Template Library
Practical templates for every stage of communications work. Each template includes AI prompts and human review checklists.
40 templates available
Blog Post Outline Pack
Five structured templates for different blog post types: how-to guides, listicles, case studies, thought leadership, and problem/solution pieces.
Monthly Content Calendar Planner
A 30-day content planning tool that maps themes, content types, and distribution channels across a full month.
Two-Week Content Planning Sprint
A rapid-cycle content planner for 14-day sprints, ideal for agile teams and trending-topic opportunities.
Content Repurposing Matrix
Strategic framework for transforming one content asset into multiple formats and channels, maximising reach and ROI.
Email Sequence Template
Multi-touch email series framework for nurturing leads, onboarding customers, or driving engagement over 5-10 emails.
Press Release Structure Template
Journalist-friendly press release framework for announcements, news, product launches, and company milestones.
Social Post Variants Template
Platform-specific adaptations of a single message, optimised for each social network's culture, format, and audience behaviour.
Community Response Library
Pre-approved social media responses for common community interactions, brand voice consistency, and rapid engagement.
Event Communications Pack
Complete communications framework for events: pre-event promotion, live day management, and post-event engagement.
Moderation Guidelines & Escalation
Content moderation rules, decision trees, and escalation protocols for managing community safety and brand standards.
Partner Amplification Plan
Strategy for leveraging partners, advocates, and influencers to amplify community messaging and reach.
Accessibility Review Checklist
Ensure communications are inclusive and accessible to people with different abilities and disabilities.
Approval Workflow Mapper
Map out sign-off processes for content approval workflows to ensure clear accountability and timelines.
Claims Substantiation Checklist
Verify all factual claims in communications with evidence and documentation before approval.
Content Approval Tracker
Monitor the status of multiple content items moving through approval workflows in a centralised dashboard.
Crisis Content Pre-Approval Pack
Prepare holding statements and pre-approved messages for crisis scenarios before incidents occur.
Tone & Style Checker
Verify communications maintain brand voice consistency and appropriate tone for audience and context.
All-Staff Update Format
Structured framework for creating company-wide announcements that inform all staff about significant updates, achievements, or changes.
Change Communications Plan
Comprehensive framework for planning and executing communications across major organisational change, transformation, or significant initiative rollout.
Manager Cascade Notes
Brief for managers to cascade company announcements and strategic messages to their teams in their own words and with team-specific context.
Town Hall Q&A Preparation
Framework for planning and executing interactive town hall sessions with Q&A, including topic briefings, anticipated questions, response strategies, and facilitation guidance.
Executive Quote Pack
Pre-approved spokesperson statements that translate core messages into authentic, quotable language suitable for media, events, internal communications, and customer interactions.
FAQ Builder
Systematic Q&A development template that transforms anticipated questions into strategic messaging opportunities with consistent tone and credibility.
Key Messages Grid
Audience-specific message variants that systematically adapt core messages for different personas, channels, and contexts whilst maintaining strategic consistency.
Message House
Structured narrative framework that builds a foundational house of messages with core positioning at the roof, three pillars of support, and detailed proof points in the foundation.
Myth vs Fact Sheet
Counter-narrative template that systematically addresses misconceptions and competitor claims by isolating myths, stating facts, and providing evidence.
Positioning Statement Generator
Core positioning articulation that systematically defines target audience, category, key differentiation, and supporting proof to create a clear, defensible market position.
Proof Points Bank
Evidence library organiser that catalogues and categorises research, data, testimonials, and credentials to support messaging claims with verified proof points.
Insights to Actions Template
Framework for converting monitoring data and observations into specific, executable decisions that drive communications strategy and messaging adjustments.
Issue Log Tracker
Risk management system that captures emerging issues, tracks their progression, and determines escalation level to guide response intensity and resource allocation.
Monthly Stakeholder Update
Executive reporting format that translates monitoring data and communications activity into Board or senior stakeholder briefing, balancing transparency with strategic narrative.
Simple Comms Dashboard
Visual snapshot of key communications metrics in one place, designed for quick executive briefings and team accountability without overwhelming complexity.
Weekly Monitoring Brief
Systematic approach to tracking media mentions and social conversation to identify emerging trends, sentiment shifts, and response opportunities.
Audience Segmentation Worksheet
Define, profile, and prioritise distinct audience segments to tailor communications and allocate resources effectively.
Campaign Brief
A comprehensive campaign planning document that aligns stakeholders on objectives, strategy, creative direction, and execution before work begins.
Channel Strategy Matrix
Map messages to optimal channels with strategic rationale based on audience behaviour and campaign objectives.
Communications Plan One-Pager
A single-page strategic overview that captures your communications objectives, audiences, approach, and measurement without the need for a 40-page deck.
Objectives & Measurement Framework
Define SMART communications objectives and establish key performance indicators to measure campaign success.
Quarterly Comms Planning Grid
Create a 90-day communications calendar with activities, owners, and dependencies to align teams and ensure consistent execution.
Stakeholder Mapping Matrix
A systematic framework for identifying, analysing, and prioritising stakeholders based on their power, interest, and support levels to inform engagement strategy.