Hootsuite
Comprehensive social media management for enterprise teams managing multiple brands
Hootsuite is one of the most established social media management platforms, offering a complete suite for scheduling, inbox monitoring, analytics, and even paid campaign management. The platform integrates 150+ third-party apps and crucially maintains full support for X (formerly Twitter) when many competitors don't. Hootsuite's strength is consolidating everything - publishing, monitoring, boosted posts, team collaboration - into one comprehensive dashboard. Best suited for larger teams and agencies managing multiple accounts across clients or brands who need robust workflow approvals and detailed reporting.
Best for
- • Medium to large PR and marketing teams
- • Agencies managing multiple client accounts
- • Organisations needing formal approval processes
Pricing
From £99/month for Professional plan
Team plans from £249/month for 3 users
Pricing last verified Feb 2026 — check vendor site for current rates.
What works well
- + Comprehensive features
- + Extensive integrations
- + Strong X support
- + Robust approval workflows
Watch out for
- - Expensive, especially for teams
- - Steep learning curve
- - Interface feels dated
Key features
- • Comprehensive dashboard integrating publishing, monitoring, analytics
- • Full X (Twitter) support with advanced features
- • Approval workflows for team collaboration
- • Paid campaign management
- • 150+ third-party app integrations
- • Customisable streams and advanced scheduling
Integrations
Available on
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