Asana
Feature-rich project management for teams managing complex workflows
Asana offers comprehensive project management with multiple views (list, board, timeline, calendar), task dependencies, and portfolio management. The platform excels at visualising work across teams with customisable dashboards and automated workflows. Features include goals tracking, workload management, and extensive integrations. Asana's collaboration tools (comments, file attachments, notifications) keep teams aligned. While the extensive feature set can overwhelm smaller teams, Asana's power lies in handling complex projects with multiple stakeholders and dependencies. The free plan supports up to 15 users, making it accessible for small teams to try before scaling.
For comms teams: teams managing complex multi-stakeholder projects.
Best for
- • Teams managing complex multi-stakeholder projects
- • Organisations needing task dependencies and timelines
- • Teams requiring detailed reporting and portfolio views
- • Marketing and creative teams with approval workflows
Pricing
Free (up to 15 users); Starter £11.20/month per user; Advanced £25/month per user
Annual billing available
Pricing last verified Feb 2026 – check vendor site for current rates.
What works well
- + Feature-rich for complex projects
- + Multiple view options
- + Strong automation capabilities
- + Good free plan (up to 15 users)
Watch out for
- - Can be overwhelming for small teams
- - Advanced features require paid plans
- - Steep learning curve
- - Can feel like overkill for simple projects
When to choose this
Choose Asana when structured project management with task dependencies, timelines, and team accountability is the priority — it's the strongest option for complex comms campaign workflows.
Who should look elsewhere
Asana is the most powerful project management option in this category, but power comes with complexity. If you're a solo practitioner or a two-person team running simple campaigns, Asana's feature set will be overkill and its learning curve unjustified. Trello or Notion will give you 90% of what you need with far less setup. Asana is also not a good documentation or content workspace — if you need to store briefs, strategies, and campaign documents alongside your tasks, you'll still need a separate tool (like Notion), which creates its own overhead.
Key features
- • Multiple project views (list, board, timeline, calendar, Gantt)
- • Task dependencies and subtasks
- • Custom fields and project templates
- • Workflow automation and rules
- • Portfolio management and reporting
- • Goals and workload management
- • Team collaboration with comments and file attachments
Governance & data
Governance information is based on publicly available vendor documentation. Verify with your vendor before procurement decisions.
Integrations
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