilot citations rather than simulated queries. An accessible entry point for teams that need to begin reporting on AI search performance before committing to enterprise GEO tooling, or a free complement to paid monitoring tools.
For comms teams: owned-media and digital comms teams needing a free AI visibility baseline.
Best for
- • Owned-media and digital comms teams needing a free AI visibility baseline
- • Smaller organisations where budget doesn't yet justify paid GEO tools
- • Teams using paid GEO tools who want a free first-party signal alongside them
- • Organisations with significant Microsoft Copilot audience reach
Pricing
Free
Verified October 2026 against Microsoft's Bing Webmaster Tools site and Bing Webmaster blog (no pricing page; the service is free). Requires verifying site ownership. Microsoft still describes the AI Performance report as a preview.
Pricing last verified Oct 2026 – check vendor site for current rates.
What works well
- + Free, no subscription required
- + First-party data from Microsoft's AI search infrastructure
- + Higher durability than early-stage GEO startups
- + Covers a significant B2B audience via Microsoft Copilot
Watch out for
- - Platform-specific, only covers Bing/Copilot and select partner AI surfaces
- - Does not cover ChatGPT, Perplexity, Google AI Overviews, or Gemini
- - AI Performance is still a preview; Citation Share does not name competitor domains
- - Should be treated as one instrument alongside other monitoring
When to choose this
Choose Bing Webmaster Tools when you need a free baseline for AI search performance reporting, particularly if your audience includes significant Microsoft Copilot users. It's the right starting point before committing to paid GEO monitoring.
Who should look elsewhere
If complete AI search visibility across multiple engines (ChatGPT, Perplexity, Google AI Overviews, Gemini) is required, Otterly AI (from $29/month) or Profound are the right tools. Bing Webmaster Tools is the right starting point for teams with no GEO monitoring budget. Teams needing actionable content recommendations alongside visibility data should look at Profound.
Key features
- • AI Performance report (public preview since February 2026): total citations, average cited pages and page-level citation counts
- • Grounding queries showing the phrases AI used when retrieving your content
- • Intents, Topics, Citation Share and period Compare (added June 2026)
- • Topics Portfolio (beta, October 2026) with Opportunity Queries where other sites are cited and yours is not
- • Covers Microsoft Copilot, Bing AI summaries and select partner AI experiences
- • Standard Bing Webmaster Tools crawl and indexing diagnostics
- • Site ownership verification and sitemap submission
Governance & data
Governance information is based on publicly available vendor documentation. Verify with your vendor before procurement decisions.
Integrations
Available on
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