Prowly
Full PR workflow in one platform, journalist database, pitching, distribution, and monitoring for small-to-mid teams
Prowly is a PR software platform covering the core media relations workflow: building media lists from a 1M+ contact database, writing and distributing press releases, monitoring coverage, and reporting results. Aimed primarily at individual PR professionals, small-to-mid agencies, and in-house teams at growing companies who need more structure than a spreadsheet but can't justify enterprise pricing. Acquired by Semrush in 2020, Prowly benefits from integrated SEO data in its journalist matching, surfacing contacts whose coverage ranks well in search, a capability competitors don't replicate. It sits in the practical middle ground between the expense of Cision and the monitoring-only focus of Brand24 or Mention.
For comms teams: individual PR professionals and small agencies that need structured media relations without enterprise pricing.
Best for
- • Individual PR professionals and small agencies that need structured media relations without enterprise pricing
- • In-house teams at growing companies building a PR function from scratch
- • Practitioners managing high volumes of media pitching who need tracking and automation
- • Teams that want integrated press release hosting alongside outreach
Pricing
From $269/month (Basic plan)
7-day free trial available, no credit card required. Annual billing reduces costs.
Pricing last verified Jul 2026 – check vendor site for current rates.
What works well
- + Transparent pricing, a significant advantage over Cision
- + Semrush SEO integration is a differentiated capability
- + Full PR workflow in one affordable platform
- + 7-day free trial with no credit card required
Watch out for
- - Monitoring is adequate but not comprehensive, less coverage than Meltwater or Cision
- - Limited broadcast monitoring; primarily digital and online news
- - Journalist database at 1M+ contacts is large but less curated than Cision's 500K verified contacts
- - Larger organisations with complex multi-market needs will outgrow it
When to choose this
Choose Prowly when you need a structured PR workflow in a single tool and can't justify enterprise pricing, particularly when media pitching, press release distribution, and transparent pricing for budget planning are priorities.
Who should look elsewhere
Prowly's monitoring is adequate but not comprehensive, for teams where media monitoring is the primary need rather than outreach, Meltwater or Brand24 offer better monitoring at comparable cost. If broadcast monitoring is essential, look elsewhere, Prowly's coverage is primarily digital and online news. Larger organisations with complex multi-market monitoring requirements will find the enterprise tools (Cision, Meltwater) offer better scale. And while Prowly's journalist database at 1M+ is large, Cision's 500K verified contacts maintained by an in-house research team may be more reliable for high-priority outreach where contact accuracy is critical.
Key features
- • Media database with 1M+ journalist and blogger contacts
- • Personalised outreach with open/click tracking and follow-up automation
- • Press release builder and hosted online newsroom
- • Media monitoring across online news, social, and some broadcast
- • Campaign analytics and client-presentable reporting
- • AI-assisted pitch writing and journalist targeting recommendations
- • Semrush SEO data integration for journalist matching
Governance & data
Governance information is based on publicly available vendor documentation. Verify with your vendor before procurement decisions.
Integrations
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