Prowly
Full PR workflow in one platform — journalist database, pitching, distribution, and monitoring for small-to-mid teams
Prowly is a PR software platform covering the core media relations workflow: building media lists from a 1M+ contact database, writing and distributing press releases, monitoring coverage, and reporting results. Aimed primarily at individual PR professionals, small-to-mid agencies, and in-house teams at growing companies who need more structure than a spreadsheet but can't justify enterprise pricing. Acquired by Semrush in 2020, Prowly benefits from integrated SEO data in its journalist matching — surfacing contacts whose coverage ranks well in search, a capability competitors don't replicate. It sits in the practical middle ground between the expense of Cision and the monitoring-only focus of Brand24 or Mention.
For comms teams: individual PR professionals and small agencies that need structured media relations without enterprise pricing.
Best for
- • Individual PR professionals and small agencies that need structured media relations without enterprise pricing
- • In-house teams at growing companies building a PR function from scratch
- • Practitioners managing high volumes of media pitching who need tracking and automation
- • Teams that want integrated press release hosting alongside outreach
Pricing
From $269/month (Basic plan)
7-day free trial available — no credit card required. Annual billing reduces costs.
Pricing last verified Apr 2026 – check vendor site for current rates.
What works well
- + Transparent pricing — a significant advantage over Cision
- + Semrush SEO integration is a differentiated capability
- + Full PR workflow in one affordable platform
- + 7-day free trial with no credit card required
Watch out for
- - Monitoring is adequate but not comprehensive — less coverage than Meltwater or Cision
- - Limited broadcast monitoring; primarily digital and online news
- - Journalist database at 1M+ contacts is large but less curated than Cision's 500K verified contacts
- - Larger organisations with complex multi-market needs will outgrow it
When to choose this
Choose Prowly when you need a structured PR workflow in a single tool and can't justify enterprise pricing — particularly when media pitching, press release distribution, and transparent pricing for budget planning are priorities.
Who should look elsewhere
Prowly's monitoring is adequate but not comprehensive — for teams where media monitoring is the primary need rather than outreach, Meltwater or Brand24 offer better monitoring at comparable cost. If broadcast monitoring is essential, look elsewhere — Prowly's coverage is primarily digital and online news. Larger organisations with complex multi-market monitoring requirements will find the enterprise tools (Cision, Meltwater) offer better scale. And while Prowly's journalist database at 1M+ is large, Cision's 500K verified contacts maintained by an in-house research team may be more reliable for high-priority outreach where contact accuracy is critical.
Key features
- • Media database with 1M+ journalist and blogger contacts
- • Personalised outreach with open/click tracking and follow-up automation
- • Press release builder and hosted online newsroom
- • Media monitoring across online news, social, and some broadcast
- • Campaign analytics and client-presentable reporting
- • AI-assisted pitch writing and journalist targeting recommendations
- • Semrush SEO data integration for journalist matching
Governance & data
Governance information is based on publicly available vendor documentation. Verify with your vendor before procurement decisions.
Integrations
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