Hootsuite
Comprehensive social media management for enterprise teams managing multiple brands
Hootsuite is one of the most established social media management platforms, offering a complete suite for scheduling, inbox monitoring, analytics, and even paid campaign management. The platform integrates 150+ third-party apps and crucially maintains full support for X (formerly Twitter) when many competitors don't. Hootsuite's strength is consolidating everything - publishing, monitoring, boosted posts, team collaboration - into one comprehensive dashboard. Best suited for larger teams and agencies managing multiple accounts across clients or brands who need multi-step workflow approvals and detailed reporting.
For comms teams: medium to large PR and marketing teams.
Best for
- • Medium to large PR and marketing teams
- • Agencies managing multiple client accounts
- • Organisations needing formal approval processes
Pricing
Standard £89/user/month (up to 10 social accounts); Professional £169/user/month (unlimited accounts); Advanced £349/user/month; Enterprise custom. 14-day free trial, no card required.
Verified on Hootsuite's UK pricing page, September 2026. Hootsuite localises, so these are the sterling figures a UK buyer sees. The ladder was rebuilt in June 2026: £89 is now the entry Standard tier, not Professional. The rates carry an asterisk on the vendor page, so confirm the billing basis at checkout.
Pricing last verified Sep 2026 – check vendor site for current rates.
What works well
- + Comprehensive features
- + Extensive integrations
- + Strong X support
- + Multi-step approval workflows
Watch out for
- - Expensive, especially for teams
- - Steep learning curve
- - Interface feels dated
When to choose this
Choose Hootsuite when you need an enterprise-grade social management platform that handles scheduling, monitoring, and team collaboration at scale.
Who should look elsewhere
Hootsuite is expensive, and the ladder was rebuilt in June 2026: Standard is £89 a user a month, Professional £169 and Advanced £349. That is difficult to justify unless you are managing several brands or need the reporting to demonstrate value to clients and senior stakeholders. Solo practitioners and small teams should look at Buffer or Agorapulse first. If community and inbox management dominate your day, Agorapulse handles that better for the money.
Key features
- • Comprehensive dashboard integrating publishing, monitoring, analytics
- • Full X (Twitter) support with advanced features
- • Approval workflows for team collaboration
- • Paid campaign management
- • 150+ third-party app integrations
- • Customisable streams and advanced scheduling
Governance & data
Governance information is based on publicly available vendor documentation. Verify with your vendor before procurement decisions.
Integrations
Available on
More in Distribution & Publishing
Deciding whether to adopt it?
Three free templates take you from a review to a decision you can defend, and a record of it.
Making the call across a whole team or tool stack? Deploy Comms With AI builds the policy and the register with you.