Stretched comms team? Start here.

This isn't everything on the site — it's the five templates that give you the most coverage fastest, and the order to implement them. Complete these in Week 1 and you'll have the foundations most teams take months to build.

Your Week 1 Operating System

1

Comms Plan One-Pager Day 1 ~20 mins

This one aligns your leadership team on objectives, audiences, and message before anything else goes out.
2

Proof Points Bank Day 1 ~30 mins

This one stops "can we say this?" arguments before they start — every claim documented with its source.
3

Approval Workflow Mapper Day 2 ~45 mins

This one makes invisible bottlenecks visible — map every sign-off, every SLA, before they slow you down.
4

Claims Substantiation Checklist Day 3 ~30 mins per campaign

This one catches unsubstantiated claims in review, not after publication — apply it to your top three active campaigns.
5

Insights to Actions Template Day 4–5 ~1 hour

This one turns your monitoring data into decisions — the step most reporting cycles skip.

Week 1 Rollout Checklist

Copy this into Notion, Confluence, or a doc and work through it with your team.

Pick your AI tool and confirm whether it's enterprise or public — see Using AI Safely Complete Comms Plan One-Pager with your leadership team or line manager Build your Proof Points Bank — minimum 5 claims, each with a source Map your approval workflow — identify every sign-off and their SLA Complete the Claims Substantiation Checklist for your top 3 active campaigns Run Insights-to-Actions on your most recent monitoring report Save all five completed templates somewhere your whole team can access (Notion, Confluence, Drive)

Browse all templates View toolkits

Where do you want to start?

Pick the challenge that's most pressing right now.

I need to prove comms value

Dashboards, evaluation frameworks, and board summaries

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I need consistent messaging

Message houses, key messages, and proof point banks

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I'm drowning in content requests

Calendars, briefs, social variants, and approval flows

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I need crisis readiness

Stakeholder maps, holding statements, and scenario planning

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New here? Learn how templates work.

How templates work

Every template on this site follows the same structure:

What it is — A brief explanation of the template and its purpose
When to use it — Specific scenarios where this template helps
Inputs needed — What you should gather before starting
The template — Copyable content blocks you can use directly
AI prompt — A prompt to generate a first draft
Human review checklist — What to check before using

The recommended workflow

Step 1: Gather your inputs

Before you use a template or prompt, read the "Inputs needed" section. Having this information ready makes everything faster and the output more useful.

Step 2: Generate a draft with AI

Copy the AI prompt, fill in the placeholders with your specifics, and use it with your preferred AI tool (ChatGPT, Claude, etc.). The prompt is designed to get you 70-80% of the way there.

Step 3: Refine with your expertise

AI doesn't know your organisation's politics, your stakeholders' preferences, or the context that makes communications work. Take the draft and apply your knowledge:

Adjust tone for your audience
Add specific examples and proof points
Remove anything that doesn't ring true
Check for accuracy and appropriateness

Step 4: Use the checklist

Before you publish, send, or share — work through the human review checklist. These catch the things AI tends to miss: brand consistency, legal considerations, factual accuracy, and appropriateness for context.

Working with AI prompts safely

A few things to remember when using AI — or see the full guide: Using AI Safely.

Don't paste confidential information into public AI tools. Use enterprise versions or anonymise sensitive details.
Check facts — AI can confidently state things that aren't true.
Review for tone — AI often defaults to generic corporate language.
Keep humans accountable — You're responsible for what gets published, not the AI.

Toolkits vs individual templates

Individual templates solve one specific problem — a message house, an approval workflow, a monitoring brief.

Toolkits bundle multiple templates into a workflow. Use them when you're tackling something bigger, like launching a campaign or setting up governance.

Need more help?

If you need hands-on support — whether that's strategic planning, training, or custom workflows — Faur offers consulting services for communications teams.