Loomly
Collaborative social calendar with built-in post ideas and approval workflows
Loomly positions itself as a "brand success platform" that makes social media planning collaborative and inspired. The platform provides daily post inspiration (including awareness days), royalty-free media library access, and seamless approval workflows. Teams appreciate the clean calendar view, easy client/teammate collaboration, and the platform's focus on making content planning less overwhelming. While not the cheapest or most feature-rich, Loomly's sweet spot is agencies and in-house teams who value organised workflows and client approvals over advanced analytics.
For comms teams: agencies managing client approvals.
Best for
- • Agencies managing client approvals
- • In-house teams seeking organised workflows
- • Teams that value content inspiration features
Pricing
Pricing not publicly listed, typically £30-80/month range
Contact sales for quote
Pricing last verified Feb 2026 – check vendor site for current rates.
What works well
- + Clean interface
- + Excellent collaboration features
- + Daily inspiration
- + Affordable vs Sprout/Hootsuite
Watch out for
- - Limited advanced analytics
- - Fewer integrations than competitors
- - No free plan
When to choose this
Choose Loomly when you need a visual content calendar with built-in approval workflows — it's well suited to agencies managing multiple client accounts.
Who should look elsewhere
Loomly's approval workflow is its differentiator. If you don't have a client approval process — because you're in-house with internal sign-off, or because you work solo — you're paying for Loomly's headline feature without using it. For straightforward scheduling without approval workflows, Buffer or Hootsuite at comparable price points offer better analytics and reporting. Loomly's pricing opacity (no public pricing page) is also a legitimate concern when comparing it against competitors with transparent plans.
Key features
- • Calendar-based content planning with drag-and-drop
- • Daily post inspiration and awareness day suggestions
- • Built-in royalty-free photo and video library
- • Approval workflows with comments and feedback
- • Preview how posts appear on each platform
- • Basic analytics and performance tracking
Governance & data
Governance information is based on publicly available vendor documentation. Verify with your vendor before procurement decisions.
Integrations
Available on
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