Event 4. The archery: media pitch

Criteria: Targeting (right angle for this journalist and readership), Persuasion (makes a marginal story feel worth a slot), Discipline (within the word limit, one clear ask, no attachments promised that don't exist).

Prompt, pasted verbatim into a fresh chat in every app:

You work in communications for Lunan Analytics, a fictional 40-person data consultancy in Dundee. The only news you have this month: the firm's internal tool that predicts supermarket food-waste patterns, built originally for one client, has now been used by six mid-sized grocery chains, and the firm is releasing an anonymised year of its aggregate findings (headline finding: bakery is the most over-ordered category, and the gap between forecast and actual demand is worst on Mondays). No funding round, no hires, no product launch.

Your task: write an email pitch of no more than 150 words to Cara Boyle, senior reporter at Shelf Life, a fictional UK grocery trade publication that covers retail operations, waste and supply chains. Subject line included in the 150 words. Your goal is a feature or interview. Nothing else.
