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Leader Comms With AI

Your team is already using AI. Your governance probably isn't there – yet.

Leader Comms With AI is a practical resource for the person accountable for how a communications function uses AI. Start with the governance most teams don't yet have in place, and a board-ready position you can stand behind.

Get the Governance Toolkit

Free. Ten pages. Usable this week.

Built by a communications practitioner with twenty years in the field.

The gap nobody has written down

Most communications teams adopted AI faster than they governed it. Drafting, research, summarising, monitoring: it is already in the workflow. What is usually missing is the part a leader is accountable for. When do we disclose it, who signs it off, what must never go into a tool, and who answers if it goes wrong. The bar is higher for regulated and public-sector teams, who carry scrutiny most resources ignore.

Researchers tracking AI in PR since 2017 keep finding the same thing. Teams believe they have asked for AI policies far more often than anyone reports putting them in place. The profession is using AI widely and governing it barely.

Drawn from the Comms With AI leader interview with Ben Verinder, May 2026.

Leader Comms With AI

A focused stream of Comms With AI, built for senior communications leaders rather than the whole profession. It opens with one thing done properly.

Built for leaders, not beginners

For Heads of Comms, Communications Directors, the public-sector and in-house leaders who carry the risk, and the agency leaders advising them. Not a "getting started with ChatGPT" guide. If you advise these leaders agency-side, the toolkit is the conversation your clients are about to start.

Practical, not theoretical

Artefacts you can put in front of your team and your board this week. Designed by a practitioner, tested in real communications work.

Honest about the limits

It tells you where AI helps and where it does not, including what it can and cannot do for you. No promises it cannot keep.

Module 0

The Leadership AI Governance Toolkit

Seven short artefacts that give you a governance position you could defend to your CEO, your board, or a journalist. Built around four controls: disclosure, accountability, risk and IP, and capability. Each is usable in under thirty minutes. Work through it in a fortnight and you move from "we'll look into it" to "we have this in hand".

  • A board-ready one-pager, so you can brief upward in three minutes
  • A readiness check that shows where you stand, in about twenty minutes
  • A disclosure decision guide, for when to tell audiences AI was involved
  • An approval and accountability map for your real content types
  • A claims and accuracy check for anything AI touched
  • Confidentiality red lines and a plain-English IP note
  • A 30-day adoption path for the whole team
Get the Governance Toolkit

Free download. No sign-up wall, no email required.

It supports good governance and responsible adoption. It is not legal advice, and it does not claim to make you compliant with any specific regulation. What it gives you is the structure to get there with your own advisers.

Why this, and why now

Comms With AI is built by Michael MacLennan, twenty years in communications across Red Bull, Brunswick, Barclaycard and the BBC, now advising leaders through Faur and building practical AI tools for the profession.

  • Winner at the 2026 AI Comms Awards: Gold for Best Innovation in AI Tools, and AI Communications Leader of the Year
  • Imperial College London certification in Machine Learning and AI (top-quartile)
  • Comms With AI: 60+ practitioner-built templates across the five-phase Operating System
  • Built on the Comms With AI leader interview with Ben Verinder, who wrote the CIPR's first papers on AI and data ethics

Read the leader interview with Ben Verinder

The full series, all free

Governance comes first because it is where the risk is highest and the gaps are widest, then capability, strategy, board confidence, and measurement. All five modules are live now and free. Take the one you need today, or work through the set.

Start with the part you're accountable for

If your team is using AI and your governance hasn't caught up, the toolkit is the fastest way to close that gap. It is free, and it is built to be used, not filed.

Get the Governance Toolkit

Want to talk this through before you roll it out? Consult Comms With AI is a 45-minute working session plus a written advisory note, and it counts towards any Deploy package. Book a Consult

Content on this page was produced with AI assistance and reviewed by a human.