Messaging & Narrative
7 templates
Message houses, FAQs, proof points, executive quotes, rebuttals
Executive Quote Pack
Pre-approved spokesperson statements that translate core messages into authentic, quotable language suitable for media, events, internal communications, and customer interactions.
FAQ Builder
Systematic Q&A development template that transforms anticipated questions into strategic messaging opportunities with consistent tone and credibility.
Key Messages Grid
Audience-specific message variants that systematically adapt core messages for different personas, channels, and contexts whilst maintaining strategic consistency.
Message House
Structured narrative framework that builds a foundational house of messages with core positioning at the roof, three pillars of support, and detailed proof points in the foundation.
Myth vs Fact Sheet
Counter-narrative template that systematically addresses misconceptions and competitor claims by isolating myths, stating facts, and providing evidence.
Positioning Statement Generator
Core positioning articulation that systematically defines target audience, category, key differentiation, and supporting proof to create a clear, defensible market position.
Proof Points Bank
Evidence library organiser that catalogues and categorises research, data, testimonials, and credentials to support messaging claims with verified proof points.