Loomly
Collaborative social calendar with built-in post ideas and approval workflows
Loomly positions itself as a "brand success platform" that makes social media planning collaborative and inspired. The platform provides daily post inspiration (including awareness days), royalty-free media library access, and approval workflows that need no hand-offs. Teams appreciate the clean calendar view, easy client/teammate collaboration, and the platform's focus on making content planning less overwhelming. While not the cheapest or most feature-rich, Loomly's sweet spot is agencies and in-house teams who value organised workflows and client approvals over advanced analytics.
For comms teams: agencies managing client approvals.
Best for
- • Agencies managing client approvals
- • In-house teams seeking organised workflows
- • Teams that value content inspiration features
Pricing
No free plan, trial only. Starter $65/month monthly or $49/month billed yearly (12 social accounts, 3 users); Beyond $332/month monthly or $249/month yearly (60 accounts, unlimited users); Enterprise on application above 61 accounts.
Verified September 2026. Pricing is publicly listed, contrary to what this entry previously said, and the real entry point sits at or above the top of the old estimate. Loomly is owned by Bending Spoons, which collapsed four tiers into two and removed the mid-market rung, a steep cliff between $49 and $249 for growing teams.
Pricing last verified Sep 2026 – check vendor site for current rates.
What works well
- + Clean interface
- + Excellent collaboration features
- + Daily inspiration
- + Affordable vs Sprout/Hootsuite
Watch out for
- - Steep gap between the two self-serve tiers, with no mid-market option
- - Limited advanced analytics
- - Fewer integrations than competitors
- - No free plan, trial only
When to choose this
Choose Loomly when you need a visual content calendar with built-in approval workflows. It's well suited to agencies managing multiple client accounts.
Who should look elsewhere
Loomly's approval workflow is its differentiator. Without a client sign-off process you are paying for the headline feature and not using it, and Buffer or Agorapulse will give you better analytics for the money. The bigger issue is the pricing cliff: if you outgrow Starter's 12 accounts and 3 users, the next rung is five times the price, so check where you will sit in a year before committing.
Key features
- • Calendar-based content planning with drag-and-drop
- • Daily post inspiration and awareness day suggestions
- • Built-in royalty-free photo and video library
- • Approval workflows with comments and feedback
- • Preview how posts appear on each platform
- • Basic analytics and performance tracking
Governance & data
Governance information is based on publicly available vendor documentation. Verify with your vendor before procurement decisions.
Integrations
Available on
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