Mention
Real-time brand and competitor monitoring across web and social
Mention provides accessible real-time monitoring across social media, news sites, blogs, and forums. The platform sends instant alerts when your brand, competitors, or keywords are mentioned, making it ideal for quick response and social engagement. Built-in collaboration features streamline team communication. While not as analytically deep as enterprise platforms, Mention's simplicity and real-time capabilities make it valuable for smaller teams who want to stay informed without complexity.
For comms teams: small teams needing affordable real-time monitoring.
Best for
- • Small teams needing affordable real-time monitoring
- • Social media managers tracking conversations
- • Startups building brand awareness
Pricing
From £41/month
Free plan available with limitations
Pricing last verified Feb 2026 – check vendor site for current rates.
What works well
- + Affordable pricing
- + User-friendly interface
- + Real-time alerts
- + Good social coverage
Watch out for
- - Limited analytical depth
- - Can pull irrelevant mentions
- - Short data retention
When to choose this
Choose Mention when you need real-time online monitoring at an accessible price point with straightforward setup for digital and social channels.
Who should look elsewhere
Mention is an entry-level tool and is priced accordingly. If you need broadcast or print monitoring, historical data beyond 24 months, or the analytical depth required for enterprise reporting, you'll outgrow it quickly. It's also not the right fit if you need a journalist database or media outreach tools alongside monitoring. Teams at mid-to-large organisations who need to demonstrate comms ROI to senior stakeholders will find Mention's reporting insufficient and should look at Meltwater or Muck Rack.
Key features
- • Real-time alerts across social and web sources
- • Boolean search with custom queries
- • Sentiment tracking and trend identification
- • Team collaboration and task assignment
- • Competitive monitoring
Governance & data
Governance information is based on publicly available vendor documentation. Verify with your vendor before procurement decisions.
Integrations
Available on
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