Asana
Feature-rich project management for teams managing complex workflows
Asana offers comprehensive project management with multiple views (list, board, timeline, calendar), task dependencies and portfolio management, and it is strong at showing work across teams through customisable dashboards and automated workflows. Its power is in complex projects with multiple stakeholders and dependencies, which is also why it can overwhelm a small team. One thing to know before recommending it: the free Personal tier now caps at two users, having previously allowed fifteen, so it is no longer a viable free option for a small comms team.
For comms teams: teams managing complex multi-stakeholder projects.
Best for
- • Teams managing complex multi-stakeholder projects
- • Organisations needing task dependencies and timelines
- • Teams requiring detailed reporting and portfolio views
- • Marketing and creative teams with approval workflows
Pricing
Personal free but capped at 2 users; Starter $10.99/user/month billed annually ($13.49 monthly); Advanced $24.99/user/month annually ($30.49 monthly); Enterprise and Enterprise+ on application.
Verified September 2026. The free tier is now two users, not fifteen, a material change for any small team sent here. Asana acquired StackAI in May 2026 and now positions itself as agentic work management, with AI Studio credits bundled by tier.
Pricing last verified Sep 2026 – check vendor site for current rates.
What works well
- + Feature-rich for complex projects
- + Multiple view options
- + Strong automation capabilities
- + Good free plan (up to 15 users)
Watch out for
- - Free Personal tier now caps at two users, down from fifteen
- - Can be overwhelming for small teams
- - Advanced features require paid plans, and AI Studio runs on metered credits
- - Steep learning curve
When to choose this
Choose Asana when structured project management with task dependencies, timelines, and team accountability is the priority. It's the strongest option for complex comms campaign workflows.
Who should look elsewhere
Asana is the most powerful project management option in this category, but power comes with complexity. If you're a solo practitioner or a two-person team running simple campaigns, Asana's feature set will be overkill and its learning curve unjustified. Trello or Notion will give you 90% of what you need with far less setup. Asana is also not a good documentation or content workspace, if you need to store briefs, strategies, and campaign documents alongside your tasks, you'll still need a separate tool (like Notion), which creates its own overhead.
Key features
- • Multiple project views (list, board, timeline, calendar, Gantt)
- • Task dependencies and subtasks
- • Custom fields and project templates
- • Workflow automation and rules
- • Portfolio management and reporting
- • Goals and workload management
- • Team collaboration with comments and file attachments
Governance & data
Governance information is based on publicly available vendor documentation. Verify with your vendor before procurement decisions.
Integrations
Available on
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