Synthesia
Create professional AI avatar videos from a text script – no camera required
Synthesia is the leading AI video creation platform for business, enabling teams to produce professional-quality videos using AI avatars and text-to-speech in over 160 languages. Simply type your script, choose an avatar, and generate a studio-quality video in minutes. Used by over 50,000 companies for internal communications, training, onboarding, and marketing content. SOC 2 Type II certified and GDPR compliant, making it suitable for enterprise use. Custom AI avatars can be created from video footage of real individuals.
For comms teams: internal communications and company updates.
Best for
- • Internal communications and company updates
- • Training and onboarding video production
- • Multilingual content without reshooting
- • Marketing explainer and product videos
- • Teams without video production resources
Pricing
Basic free: 1,200 credits/month, up to 10 minutes of video. Starter $29/month billed monthly or $18/month billed annually. Creator $89/month billed monthly or $64/month annually. Enterprise on application.
Verified September 2026. The figures previously held here ($18 and $64) were the annual-billed rates presented as monthly, true monthly is $29 and $89. The free tier is now credit-based rather than three videos a month. Synthesia raised a $200m Series E at a $4bn valuation in January 2026.
Pricing last verified Sep 2026 – check vendor site for current rates.
What works well
- + Industry-leading avatar quality and variety
- + Multilingual support unmatched in the category
- + SOC 2 certified – safe for enterprise
- + Fast turnaround from script to finished video
Watch out for
- - Avatar videos can feel less personal than live footage
- - Custom avatar creation requires video footage submission
- - Advanced features locked behind higher tiers
When to choose this
Choose Synthesia when you need to produce professional-quality talking-head video content at scale without a production crew. It's the leading tool for AI avatar video.
Who should look elsewhere
Synthesia is the wrong tool for emotionally significant communications, the AI avatar format, however realistic, creates distance that undermines empathy in sensitive contexts like redundancy announcements, mental health messaging, or crisis communications. For those scenarios, real human video is non-negotiable. It's also not suited to content that requires high production value or cinematic quality, Synthesia's output is professional and functional, but it has a distinctive look that experienced audiences will identify. If video repurposing from existing written content is the primary need, Fliz or Visla may be a better starting point.
Key features
- • 230+ built-in AI avatars across genders, ethnicities, and styles
- • 160+ languages with natural-sounding AI voiceovers
- • Custom avatar creation from real video footage
- • Pre-built video templates for common business use cases
- • Real-time collaboration and review workflows
- • Closed caption and subtitle generation
- • Integrations with PowerPoint and popular LMS platforms
Governance & data
Governance information is based on publicly available vendor documentation. Verify with your vendor before procurement decisions.
Integrations
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