Brand24
Real-time social listening and media monitoring focused on digital-first strategies
Brand24 specialises in monitoring online discussions across social media, news sites, blogs, forums, and review platforms. The tool excels at real-time tracking with sentiment analysis and influencer identification, making it particularly effective for teams focused on digital-first communications strategies. Provides a clear snapshot of brand perception across online and social spaces without the complexity or cost of enterprise platforms.
Best for
- • Small to mid-sized teams focused on digital communications
- • Social media managers tracking brand mentions
- • Teams needing quick sentiment snapshots
Pricing
From £79/month
14-day free trial available
Pricing last verified Feb 2026 — check vendor site for current rates.
What works well
- + Affordable pricing for small teams
- + Intuitive interface
- + Strong social media coverage
Watch out for
- - Less comprehensive for traditional media
- - Limited historical data on lower tiers
Key features
- • Real-time monitoring across social and web sources
- • Sentiment analysis and emotion detection
- • Influencer scoring and identification
- • Discussion volume charts and trending topics
- • Customisable email and Slack alerts
Integrations
Available on
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