Jasper
All-in-one AI marketing platform with brand voice control and 50+ templates
Jasper is designed specifically for marketing teams, combining AI writing with brand voice controls and marketing-specific templates. The platform's "Brand Voice" feature learns from your existing content to maintain consistency across outputs. With 50+ templates for blog posts, ad copy, product descriptions, press releases, and more, Jasper streamlines the brief-to-draft workflow. The tool includes team collaboration features with Kanban views and campaign management. While more expensive than general AI tools, Jasper's marketing focus and team features appeal to organisations wanting purpose-built marketing AI rather than adapting general tools.
For comms teams: marketing teams creating varied content types.
Best for
- • Marketing teams creating varied content types
- • Organisations needing brand voice consistency
- • Agencies managing multiple client brands
Pricing
Pro $69/month billed monthly or $59/month billed yearly. One seat only. Business is custom-priced on a 12-month commitment. 7-day free trial; 20% non-profit discount.
Verified September 2026. The $69 figure is USD, not GBP, and Pro is capped at a single seat, additional seats require Business. Business now runs a credits model alongside seats (GEO Hub reports and Agents consume credits), so cost is no longer predictable from seat count.
Pricing last verified Sep 2026 – check vendor site for current rates.
What works well
- + Marketing-specific features
- + Strong brand voice controls
- + Good templates
- + Team collaboration
Watch out for
- - Expensive per seat
- - Marketing-focused (less flexible than ChatGPT/Claude)
- - Requires editing
When to choose this
Choose Jasper when you need AI writing optimised for marketing. It's built around brand voice consistency and offers templates designed for campaigns and long-form marketing content.
Who should look elsewhere
Jasper is built for marketing content at volume, blog posts, ad copy, email sequences, social content. If your communications work is primarily PR, issues management, stakeholder relations, or internal communications, its template library is not well-matched to your needs and you'll end up paying £69/month for features you don't use. For strategic communications, Claude is a better fit. For a one-tool approach, ChatGPT's broader capability at a lower price point is harder to argue against. Jasper makes most sense when brand voice consistency across a large content team is the primary problem.
Key features
- • 50+ marketing-specific templates
- • Brand Voice learning from existing content
- • Team collaboration with project management views
- • Long-form content generation
- • SEO optimisation suggestions
- • Image generation capabilities
- • Jasper Chat for interactive refinement
Governance & data
Governance information is based on publicly available vendor documentation. Verify with your vendor before procurement decisions.
Integrations
Available on
More in Writing & Editing
Deciding whether to adopt it?
Three free templates take you from a review to a decision you can defend, and a record of it.
Making the call across a whole team or tool stack? Deploy Comms With AI builds the policy and the register with you.