Canva
User-friendly design platform with 250,000+ templates for non-designers
Canva has democratised graphic design with its intuitive drag-and-drop interface and massive template library. With 250,000+ free templates (400,000+ on paid plans), the platform makes professional design accessible to anyone with basic computer skills. Features include Magic Studio (AI design tools), brand kits for consistency, real-time collaboration, and large stock photo/video libraries. Canva excels at quick social media graphics, presentations, marketing materials, and simple videos. While not suited for pixel-perfect professional work (use Adobe for that), Canva's strength is speed, simplicity, and team collaboration - perfect for small businesses and communicators who need good-looking content quickly.
For comms teams: non-designers creating social media graphics.
Best for
- • Non-designers creating social media graphics
- • Small businesses needing quick marketing materials
- • Teams wanting easy collaboration
- • Content creators producing varied visual formats
Pricing
Free; Pro £13/month or £100/year for one person; Business £18/month or £180/year per person; Enterprise on application. An AI Pass add-on is available on Pro and Business.
Verified on Canva's UK pricing page, September 2026. Canva Teams has been replaced by Canva Business, priced per person with no five-seat bundle, so the old Teams plan no longer exists.
Pricing last verified Sep 2026 – check vendor site for current rates.
What works well
- + Extremely user-friendly
- + Massive template library
- + Strong collaboration features
- + Affordable
- + Generous free plan
Watch out for
- - Not for pixel-perfect professional work
- - Popular templates can look similar
- - Some advanced features only in Pro
- - Can feel cluttered with so many options
When to choose this
Choose Canva when you need a design platform that non-designers can use independently. Its template library and brand kit features make it the default for communications teams.
Who should look elsewhere
Canva's templates are excellent but visually recognisable, experienced audiences will spot Canva designs, which can undermine premium or enterprise brand positioning. If brand distinction and original design are critical, you need a designer or the Adobe suite. Canva also isn't the right tool for complex infographics or data visualisations, for that, look at Napkin AI or a dedicated data viz tool. Teams already paying for Adobe Creative Cloud should seriously evaluate Adobe Express before adding a Canva subscription.
Key features
- • 250,000+ free templates (400,000+ with Pro)
- • Magic Studio (AI design, resize, background removal, writing assist)
- • Brand kit with colours, fonts, logos
- • Real-time collaboration and commenting
- • Extensive stock photo and video library
- • Video editing and animation tools
- • Social media scheduler
- • Print ordering service
Governance & data
Governance information is based on publicly available vendor documentation. Verify with your vendor before procurement decisions.
Integrations
Available on
More in Visual & Creative
Deciding whether to adopt it?
Three free templates take you from a review to a decision you can defend, and a record of it.
Making the call across a whole team or tool stack? Deploy Comms With AI builds the policy and the register with you.