Hootsuite
Comprehensive social media management for enterprise teams managing multiple brands
Hootsuite is one of the most established social media management platforms, offering a complete suite for scheduling, inbox monitoring, analytics, and even paid campaign management. The platform integrates 150+ third-party apps and crucially maintains full support for X (formerly Twitter) when many competitors don't. Hootsuite's strength is consolidating everything - publishing, monitoring, boosted posts, team collaboration - into one comprehensive dashboard. Best suited for larger teams and agencies managing multiple accounts across clients or brands who need robust workflow approvals and detailed reporting.
For comms teams: medium to large PR and marketing teams.
Best for
- • Medium to large PR and marketing teams
- • Agencies managing multiple client accounts
- • Organisations needing formal approval processes
Pricing
From £99/month for Professional plan
Team plans from £249/month for 3 users
Pricing last verified Feb 2026 – check vendor site for current rates.
What works well
- + Comprehensive features
- + Extensive integrations
- + Strong X support
- + Robust approval workflows
Watch out for
- - Expensive, especially for teams
- - Steep learning curve
- - Interface feels dated
When to choose this
Choose Hootsuite when you need an enterprise-grade social management platform that handles scheduling, monitoring, and team collaboration at scale.
Who should look elsewhere
Hootsuite's pricing has increased substantially in recent years, and the Professional plan at £99/month is hard to justify unless you're managing multiple brands or need the analytics and reporting features to demonstrate value to clients or senior stakeholders. Solo practitioners and small teams should look at Buffer or Agorapulse first. If community management and inbox management are your primary needs, Agorapulse's social inbox is more suited and usually more cost-effective. Also note that Hootsuite's AI features are improving but still lag behind its core scheduling functionality.
Key features
- • Comprehensive dashboard integrating publishing, monitoring, analytics
- • Full X (Twitter) support with advanced features
- • Approval workflows for team collaboration
- • Paid campaign management
- • 150+ third-party app integrations
- • Customisable streams and advanced scheduling
Governance & data
Governance information is based on publicly available vendor documentation. Verify with your vendor before procurement decisions.
Integrations
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