Muck Rack
Combined journalist database and media monitoring for modern PR workflows
Muck Rack brings together a media database of journalists with news monitoring and PR reporting in a modern, social-media-integrated platform. The monitoring component checks millions of online sources continuously, surfacing coverage in real-time with alerts for brand, competitor, and industry mentions. Particularly strong for online news and blogs, with journalist Twitter tracking built in. The platform's unique value is combining media relations (finding journalists, sending pitches) with coverage tracking in one tool.
Best for
- • PR professionals managing media relations and monitoring
- • Teams that pitch journalists regularly
- • Agencies tracking client coverage
Pricing
Custom pricing, typically £5,000-8,000/year per user
Contact sales for quote
Pricing last verified Feb 2026 — check vendor site for current rates.
What works well
- + Modern interface
- + Excellent journalist database
- + Strong online news coverage
Watch out for
- - Expensive
- - Less comprehensive for broadcast/print
- - Limited social listening
Key features
- • Real-time news monitoring across millions of sources
- • Up-to-date journalist database with contact details
- • Coverage tracking with engagement metrics
- • Media list building and pitch tracking
- • Automated coverage reports and PR analytics
Integrations
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