The operating system for AI-powered communications work
The Comms With AI OS is a five-phase framework that organises every template, workflow, and AI prompt into a coherent model. Each phase represents a distinct mode of communications work. Together they cover the full cycle — from initial intelligence-gathering through to building the capability to do everything better next time.
The five phases
Strategise
The intelligence and planning layer. Before any content is created or any message is published, this phase ensures the team knows who they are talking to, what they are trying to achieve, what the landscape looks like, and how success will be measured.
What sits here: audience research, stakeholder mapping, competitive analysis, campaign planning, message architecture, channel strategy, objectives and measurement design.
Create
The production layer. Strategy becomes tangible output: written content, editorial plans, multi-format packages, and audience-facing materials. This covers everything from blog outlines to email sequences to internal newsletters to community response frameworks.
What sits here: content drafting, editorial planning, content repurposing, internal communications, community and engagement content, event communications.
Govern
The quality and risk control layer. Before anything is published, this phase ensures it meets the required standards for accuracy, tone, compliance, accessibility, and brand consistency. It also covers crisis preparation and pre-approval frameworks.
What sits here: content approval workflows, tone and style verification, claims substantiation, accessibility review, brand voice auditing, crisis response planning.
Monitor
The intelligence and detection layer. Everything that happens after content is published: tracking performance, detecting emerging issues, reading sentiment, and reporting to stakeholders. The outputs feed directly back into Phase 1.
What sits here: media and social monitoring, issue tracking, sentiment analysis, campaign performance measurement, competitive intelligence, stakeholder reporting.
Transform
NewThe capability and change layer. This phase addresses how organisations build, sustain, and evolve their AI-powered communications capability. It is the meta-layer that improves how the whole Operating System functions.
What sits here: AI readiness assessment, workflow redesign, team training and upskilling, AI tool evaluation and selection, capability gap analysis.
The OS is a cycle, not a checklist
Communications work is not linear. Teams constantly move between phases as campaigns develop, issues emerge, and organisations mature. A crisis response might start in Monitor, move immediately to Govern, then Strategise, then Create. A product launch moves through all five in sequence. A thought leadership programme cycles through them every month.
The OS organises the map. Individual toolkits and workflows provide the step-by-step paths through it for specific situations.
New to the OS? Start here.
These five templates give you the most coverage fastest. Complete them in Week 1 and you'll have the strategic and governance foundations most teams take months to build.
- 1
Aligns your leadership team on objectives, audiences, and messages before anything goes out.
- 2
Stops "can we say this?" arguments before they start — every claim documented with its source.
- 3
Makes invisible bottlenecks visible — map every sign-off and every SLA before they slow you down.
- 4
Catches unsubstantiated claims in review, not after publication.
- 5
Turns your monitoring data into decisions — the step most reporting cycles skip.
Phase 5: Transform is now live
The Capability & Transform category completes the OS. Four new templates cover the work that makes AI adoption stick: assessing readiness, auditing your workflows, identifying capability gaps, and evaluating tools systematically rather than chasing vendor hype.
AI Readiness Assessment
Diagnose your team's readiness across technology, skills, process, governance, and culture.
50 mins
Comms Workflow Audit
Map your existing workflows and identify where AI adds the most value before you invest.
60 mins
Capability Gap Analysis
Assess AI skills gaps and build a prioritised development plan.
45 mins
AI Tool Evaluation Framework
Move beyond vendor demos to assess tools against your real workflows and risk requirements.
45 mins
Where do you want to start?
Pick the challenge that's most pressing right now.
I need to prove comms value
Dashboards, evaluation frameworks, and board summaries
I need consistent messaging
Message houses, key messages, and proof point banks
I'm drowning in content requests
Calendars, briefs, social variants, and approval flows
I need crisis readiness
Stakeholder maps, holding statements, and scenario planning
How templates work
Every template follows the same structure
- What it is – A brief explanation of the template and its purpose
- When to use it – Specific scenarios where this template helps
- Inputs needed – What you should gather before starting
- The template – Copyable content blocks you can use directly
- AI prompt – A prompt to generate a first draft
- Human review checklist – What to check before using
The recommended workflow
Step 1: Gather your inputs
Before you use a template or prompt, read the "Inputs needed" section. Having this information ready makes everything faster and the output more useful.
Step 2: Generate a draft with AI
Copy the AI prompt, fill in the placeholders with your specifics, and use it with your preferred AI tool (ChatGPT, Claude, etc.). The prompt is designed to get you 70–80% of the way there.
Step 3: Refine with your expertise
AI doesn't know your organisation's politics, your stakeholders' preferences, or the context that makes communications work. Take the draft and apply your knowledge: adjust tone, add specific examples, remove anything that doesn't ring true, and check for accuracy.
Step 4: Use the checklist
Before you publish, send, or share — work through the human review checklist. These catch the things AI tends to miss: brand consistency, legal considerations, factual accuracy, and appropriateness for context.
Working with AI prompts safely
A few things to remember when using AI — or see the full guide: Using AI Safely.
- Don't paste confidential information into public AI tools. Use enterprise versions or anonymise sensitive details.
- Check facts – AI can confidently state things that aren't true.
- Review for tone – AI often defaults to generic corporate language.
- Keep humans accountable – You're responsible for what gets published, not the AI.
Need more help?
If you need hands-on support — whether that's strategic planning, training, or custom workflows — Faur offers consulting services for communications teams.